Senior Account Executive
New York, Ny, Us
Managed day-to-day account execution including client communications, ongoing media relations, event planning and crafting short and long-term PR plans to meet brand objectives.Personally secured national and local media coverage for consumer food, beauty and fashion clients.Executed media relations programs and product launches through press material and media strategy development, SMT/RMT/IMT coordination, broll production, spokesperson negotiations, coverage reporting and sizzle reel creation. Planned, pitched and executed specialized events including editor, blogger, consumer and celebrity events to generate brand awareness and foster media relationships.Developed social media recommendations, strategies and content calendars for PR campaigns and ongoing community management.Client experience included: Unilever, Nestle/Nespresso, Hanes, Amazon.com, Q-tips, Samsung, Budweiser, InterContinental Hotels Group and SYLVANIA.