•Researched and designed fitness apparel according to the Australian market and trends.•Drove all aspects of the business in terms of costs, delivery, payment terms & logistics.•Communicated with the vendor on a regular basis to ensure consistency of product standards and timeline were being achieved. •Responsible for measuring and fitting samples, including approval of all style components of the garments.

•Designed a 160 page fitness resource manual which included 5 fitness brands within it.•Photographed all SOLID FOCUS® fitness equipment and edited photos in Adobe Photoshop for resource manual.•Communicated with external brands within the resource manual to ensure all information and photographs were included to represent their brand accordingly.

·Interpreted market trends to build appropriate product assortment targeting the Roots 73 customer in alignment to the corporate brand and objectives.·Responsible for all product development and designs, executed in Adobe Illustrator.·Prepare and present line reviews on a seasonal basis. Presentation includes: presenting Adobe Illustrator designs and garment details, samples in progress and sales analysis to support colour and unit buys.·Collaboration with the technical department on style creation, fit process and production, including approval of all style components.·Maintain and effectively manage vendor and factory relationships to ensure all development aspects are approved on time, and delivery dates are met on production.·Delivered on planned sales, margin goals and drove all aspects of merchandising in collaboration with the planning team.·Reviewed weekly financial report analysis to maximize sales by managing the OTB, merchandise assortments and stock levels.