Erin Malone Email and Phone Number
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I possess a unique blend of Marketing, Sales, Project Management, and Technology experience. A result-oriented leader with a solid track record of success developing and implementing marketing strategies that result in transformational marketing results.Excellent communication and problem-solving skills, accustomed to working on multiple tasks in parallel. Operational/Process leader with continuous improvement & Return on investment (ROI) focus. Excels in cultivating and leading teams and cross-functional groups, providing collaborative direction, incisive leadership, high energy, and strategic innovation.Proven success in Federal and State/Local Government as well as Small to Large Enterprise marketing programs with experience including Integrated Marketing Campaign Strategy, Design & Execution; Brand Execution; Demand Generation; Customer Loyalty & Growth; Event Marketing; Content Development; AgencyManagement; Search Engine Optimization (SEO) Marketing Automation and Salesforce Implementation and Administration.Specialties: Corporate Messaging and Communications, Content Strategy, Content Marketing, eMail Marketing, Digital Marketing, Strategic Marketing, Data Analysis, Metrics and Analytics, Multimedia Marketing, User Generated Content, Cross-Organizational Teamwork, Social Media Strategy, Telecommunications Marketing, SDN/NFV Marketing, Ethernet Marketing, Optical Networking Marketing, Digital Marketing, Hubspot, Salesforce, Kapost, Marketo, Excel, PowerPoint, Word, MS Office, Sirius Decisions, Triblio
Medallia
View- Website:
- medallia.com
- Employees:
- 2104
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Sr. Director Marketing At MedalliaMedalliaWashington, Dc, Us
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Senior Director - Revenue Marketing/Global Demand GenMedallia Aug 2023 - PresentPleasanton, California, Us
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Director, Global Industry MarketingMedallia Mar 2022 - Aug 2023Pleasanton, California, Us
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Director, Global Public Sector Marketing (Federal, Sled)Medallia Jun 2021 - Mar 2022Pleasanton, California, Us
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Sr. Manager Global Public Sector (Federal, Sled) At MedalliaMedallia Jul 2019 - Jun 2021Pleasanton, California, UsAs the lead for public sector industry marketing, I define and develop integrated marketing plans for all Public Sector segments (Federal – Civilian/DoD, State and Local, Education, etc.) through all channels. I closely collaborate with sales, partners, legal, compliance, and other cross-functional teams. Additionally, I lead marketing strategies for the full-funnel: to build awareness with PR and paid media to generate demand through all digital and offline channels and improve consideration among key buyer groups with high impact events.■ Create campaigns from concept to fruition including content creation, messaging, media buying, placement, and working with design teams to create assets.■ Tailor or build content specific to the public sector marketplace including eBooks, brochures, blogs, and papers.■ Build a data-driven marketing approach leveraging the best available Public Sector research and internal data for decisions. Put into practice an audience and prospect first mindset to shape the campaigns and content over time.
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Sr. Marketing Manager (Public Sector)Aruba, A Hewlett Packard Enterprise Company Dec 2017 - Jun 2019San Jose, California, UsConceptualized and implemented full cycle of federal programs, social media, events and vertical product marketing strategy. Collaborated with the sales team, additional stake holders and vendors to ensure branding strategies meet the teams objectives and goals. Created a wide range of content for a variety of mediums. -
Digital Marketing ContractorBayshore Networks Aug 2017 - Dec 2017Responsible for setting and executing digital and events strategy to enterprise and government accounts.
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Senior Content Marketing ManagerCiena Jan 2016 - Jun 2017Hanover, Maryland, UsI create, curate and distribute content audiences need. Each piece of content is refined to address the right persona and industry and tracked to ensure the resulting leads are qualified by sales. This work resulted in being named a finalist at the 2016 Content Management Institute Awards and the 2017 Killer Content Award - B2B Content. ■ Accountable for all content marketing initiatives to drive traffic, engagement and leads that deliver sales and customer retention for 5 product lines to a global audience. ■ Eliminated the dependence on creative agencies in favor of independents resulting in a 75% savings on content delivery.■ Meet measurable goals and optimize the content to place on first page of Google.■ Participate in building joint partner marketing strategy and implementing content used by partners.■ Integration of content programs with brand campaigns to drive demand.■ Provide content for Ciena’s social media platforms including the Community, blogs, Facebook and LinkedIn. Authored two biweekly series on the Community. ■ Created 365 piece of original and curated content in 2016 which resulted in 20% increase in downloads.■ Delivered three networking book series consisting of 16 titles to date. Sample titles include “Data Center Networking for Dummies”, “SDN/NFV Essentials”, “Experts Guide to Optical Transport Networks”. ■ Lead Essentials Series webinars which currently average over 1,700 registrants and 1,022 attendees. -
Senior Field/Programs Marketing Manager (Public Sector And Enterprise)Ciena Mar 2012 - Jan 2016Hanover, Maryland, UsImplemented digital marketing strategy for the Public Sector and Federal market. Create integrated campaigns that utilize content, sponsorships, social media, video, animations, infographics, webinars and public relations. Verticals include Research and Education, Utilities, Healthcare, Financial, Media and Entertainment, Manufacturing, State and Local Government, Federal Government.■ Managed all aspects of campaigns including strategy, execution, and measurement ensuring a successful Return on Investment (ROI).■ Created integrated campaigns that utilize SEO, sponsorship's, social media, webinars, video, cultivation, emails, content syndication and public relations.■ Led efforts with Central and Latin America (CALA), Asia Pacific (APAC) and Europe, Middle East and Africa (EMEA) to ensure necessary programs and assets created in the US are leveraged where appropriate and created where necessary.■ Utilized the Sirius Demand Waterfall to deliver results via content marketing and demand generation campaigns.■ Attended and presented at quarterly sales briefings.■ Managed 1.5M+ marketing budget. This included working with sales managers to allocate spend across verticals, reevaluate and refine on a quarterly basis. ■ On-boarded and managed vendors including negotiating most favorable terms in the contracts for Ciena.
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Public Sector Marketing Sr. Programs Manager (Federal And Sled)Ciena Mar 2008 - Mar 2012Hanover, Maryland, UsAs Ciena’s Government Marketing Manager, I was embedded with the sales team. I was responsible for marketing strategy for State and Local Government, Federal Government and Research and Education. I led a comprehensive marketing program—from marketing strategy to demand generation and tracking return on investment. ■ Created full life cycle execution of marketing campaigns from conception to metrics, and ensuring a favorable Return on Investment (ROI).■ Led collaboration across the organization to define yearly marketing strategy for direct and account based marketing (ABM) to the public sector and partners.■ Guaranteed that all marketing activities comply with state and federal regulations.■ Drive marketing planning and execution through collaboration with Ciena's partners, territory account management, partner account management and relevant influencers in the marketing process.■ Ensure that adequate goals and metrics are produced and collected to assess program success and enact required improvements.■ Acted as an advocate for the government team to be ensure product marketing launches spoke to government markets and not just commercial and telecommunication customers.■ Maintained informed point of view on industry trends, structure and acted as the vertical lead for product marketing■ Developed, executed, promoted, tracked webinars, online ads, content syndication, email campaigns, newsletter sponsorships, etc…
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Government Marketing Manager (Federal/State And Local)Strategy Execution (Formerly Esi International And Ips Learning) 2005 - 2008Arlington, Va, Us■ Developed strategy and promotional programs that drive awareness and demand for the ESI’s products and services■ Devised, planned, and executed marketing campaigns with the goal of increasing product awareness, lead gen with the goal of increasing sales.■ Responsible for the development of customer facing marketing programs to include marketing collateral (trade print and online ads, video content), sales tools (brochures, presentations), web content and coordination of all other promotional programs for the business -
Sr. Account ManagerIlog Mar 2002 - Sep 2003Sell business rule management systems (BRMS) software and consulting services to companies in Financial Services, Manufacturing, Travel/Transportation, Retail, Insurance, Telecommunications, Government and Life Sciences. Help these companies achieve goals such as: reduce manufacturing and/or transportation costs, improve adherence to compliance mandates, increase customer acquisition/retention, reduce claims.
Erin Malone Skills
Erin Malone Education Details
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University Of MarylandBachelors Of Arts
Frequently Asked Questions about Erin Malone
What company does Erin Malone work for?
Erin Malone works for Medallia
What is Erin Malone's role at the current company?
Erin Malone's current role is Sr. Director Marketing at Medallia.
What is Erin Malone's email address?
Erin Malone's email address is em****@****ena.com
What is Erin Malone's direct phone number?
Erin Malone's direct phone number is +141098*****
What schools did Erin Malone attend?
Erin Malone attended University Of Maryland.
What skills is Erin Malone known for?
Erin Malone has skills like Marketing Strategy, Marketing, Enterprise Software, Program Management, Strategy, Strategic Partnerships, Management, Networking, Sales, Budgets, Government, Lead Generation.
Who are Erin Malone's colleagues?
Erin Malone's colleagues are Debby Courtney, Evan Thaler, Sabrina (Bree) Powell, Seth Blanchard, Randy Rytter, Johnmark Larson, Sarah Mcdermott.
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