Executive sponsor for hybrid event strategy, delivery and success across global portfolio.• Responsible for R+F event strategy, delivery and success across global event portfolio, content development, budget management and achievement of revenue goals, across 80+ field marketing, product launch, virtual livestream, ongoing digital content, event technology and incentive events ranging from 50 – 60,000 in person and online attendees.• Responsible for the strategic vision, creation and delivery of R+F Virtual content platform and business plan, leading the team in content development, production, platform roadmap, vendor management, contingency planning, live broadcasting and field marketing calendar integration. • Strategic business owner for sales tools to enable the technical delivery of sales systems, feature enhancement roadmap, innovation delivery, marketing, education and user engagement. • Responsible for digital event pivot strategy without sacrificing business goals; adapt to post-Covid environment including team management, operational solutions as well as translation of strategic objectives to digital-first event portfolio.• Seamless delivery of event technology solutions to ensure brand right Consultant experiences from registration, to systems integrations, mobile applications, digital activations, social tool innovative, virtual event delivery, content streaming and more.• Monetize in person and digital event experiences via strategic pricing and demand generation strategy. Drive high attendee engagement and revenue conversion via integrated marketing plans across all channels, including targeted campaigns, influencer strategies, incentive design and social media trends.• Leads dynamic team of 20+ marketing professionals across 80+ annual field marketing, product launches, ongoing digital content, sales enablement tools and incentive events including structuring for growth, WFH efficiency, high morale and increasing ROI.

Head of event strategy, delivery and success across global event portfolio. Responsible for the success of R+F Convention, a 15k+ in person and 40k+ online concurrent attendee experience. Leading marketing, pricing, content strategy, theme, keynote, livestream broadcast production, and experience design. Leads dynamic team of 20+ event marketing professionals across 80+ annual field marketing, product launch, and incentive events from 500 – 40k attendees including organizational restructuring optimized for growth, efficency and increased profitability.

Grew live-stream event channel into a commercialization tool to drive scalable GTM product launch channel, incremental revenue and sales enablement. Drove strategy and executive decision-making to solve complex business challenge, through launch of R+F Live, through activation of cross-functional partnership team. Responsible for live broadcast channel and content calendar to maximize product sales through engagement with integrated commerce and live product launch. Led team to drive operational efficiency, roadmap planning, budget management, content commercialization, production, and delivery aligned to sales calendar.

Led invention of a patented live-stream tool to expand event reach from 10k to 60k+, including off-cycle new products launch delivering over $100M in incremental revenue. Drove cross-functional and best-in-class partnerships to translate vision into delivery. Met aggressive timelines and KPIs. Developed content and marketing plans to monetize channel and drive 10x ROI, expanded onsite event reach by 550% driving 60% share of sales revenue.

Responsible for demand generation campaign and integration across event portfolio. Built team to delivery once-in-a-lifetime attendee experiences throughout rapid growth challenges.

Drove strategic design and execution across incentive events and recognition programs. Responsible for keynote content delivery, talent management and production for 10,000+ national conference.

Dreamforce, Program Manager• Launched Salesforce pilot program implementing the first outbound event calling team to promote Dreamforce; driving over 1100 paid registrations and more than 700K in registration revenue resulting in 300% ROI• Hire, train and manage a team of 6 inside Sales Representative Interns responsible for aprox. 350 daily outbound cold and warm calls, and provide professional development for all reps resulting in an 83% promotion rate.• Direct the strategic vision of the team, to evangelize the annual customer conference, generate registration revenue, and sell the value of attending from emerging small businesses to large enterprise customers. • Program manager for registration process including development of pricing and promotion discount strategy, managing AppStore quoting process, enterprise account strategic discounting, registration escalations, online registration demonstrations, development of FAQ and acted as a liaison for 3000+ sales team in customer registration• Produced sales training tools used to generate awareness and drive registration revenue including presentations to regional sales teams and business units, leveraged 62 Org to create target reports and interim registration dashboards, aided in creation of internal employee campaigns and spiffs, created training collateral including; email templates, talk tracks, onsite customers success playbook, objection handling tools and an online site for new hire on-boarding• Responsible for the launch of the Dreamforce ROI Calculator from initial ideation, through development, testing and roll out, including cross functional collaboration to identify customer success metrics, legal copy, IT development resources, and ROI formula creation and validationSr. Enterprise Business RepresentativeSales Representative

Group Sales Manager • Responsible for entire sales cycle from engagement of new prospects to close; maintained strong client relationships in various post contract account management activities• Prospected daily for new business though both cold calling and customer referralsBusiness Sales Travel Manager• Designed and implemented new promotions and incentives to reactivate dormant leisure and travel business, crafted marketing materials to drive corporate promotions and traveled to promote the hotel brand • Managed relationships with top corporate accounts through attention to detail and communication of specific client needs throughout all levels of hotel operations Corporate Management Trainee• Completed the 6 month Hyatt Corporate Management Training program with an emphasis in Sales; followed the completion of ongoing education in sales prospecting, negotiation and closing

Completed a seven month training program which included a rotation through all departments within the hotel as well as an intensive four months in Sales specific training including: account management, prospecting, database management, revenue analytics, negotiating, basic sales skills, closing and brand development.

• Coordinated the development and execution of large scale events of up to 1,000 guests including San Diego Chargers, Padres and SDISC board members

• Facilitated the creation and maintenance of internal event planning structure. The event planning arm I helped to create went on the host 15+ annual events.

• Contacted, scheduled, trained and supervised over 60 servers for an annual 3-week summer event.