After 10 years working on the RIEDEL brand, I am now working with the marketing team based at the head office in Kufstein, Austria, as a global content specialist.

Little Lush brings together my nine years of experience in event management and marketing with my big-picture mindset and high level organisational skills.Little Lush is here to dot every I and cross every T with a fully integrated approach to event management, from marketing to operations. My specialised skills and meticulous eye for detail will benefit any company without the added pressure of a full-time salary. Once I know your goals and what you want to achieve, I can work from project to project as you require.

I worked closely with the small team behind this restaurant guide for nearly two years as their Events Manager with additional marketing support. During this time I became an integral contributor thanks to my detailed work, result-driven nature, and commitment to the growth of their brand. This included:• High-level strategy consultation as a part of their fortnightly Marketing and Events WIP meetings;• Strict management of their Mise en Place trade events, a global Gault&Millau initiative that gives industry professionals the chance to engage with Australia's world-class producers and suppliers. I was the primary contact for the venues and suppliers, coordinated requirements for up to 45 exhibitors, worked within tight budgets, and delivered persistent and varied marketing to achieve our registration goal of 600 guests;• Strict management of two of their Gault&Millau awards ceremony and new guide launch events, attended by 400 of the industry’s best. Not only was this event described by the best yet by management and guests alike, it was also achieved on only 35% of the previous year’s budget as a result of prioritizing and smart decision-making;

Contracted to assist with their Grand Cru Shiraz tour of events in Brisbane, Melbourne and Sydney.

During this five-month contract, I was responsible for supporting and coordinating a team of digital marketers through the implementation of efficient processes and strategy. Through my strong team management skills, I helped them get back in line with their client schedule by streamlining workflow, removing redundant practices, and ensuring each member was working at full confidence to their highest capacity.

Ongoing contract with Riedel, and sister brands Spiegelau and Nachtmann, which includes:• Social media content for both brands Riedel and Spiegelau, including day-to-day posts and sponsored campaigns;• Content-rich email newsletters, or single-minded blasts based on yearly sales or special events;• A 12-month content calendar for their Australian website's Blog, for both Riedel and Spiegelau;• Developing, writing and editing all blogs for the above calendar, including interviews with industry players and wine or beer education;• Designing and developing website banners to advertise new content or hot products;• Consulting on new or on-going projects as required.

In February 2014, I was promoted from Coordinator to Marketing Manager. Later that year, the company hired a Marketing Coordinator who reported to me directly.My responsibilities include but are not limited to:• Preparation of sales proposals, promotional offers, and client presentations, particularly concerning new products;• Communication of the aforementioned proposals, offers, or presentations to our internal and external sales teams;• Writing company blogs, EDMs, press releases, company information blurbs, media interviews, sponsor letters;• Key contact for sponsorships, most notably relationship management and contract negotiation;• Researching new business opportunities;• Ongoing review of current partnerships;• Key contact for our internal and external sales teams, and our on-premise distributors; • Key contact for new internal event enquiries with corporate clients; • Overseeing the maintenance and development of our new webstore;• Primary management of sponsored consumer events and festivals, such as Good Food and Wine Show, and Taste;• Development and management of price lists, catalogues, and other POS materials;• Designing numerous key brand graphics for ads and marketing materials, using Adobe Creative Suite;• Management, development, and final sign off across social media platforms;• Key contact for our PR agency, including assistance with product placement, events, new projects, and key targets;• Key contact for our media agency, including assistance with the development of our annual advertising calendars; and• Key contact for our email marketing agency, including primary assistance with our email marketing calendar, providing copy for all EDMs, selecting product for promotions and workshopping sales and product-driven campaigns.

My responsibilities included but were not limited to:• Providing administrative support to the MD, and internal and external sales teams;• Primary contact for key house accounts, including promotional activations, events, and orders; • Assisting with the progression and completion of existing projects;• Assisting with the development of new campaigns and promotions;• Coordinating the continuation of previous sponsorships, and analysing new sponsorships for opportunities;• Complete event management, across a range of small to large events with differing goals, such as: our Riedel Glass Tastings, where we aim to educate, entertain, and leave our clients with a memorable and satisfying experience; PR events to educate new media about our new products; large consumer shows such as Good Food and Wine Show, where I coordinated the design, build, execution, logistics, and staffing for a 72m2 retail stand at four shows across four cities;• Assessing partnerships to ensure they are a correct brand fit;• Helping to maintain our presence in the market as the world's most revolutionary and influential glassware brand;• Assessing promotions and advertising from our global subsidiaries to ensure their relevance to the Australian market; and• Primary contact for our on-premise distributors, and our PR, email marketing, and media agencies.At the end of 2013, I effectively took on the role of Office Manager for three months in addition to my existing workload, while the company searched for a new employee.My thorough understanding of the company and our brands, and my innate passion for the business, led to my promotion from Coordinator to Manager.

My responsibilities included but were not limited to:• Primarily responsible for communicating company news and updates to both our internal staff and external sales teams;• Diary management and travel bookings, for the MD, our internal sales staff, and our international guests;• Creating complex customer reports;• Designing and circulating new product and promotion sheets;• Maintenance and preparation of product samples for the internal sales team;• Coordination and preparation of meetings, including agendas and follow up minutes, and organising venues and catering where necessary; and• Administrative and clerical support services, such as typing and dictation, taking and making phone calls, and order processing for house accounts, on behalf of the MD.Most importantly, this position gave me the opportunity to work closely with the MD and further my understanding of the business. It provided me with the skills that led to my promotion to Sales & Marketing Coordinator.

My responsibilities included but were not limited to:• Processing wholesale orders through our third-party warehouse;• Adhering to strict delivery timeframes and working to constant deadlines;• Managing customer expectations and experiences;• Invoicing and crediting within our internal DOS system;• Setting up new customer accounts;• Processing mail and organising couriers;• Administration and general office duties including filing, photocopying, scanning; and• Answering telephones, redirecting calls, taking and delivering efficient messages.My ability to learn new skills quickly and remain calm under pressure led to my promotion to Executive Assistant.

I was contracted to write a series of blogs on behalf of Vintec Australia, for one of their major retailer partners.

I was contracted to assist the Spiegelau and Nachtmann head office with all their English content for the global markets, including marketing materials, press releases, and microsites.

Ongoing contract with Gault&Millau Australia, which includes:• Social media content, including day-to-day posts and sponsored campaigns;• Monthly email newsletters to both their trade and consumer databases;• One-off or single-minded emails based on sponsorship contracts or special events;• A 12-month content calendar for their new website's News and Recipes sections;• Working with the internal sales team to deliver increasing customer engagement and awareness for their partners and clients;• Consulting on new or on-going projects as required.

I helped this small team refine and grow their calendar of events while they looked for a full-time Marketing Manager. Executed events included:- Mise en Place trade fair (Sydney), 2016- Mise en Place trade fair (Melbourne), 2016- Gault&Millau Guide Launch and Awards (Melbourne), 2016- Mise en Place trade fair (Sydney), 2017

I was contracted to write three content pieces (600-1600 words) for Aussie Cuisine, a new research project asking "What is Modern Australian Cuisine?" This project is run by Gault&Millau Australia.