PayPal’s mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives.

Led a cross functional team to grow brand & sales across the US, Canada & Latin America for one of the leading (yet lesser known to many) innovators in the world of mobile tech.

Developed global product positioning & consumer messaging across all products.

Set and managed overall partner marketing focus for global partners and local field marketing teams, increasing order volumes and driving campaigns for sell-through,

Clients: Hewlett-Packard, Microsoft (XBOX), Intel Corporation- Manage Teams to Drive 89% Growth in Client Business – Identify new areas of revenue to deliver business across events, retail, entertainment and partnership marketing leading global and local teams to deliver- Develop Motion Picture Marketing Campaigns – Develop multi-partner, integrated platforms to drive brand and product engagement, preference and purchase. Deliver with efficacy including a 36% increase in CTR - Develop Global Partnership & Event Strategies – Deliver strategic plans and guidance to direct spend and activities- Deliver Sales Lift at Retail – Create unique drive-to and at-retail programs to sell-in and drive through product , resulting in a 75% lift - Drive Demand Generation within McCann WorldGroup – Function as senior lead across tech client business within the McCann WorldGroup network of agencies

- Led Integrated Marketing Team – Responsible for merchandising, price promotion, co-op marketing and advertising solutions, programs and distribution; influenced national company plans on behalf of channel- Merged two Legacy Retail Marketing Programs – Met all company synergy targets across merchandising & co-op- Directed Over 90% Co-op Usage of $68MM – Developed co-op program strategy & implementation- Managed Retail Store Re-branding For Over 12,000 Locations – Designated as merger team lead for retail

- Drove 15% Savings on National Media Spend – Developed channel oversight position to drive marketing effectiveness - Improved New Sales Acquisition Production in New Stores by 30% – Developed Nextel’s first integrated retail store opening plan that increased new store acquisition ramp time by two weeks - Increased Promotional Media Co-op Utilization by 23% – Created virtual media planning tool to drive media mix- Drove Nextel NASCAR Cup Series Field Activities - Directed Nextel’s first NNCS Field Activity Guide

- Managed Marketing across 28 Markets – Led all Marcom (including media) across six VPs and nine Market Managers- Led Regional Sports Marketing Strategies & Programs - Developed initial strategy for leveraging national sponsorships; lead negotiation and implementation priorities for local team and media deals (NHL, MLB, NFL)- Designated As Field Marketing Liaison to HQ – Aligned local efforts to national priorities and drove support- Developed Plans to Drive Growth in Key Markets – Executed scaled integrated marketing approach and plans

Client: Nextel: Mid-Atlantic, Northeast & North Regions- Managed and Directed $60MM Budget – Managed Client relationship for Nextel’s largest region and drove all media spend- Executed Local Marketing Sports Programs – Developed programs to drive traffic and impact retail sales- Led Property Recommendations & Plan Implementation – Identified opportunities across MLB, NHL, NFL

Clients: Qwest Communications, Marriott International, Inc., Amtrak, Evolution Networks, Compaq- Led and implemented multiple retail and B-to-B product and company launches across brand lines- Coordinated and participated in numerous PR and guerilla marketing efforts

Clients: Alaska Permanent Fund Corporation, BP Exploration, ATU-LD, Alaska Railroad Corporation, CIRI- Managed production of radio and print ads; wrote press releases; managed TV & publication production - Led development of new logo and identity creations