Erin Libardoni Email & Phone Number

Cambridge, Massachusetts, United States

Greater Boston

Strategic marketing/communications freelance.My first Children's Book, "Toller Tales: Car Rides," is now available on Amazon: https://www.amazon.com/dp/B0B92TZVH8?ref_=pe_3052080_397514860Take a ride with two red-haired Nova Scotia Duck Tolling Retrievers, Ruby and Emmy, as they journey through Cambridge, Mass on errands with their dog mom and confidant, Erin (me ;)).

Greater Boston

Leading and learning on the agency side of the business!O'Malley Hansen Communications infuses the high quality of big firm work with the focused client service and cutting-edge strategy that only a nimble, independently owned public relations agency can offer. We provide services in consumer marketing, corporate reputation, social media, influencer outreach, employee engagement and more.

Greater Boston

Report directly to the CEO and lead global communications function and Cartamundi group brand for the world’s #1 company in the production and sales of cards and games.

Boston, Ma

Lead team of five responsible for internal/external communications, brand, media/PR, social media, crisis and new business development.

Deerfield, Il

Telling meaningful internal and external stories about our people, products, corporate citizenship efforts and industry-leading brands. Manage and lead all aspects of company corporate giving program.

Deerfield, Il

Lead internal and external strategic corporate communications, social media strategy and tactics and Fortunate Giving community relations program.2018: Smartsheet Engage panel speaker on integrated corporate communications use case; featured article here: https://www.smartsheet.com/customers/fortune-brands2019: Limeade Award, Communicating without Boundaries (Connect mobile app)2019: PRNEWS’ Platinum PR Honorable Mention award in the category of Employee Relations (Connect… Show more Lead internal and external strategic corporate communications, social media strategy and tactics and Fortunate Giving community relations program.2018: Smartsheet Engage panel speaker on integrated corporate communications use case; featured article here: https://www.smartsheet.com/customers/fortune-brands2019: Limeade Award, Communicating without Boundaries (Connect mobile app)2019: PRNEWS’ Platinum PR Honorable Mention award in the category of Employee Relations (Connect mobile app)2019: Ragan’s Employee Communications Awards winner in the Mobile App Category (Connect mobile app) Show less

Chicago, Il

Manage and lead global internal marketing communication strategy and messaging. Direct oversight over all Human Resource messaging and subsequent associate touch points. Making a thoughtful organizational shift from process-oriented messaging to impactful messaging that creates a sense of meaning for our associate population. Consult and advise on marketing communication strategies for TU business units, including executive messaging and transformational initiatives across our global locations.

Indianapolis, Indiana Area

Management and oversight over corporate strategy and messaging including Community Affairs, Finance, Information Technology and executive and C-suite communications. Utilized multi-channel marketing communication strategies (print, digital, email) to educate, engage and inspire OneAmerica associates.Highlights- Launched first-of-its kind internal digital marketing strategy and campaign in support of annual United Way campaign fundraising. Created customized videos that linked to… Show more Management and oversight over corporate strategy and messaging including Community Affairs, Finance, Information Technology and executive and C-suite communications. Utilized multi-channel marketing communication strategies (print, digital, email) to educate, engage and inspire OneAmerica associates.Highlights- Launched first-of-its kind internal digital marketing strategy and campaign in support of annual United Way campaign fundraising. Created customized videos that linked to table tents and posters associates could download and view during the campaign.- Managed and led strategy and messaging around annual Mini-Marathon volunteer recruitment efforts, associate recognition program and IT transformational initiatives.- Partnered and sat on executive steering committee for IT desktop modernization initiative, migration from Lotus Notes to Outlook and Lotus Notes to SharePoint environment.- Created and led content development for first associate newsletter "The Buzz," highlighting key associate messages, creating both cohesion and consistency for associates.- Content creator and strategy development for all culture and community engagement activities. Show less

Indianapolis, Indiana Area

Management and oversight over employee messaging including Community Affairs, Finance, Information Technology and executive and C-suite communications. Utilized multi-channel marketing communication strategies (print, digital, email) to educate, engage and inspire OneAmerica associates.Highlights- Manage and lead quarterly internal associate print publication, "One Voice," aimed at sharing organizational progress and initiatives and associate stories.- Write and develop… Show more Management and oversight over employee messaging including Community Affairs, Finance, Information Technology and executive and C-suite communications. Utilized multi-channel marketing communication strategies (print, digital, email) to educate, engage and inspire OneAmerica associates.Highlights- Manage and lead quarterly internal associate print publication, "One Voice," aimed at sharing organizational progress and initiatives and associate stories.- Write and develop corporate messaging, talking points and presentations for senior leaders, including Chief Information Officer (CIO) and Chief Executive Officer (CEO).- Develop and lead creative and event marketing communication concepts to increase employee engagement (United Way, OneAmerica 500 Festival Mini-Marathon, Active Choices Wellness and OneAmerica Best Days). Show less

Indianapolis, Indiana Area

Manage and develop OneAmerica's SalesForce systems environment to optimize and achieve business results. Partner with cross-functional leaders on internal and external marketing communication campaigns through the successful development and execution of nurture campaigns that effectively drove engagement and increased business engagement.Highlights- Built, tested and wrote testing HTML code for Individual Life and Financial Services nurture campaign aimed at engaging producer… Show more Manage and develop OneAmerica's SalesForce systems environment to optimize and achieve business results. Partner with cross-functional leaders on internal and external marketing communication campaigns through the successful development and execution of nurture campaigns that effectively drove engagement and increased business engagement.Highlights- Built, tested and wrote testing HTML code for Individual Life and Financial Services nurture campaign aimed at engaging producer population.- Organized and wrote business unit procedures to create cohesion and consistency.- Partnered with internal stakeholders to analyze digital marketing campaigns to reach optimal readership and CTRs. Show less

Indianapolis, Indiana Area

Supported print, digital and online communications for OneAmerica's Individual Life and Financial Services division.Highlights- Developed and executed bi-weekly producer newsletter, "OneSource," aimed at arming audiences with tools, information and resources to effectively build and develop their business.- Wrote and edited press releases, producer thought leadership articles and external-facing client collateral.- Led LinkedIn webinar series across general agent community… Show more Supported print, digital and online communications for OneAmerica's Individual Life and Financial Services division.Highlights- Developed and executed bi-weekly producer newsletter, "OneSource," aimed at arming audiences with tools, information and resources to effectively build and develop their business.- Wrote and edited press releases, producer thought leadership articles and external-facing client collateral.- Led LinkedIn webinar series across general agent community to educate and engage in new products and marketing efforts. Show less

Boston, Ma

Managed and led the marketing communication efforts across the firm's 1,500 person Operations business line. Developed cross-functional communication strategies to engage stakeholders in advancing the client experience. Created high-impact campaigns to highlight and promote key firm initiatives through print, digital, and video communications. Translated technical financial white papers into brief and easy to understand thought leadership articles aimed at sharing industry knowledge across the… Show more Managed and led the marketing communication efforts across the firm's 1,500 person Operations business line. Developed cross-functional communication strategies to engage stakeholders in advancing the client experience. Created high-impact campaigns to highlight and promote key firm initiatives through print, digital, and video communications. Translated technical financial white papers into brief and easy to understand thought leadership articles aimed at sharing industry knowledge across the firm and to external clients.Highlights- Developed calendar and marketing communication process for firm's Operations business line.- Wrote and developed weekly articles aimed at sharing Operational wins, highlights and progress toward shared firm goals.- Led the redesign of internal operations.com website, successfully increasing web traffic and encouraging information sharing.- Developed cross-functional communication strategies aimed at engaging associates in advancing the client experience; achieved ~80% readership across global locations.- Employed communication best practices and standards that were adopted by senior leaders and firm-wide Marketing department. Show less

Boston, Ma

Responsible for Far East market coverage across Hong Kong, Korea, and Singapore. Processed daily Securities Lending activity and reconciled issues with broker/dealers, subcustodians, and banks. Implemented and enhanced operational procedures relevant to Global Securities Lending transactions and volumes.

Bachelor’S Degree, English

Master’S Degree, Communications Management, 3.9/4.0

"Clip no further: How mobile coupons are changing the way customers interact and make purchases in today’s shopping environment.".