Erin Morris Email and Phone Number

Lead strategic development of the Amex Travel brand to drive awareness, consideration, bookings, and brand loveDevelop Amex Travel communications strategy and implement brand positioning & visual identity through the lineManage ATL media strategy efforts in branding and acquisition, including online display, social, and content partnerships

Lead strategic digital marketing for new partnerships, products, and initiatives with a record of driving measurable business impact. Manage partner relationships with some of Silicon Valley's top tech companies.Manage customer marketing & engagement through digital and social channels by developing and executing strategies based in research, data, and prior learnings.Manage communication with key stakeholders throughout the company, ensuring that marketing and media strategy is top notch.

Supported large-scale Brand initiatives with paid advertising via online and offline channelsManaged multiple agency teams to facilitate one cohesive strategyDrove efficiency by testing new capabilities across digital & social including targeting, creative, and new formatsLed approval process for various new initiatives through key company stakeholdersBuilt and maintained relationships through all levels

Managed end to end creative strategy and execution for OKL marketing materials, including:Partnership MaterialsTrade Show EventsAdvertising Employee CommunicationsYearly LookbookManaged a team of two internal designers and helped provide feedback that would shape the design.Presented and socialized the strategy for various creative assets to the lead Creative Director.Partnered with various groups throughout the company (Marketing, Buyers, Media) on key business initiatives.Managed execution aspects of creative including material sourcing, printing, shipping, budgeting.

•Help manage client initiatives such as Small Business Saturday and Brand Enterprise campaigns•Work with outside agency teams to build a holistic media recommendation•Help guide clients to test and learn in new media channels such as Advanced TV and Mobile•Use research and innovative thinking to help provide an impactful and efficient media plan•Manage day-to-day plans with media vendors and coordinate with creative teams •Manage client budget, billing, and planning/buying processes

•Maintained monthly client flowcharts•Helped develop and compile annual competitive analysis•Developed target analysis through research•Maintained positioning reports•Met with sales representatives •Used resources such as Media Tools, Nielsen, MRI, AdRelevance•Attended weekly status meetings•Assisted managers with scheduling

•Tracked effectiveness of PR efforts and social media initiatives•Maintained social networking •Helped coordinate between Marketing and Sales departments•Conducted independent research of media, press release subjects, and industry news•Maintained databases of prospects and customers•Assembled and mailed collateral to prospects•Provided general support to the senior members of the marketing team

•Developed and tested company website•Managed tourism program •Worked direct mailing and email databases•Tracked media and publicity for stores•Worked with PR agency for press/events•Wrote copy•Worked with mall retailers on marketing efforts