Erin Peck Email & Phone Number

United States

CapExpert streamlines outpatient equipment management and procurement with intelligent lifecycle management and dynamic procurement driven by industry-leading expertise.Every asset. Every detail. One location.

Salt Lake City, Utah, United States

• Develop and implement strategic marketing and sales plans aligned with the company's objectives.and growth targets.• Build, Lead, mentor, and manage a high-performing team of marketing and sales professionals,providing guidance, support, and performance evaluations.• Conduct market research to identify customer needs, preferences, and industry trends, andincorporate the findings into marketing and sales strategies.• Define target market segments, develop buyer personas, and create tailored marketing messagesand value propositions.• Oversee the creation and execution of marketing campaigns across various channels, includingdigital marketing, advertising, content marketing, email marketing, and social media.• Collaborate with the product development team to ensure effective product positioning andmessaging that resonates with target customers.• Drive lead generation and customer acquisition efforts by developing and implementing effectivesales strategies, including lead nurturing, conversion optimization, and sales funnel management.• Monitor and analyze key marketing and sales metrics to evaluate campaign effectiveness, identifyareas for improvement and provide data-driven insights and recommendations.• Manage marketing and sales budgets, allocate resources effectively, and optimize return oninvestment.• Foster strong relationships with key stakeholders, including clients, partners, and industryinfluencers, to enhance brand visibility and expand business opportunities.• Stay updated on the latest marketing and sales trends, technologies, and best practices, andproactively propose innovative ideas to drive growth and competitive advantage.

- Develop relationships with new prospects and maintain relationships with established customers while selling Company products and services- Manage and maintain relationships with national accounts - Handle customer inquiries promptly and effectively- Maintain up-to-date and accurate customer records- Participate in training sessions, trade shows, and sales meetings- Meet or exceed assigned annual sales and margin budgets

Franklin Park, Il

2021 Achievements- Member of the communications team to integrate Centurion Service Group into now parent company, TRIMEDX - Managed full rebrand post-acquisition; including website rebuild from ideation to implementationJob Functions - Manage daily marketing communications (internal and external), social media, website content, and direct marketing activities- Coordinate development, execution and logistics of all trade shows and company conferences; domestic and international- Lead cross-functional teams, internal creative services and agency partners for brand development- Engage with industry analysts, experts, and customers to understand market trends to identify areas of opportunity for brand growth, lead generation, customer/client acquisition, and revenue expansion- Creates and maintains a key messaging guide to support the definition of and the features, benefits, and associated value of services to develop client-facing assets- Responsible for identifying and initiating content plan development, including website, blogs, case studies, and collateral- Organize and manage yearly donations to multiple charity organizations

Franklin Park, Il

Job Functions- Worked directly with the CEO to organize and manage daily meetings, calls, and travel- Assisted in posting social media updates and blogs on the company's website- Organized and maintained travel calendar for the sales, field operations, and executive teams- Managed daily office operations: purchased office supplies, scheduled building maintenance, hired temporary workers, sent out mail and packages for office- Company liaison, accepting all incoming calls and greet incoming guests to the office- Filed all necessary documents and maintained organization for the CEO and throughout the office