Provided copy and content for two brands + internal sales, recruiting, operations, and HR teams. Responsibilities: ad copy, award submissions, blogs, case studies, emails, guest articles, keyword research, presentation decks, press releases, promotional materials, SEO optimization, social microblog copy, social post copy, website copy• Increased newsletter open rates by 31% and consistently beat industry average click rates• Increased blog viewership by 360% and average time on page by 2 minutes• Implemented best practices to achieve perfect on-page SEO scores for website health• Collaborated in industry conference effort that netted 700+ new email subscribers, 501 recruiter follow-up requests, 29 job applications, and a 300% increase in website traffic• Published peer-reviewed white paper in the Journal of Diagnostic Medical Sonography• Achieved finalist or better results for 70% of award submissionsPrograms: Asana, Basecamp, HubSpot, MailChimp, Microsoft Suite, Ninety.io, Semrush

Responsibilities: blogs, web copy, emails, graphics, time tracking, timely invoicing, stellar communication and customer service• Researched and wrote keyword-focused blogs for a successful PPC Google Ads campaign• Conceptualized and developed a spring marketing campaign resulting in warm leads• Provided digital customer touchpoints during Covid-19 pandemic• Update website copy and graphics to better communicate product offerings and benefits• Contracted with past employers to fulfill marketing needs

Responsibilities: award submissions, blogs, case studies, eblasts, magazine articles, press releases, promotional materials, web copy• Researched and authored the cover story for PAMIC Pulse’s Spring 2019 edition.• Led implementation of new marketing software and reported on progress and results.• Increased brand recognition through placement on the Inc. 5000 list.• Analyzed brand research and created brand voice reference guide.• Collaborated with HR to create company culture statement.• Managed social media including Facebook, Twitter, and LinkedIn.

Responsibilities: ads, award submissions, presentations, promotional materials, proposals, qualification packages• Oversaw production and submission of 30+ proposals annually, achieving a 20% win rate.• Instituted a proposal process document and roadmap, resulting in early submissions.• Coordinated interview efforts for interdisciplinary project teams.• Promoted firm through high-visibility awards, including AIA Firm of the Year.• Managed contractor relationships with professional photographers and printers.

Responsibilities: ads, award submissions, blogs, case studies, presentations, master plan books, promotional materials, proposals, qualification packages• Led all print and digital marketing efforts to increase firm recognition and win work.• Created new proposal template and implemented brand-wide updates.• Coached interview presenters to deliver content clearly and engage with the audience.• Managed website contractor and professional printer relationships.• Increased postings, reach, and engagement for social media channels.• Organized staff workshops on social media education and development.

Responsibilities: ads (print and digital), press releases, promotional materials, radio ad scripts• Formulated social media policy for WNH Twitter account.• Evaluated WNH website and suggested areas for improvement.• Solicited local and national businesses for donations to WNHF events.