I have 15 years of experience in B2B marketing and specialize in helping companies build their brand, launch products, and create high-performing marketing teams. I recently led a global team of marketers, expanding the team from 3 to 9 members, successfully launching multiple products, and achieving a 60% growth in the lead pipeline.Some highlights from my career include:• Digital Marketing: I implemented a digital marketing approach that included SEO, paid search, social media, and email marketing. This led to a 300%+ year-over-year improvement in website performance in consecutive companies.• Product Launches: I worked closely with product teams to create successful, customer-centric go-to-market strategies, leading to the global launch of 25+ products and generating millions in revenue.• Marketing Attribution: I initiated Salesforce processes to measure marketing ROI meticulously, which resulted in businesses attributing millions in revenue to a strategic blend of events, content marketing, and digital strategies.• Team Leadership: I recruited and managed marketing teams, ranging from 2 to 9 members, all of which played pivotal roles in driving business objectives forward.I am passionate about utilizing my marketing expertise to develop collaborative teams that deliver creative campaigns and drive results. If you'd like to connect with me, you can reach me at erinmcduff86@gmail.com.Industries I've served include Material Handling, Logistics & Supply Chain, Warehouse Automation, Construction Equipment and Concrete Tools & Machinery, and Fitness Equipment and Sporting Goods.Key skills include: - Product Marketing: Competitive Analysis, Customer Research, Positioning, Messaging, Sales Enablement- Branding: Thought Leadership, Event Management, Content Marketing, Communications