Erin Mcduff Email & Phone Number

Atlanta, Georgia, US

Croix, Hauts-de-France, FR

• Led the expansion and growth of a high-performing marketing team across two continents, while overseeing the execution of comprehensive campaign strategies. This included advertising campaigns, events, and various.
• Recruited and mentored a distributed marketing team from 3 to 9 people in 20 months, fostering a cohesive, team-oriented environment that drove marketing objectives forward.
• Implemented a digital marketing strategy with a focus on SEO, SEA, and social media marketing, resulting in a 240% increase in year-over-year website lead generation.
• Generated 43% YOY increase in tradeshow and event leads through sales & business development collaboration, PR, and digital marketing.
• Drove significant business growth by implementing strategic global product launch, resulting in 700 webinar registrations & 40+ media placements.
• Boosted brand recognition and market share by launching a complete rebrand with a new website, standardized global look and feel, and strengthened core messaging.

Jonesboro, AR, US

• Drove marketing strategy and execution for leading conveyor manufacturer while managing a diverse team of internal and external marketing professionals. Successfully utilized marketing automation tools to drive demand.
• Transformed marketing strategy & implemented digital practices that led to 300% increase in lead generation & enhanced brand recognition.
• Instituted strong reporting and analytics processes for marketing attribution which showcased $7M in opportunities for the first 12 months.
• Increased website engagement and conversions by 500% through digital marketing via SEO content marketing, advertising, and social media.
• Proactively started distributor counsel initiative to gather market research, drive positioning, clarify core messaging, and increase customer satisfaction.

• Execute multiple photoshoots (weddings, events, and corporate) by working in concert with clients and completing photo projects on time, scope, and budget.
• Exponentially grew the client base year-over-year and expanded the company brand helping to capture new market shares via effective marketing and promotional campaigns using both paid advertisements and social media.

Paragould, AR, US

• Led the Marketing and Communications program for a leading construction equipment manufacturer helping to revise and strengthen brand recognition. Planned and managed multiple creative marketing projects while.
• Collaborated with sales operations and product management teams to launch 10+ products, driving millions in revenue and enhancing brand recognition.
• Partnered with cross-functional teams to deliver 20+ trade shows, conferences, industry events, and sales training workshops that generated millions in sales.
• Rebranded 50+ products in 18 months to drive brand consistency across product lines and throughout all marketing channels.
• Led the successful implementation of new marketing technologies and innovative CRM processes, resulting in a 75% higher adoption rate and improved operational efficiency.

• Strengthened brand recognition by planning and managing multiple creative marketing projects by working inside a team environment that optimized xterrafitness.com. Tactically drove marketing strategies that conveyed.
• Key contributor to developing marketing campaigns that drove website sales by 330% in 12 short months.
• Collaborated with product management to create promotional materials for 10+ product launches that generated millions in revenue.
• Successfully planned and executed 10 tradeshows, leading to an increase in brand awareness and customer acquisition.
• Managed the design, photography, and video of multiple brands’ ad campaigns, sales sheets, catalogs, banners, and websites. Saved the company ~$60K annually by personally executing photoshoots and performing video.