The Senior Director, Web Merchandising is responsible for executing the merchandise strategy for the website/ App and Ecommerce. Executes business strategies and merchandising strategies to maximize and drives sales and profit. Finds creative ways to acquire new customers and retain existing customers. Identifies opportunities and recommends new concepts for the website to enhance the company brand. Collaborates with business partners internally and externally to achieve web merchandising objectives and goals. Leads and develops the Site Merchandising and Digital Launch Footwear teams while teaching best practices and developing employees for future career paths.- Owns strategy and decision making around website navigation/ taxonomy/ site search/ sorting rules and "searchandising".- Determines site content, website features and marketing needed to support merchandising initiatives.- Key metrics/ accountabilities for this role include success of Omni channel initiatives, online sales, online conversion rates, website traffic, average order value, margin and profit.- Forecast and plan ecommerce Sales, Margin and Operating Profit.- Responsible for assortment planning and productivity for online only items. (i.e. drop ship)- Shares valuable information and educates company merchandising/ planning teams on online trends to improve overall company merchandising performance.- Serves as internal digital merchandising thought leader; helping to identify digital merchandising trends, new technologies, evolving best practices and company activity.- Assist in the development of the annual strategy and financial plan of the website. Develop website merchandising strategies to achieve sales and gross margin goals.

The Director, Web Merchandising leads the Site Merchandising team. The teams role requires significant cross functional collaboration with Merchandising, Planning, Marketing & the rest of the Digital Team. It is the Site Merchandising teams responsibility to bring the merchandising strategy to life digitally. The Site Merchandising team uses sales data, website metrics, consumer research and competitive intelligence to build best in class shopping experiences and digital marketing programs to produce results that align with the company’s business objectives. - Owns strategy and decision making around website navigation/ taxonomy/ site search/ sorting rules and "searchandising".- Determines site content, website features and marketing needed to support merchandising initiatives.- Key metrics/ accountabilities for this role include success of Omni channel initiatives, online sales, online conversion rates, website traffic, average order value, margin and profit.- Forecast and plan ecommerce Sales, Margin and Operating Profit.- Responsible for assortment planning and productivity for online only items. (i.e. drop ship)- Shares valuable information and educates company merchandising/ planning teams on online trends to improve overall company merchandising performance.- Serves as internal digital merchandising thought leader; helping to identify digital merchandising trends, new technologies, evolving best practices and company activity.- Assist in the development of the annual strategy and financial plan of the website. Develop website merchandising strategies to achieve sales and gross margin goals.- Assisted in launching Hibbett’s first ever ecommerce site in July 2017- Assisted in launching Hibbett’s first ever ecommerce app in May 2018

- Develop and mentor other buyers while leading with an elevated level of strategic thinking.- Partner with DMM's to lead the merchandising team to achieve all objectives.- Primary responsibilities consists of managing the financial performance of branded accessories and headwear categories, including sales, margin, turn and GMROI.- Prepare and issue purchase orders. Build, create and manage merchandising assortments.- Analyze current market trends.- Negotiate with vendors to develop merchandise with the best price/ value while building and managing relationships.- Establish seasonal strategies while driving and ensuring execution of the merchandising strategies.- Other responsibilities include sales planning, inventory management, forecasting, product development, managing markdowns and promotional strategies. - Managed $85 million in annual sales volume.

- Primary responsibilities consists of managing the financial performance of branded accessories and headwear categories, including sales, margin, turn and GMROI.- Prepare and issue purchase orders. Build, create and manage merchandising assortments.- Analyze current market trends.- Negotiate with vendors to develop merchandise with the best price/ value while building and managing relationships.- Establish seasonal strategies while driving and ensuring execution of the merchandising strategies.- Other responsibilities include sales planning, inventory management, forecasting, product development, managing markdowns and promotional strategies. - Managed $85 million in annual sales volume.- Buyer of the Quarter, Q4-2013- Buyer of the Quarter, Q3-2012- Buyer of the Quarter, Q3-2010- Buyer of the Year, 2008

- Assisted with catalog design, layout and copy.- Determined catalog content, descriptions and pricing.- Coordinated sales strategies, sourcing, sample production and product development with outside vendors. - Identified and executed merchandise bundling opportunities.- Line planning, garment fit and design approvals.- Maintained merchandise sales reports and margin analysis studies.