Martech Solution Architect providing strategy, governance, and implementations. Leading a team focused on an optimum consumer experience supported by our Adobe and Salesforce Martech stack to drive speed and efficiencies for Marketing and Creative Operations as well as our Help Centers within Salesforce Service Cloud.- Serving as the IT/Digital partner for all solutions related to Adobe products within Under Armours’ MarTech stack. - Defining and building business use cases/requirements for Marketing, Creative Ops, and Analytical applications that are integrated into the creative, marketing digital platforms, and ecosystems including Adobe Experience Manager, Workfront, Adobe Creative Cloud, Adobe Analytics, Adode Target. - Driving excellence in our Customer Experience space and focusing on business stakeholder’s collaboration globally to develop a scalable architecture, vision, and strategy for Salesforce Service Cloud that supports optimal business outcomes. - Experienced people manager working collaboratively to support teammates across multiple careers paths as well as ensuring alignment across systems and maintaining up and downstream communications with cross functional teammates.

Digital Marketing Manager tasked to drive growth, attain and attract customer within CVS Pharmacy. Working to bring together traditional marketing campaigns and digital integrations to the department. Assisting in the development and execution of SEO, SEM, and Web advancements across the team. Business lead on CMS transition to Adobe Experience Manager working closely with digital counterparts to define the customer journey experience within an aggressive roadmap. Developed extensive email marketing roadmap leveraging owned data to deliver acquisition messaging. Serve as marketing liaison and subject matter expert for all digital initiatives within pharmacy marketing department.

Digital Marketing Manager working to maintain consumer facing content through social, digital and website. Assisting in the implementation of new Sitecore CMS platform, and complete domestic and global website re-design, while building on existing technologies and performing global training. Execute all digital media campaigns with cross-functional teams and monitor analytics to ensure KPIs are met from campaign. Initialized with new CMS platform a robust plan for targeted email marketing based on a consumer personalization strategies. Project manage agency/vendor relationships in the execution of all new digital systems. Administrator of social content management system and responsible for training global counterparts on the platform while leveraging it to tell a unified brand story across all channels. Managing digital platforms including Bynder, Sprinklr, Google Analytics, and Sitecore CMS system.

Project Manager of complete website re-design including Search Engine Optimization (SEO) and CRM revisions to enhance user experience UX , functionality and bring a focus to mobile responsiveness.Manage agency partners for web development, SEO, and CRM platform.Responsible for maintaining monthly expenditures to determine the best allocation of future marketing budget Lead product promotion through print, digital and email campaigns to increase traffic to online product marketplace. Working in conjunction with Sales team, increase product promotion and sales leads in both B2B and B2C in the Pharmaceutical and Biotech industry.Maintain voice of the brand through website content, demographic targeted email campaigns, and social media.Coordinate marketing material for outreach, Trade Shows, and networking; including display stands, paper advertising and press releases. Manage national advertising accounts with Boston Globe, Labx and BioSpace digital and print publications