Erin Slaughter, Mba Email & Phone Number

- Delivered 40% of the overall global pipeline in the enterprise and Fortune 2000 segment with a team of 5 sales aligned marketers by designing and developing account-based marketing programs focusing on pipeline generation, new logo acquisition, and account development.- ABM team consistently overachieved pipeline goals by 102%+ QoQ managing overall demand generation and growth strategy to optimize targeting, development, budgeting, tracking, and measurement, maximizing campaign effectiveness across varying regions, personas, and products.- Responsible for ABM programs accelerating closing of Enterprise accounts 250%. - Establish metrics to measure channel effectiveness and continually optimize efforts to prioritize spend efficiently, including lead generation, opportunity creation, service adoption, pipeline contribution, and ROI of our marketing efforts

San Francisco Bay Area

- Manage team responsible for 64% of the global Acquisition and 70% of the global Expansion ABM pipeline and C/W goals- Establish regional prospect and customer target account segmentation for Mid-Market and Enterprise based on ideal customer profile, top industries, purchase intent, and sales named accounts- Forecast and allocate budgets for effective channel spend determined by performance and ROI of digital marketing campaigns globally- Develop, scale, and globalize content in email nurture programs to drive qualified leads further down the funnel for conversion- Develop processes to enhance workflows for stronger marketing and sales collaboration. - Evaluate and own vendor relationships for account-based marketing efforts- Work cross-functionally to support the orchestration of high-impact integrated online marketing campaigns for all regions

San Francisco Bay Area

- Ownership of 45%+ of the AMER Acquisition ABM pipeline and C/W goals- Exceed MQL, pipeline, and C/W goals by 103%+ QoQ- Directly manage existing relationships with key vendors, onboarding 2 new vendors to Cloudflare's tech stack- Spearheaded strategy and execution of integrated online campaigns through multiple channels (email, PPC, display, paid social, webinars, etc.) to drive pipeline and revenue targets- Management of onboarding, and execution of marketing and sales intelligence tool to helps uncover accounts in the buying cycle and consolidate lead/contact touch points into a single, complete account view

San Francisco Bay Area

- Collaborate with CMO and VP of Marketing to define KPI's for strategic marketing initiatives impacting optimization of all marketing efforts including uncovering gaps in the customer journey and improving the quality of leads being generated- Support demand generation programs with tools, dashboard, and analytics- Refine data to develop reliable frameworks, strategic planning, and promote precise execution of Sales/Marketing efforts including acquisition funnel programs, lifecycle engagement, and nurture campaigns- Evaluate analytic tools (Salesforce, Bizible, Tableau, Engagio) to develop new models to standardize and improve accuracy of reporting, determination of lead generation ownership across Sales/Marketing, and transition into account-based marketing- Involvement in uncovering lead scoring model resulting in a decrease of disqualified and nurtured leads by 12%- Lead creation of custom reports and dashboards in Salesforce for marketing senior leadership providing detailed analysis, recommendations, and standardization of ROI of marketing spend and performance or marketing demand generation campaigns

San Francisco Bay Area

- Integrated Marketing Campaign Manager for a multinational e-commerce corporation managing brand and seasonal events accounting for >$10 billion of the client’s America’s total GMV (Gross Merchandising Volume)- End-to-end management of onsite homepage/offsite media demand generation campaigns including planning, creative briefs, kickoff, creative reviews, trafficking, and QA- Responsible for rapid response and high priority growth marketing campaigns with unique timelines and paths to navigate- Point person for revenue driving onsite banner’s resulting in $220,000+ in revenue in under 6 months- Direct communication between Operations, Marketing, Creative, Site Merchants, and agency and media partnerships to ensure all campaigns flawlessly meet execution timelines- Standardize processes for client by developing innovative solutions to optimize performance and drive higher ROI

San Jose, California

- Management of integrated demand generation campaigns for retail marketing- Execution of product launch campaign producing over 134% stronger click rate than previous year's launch- Develop, track, and optimize demand generation campaign tactics to drive online sales growth- Define project scope, timelines, and deliverables for marketing campaigns with internal teams and outside vendors- Lead driver of implementation of marketing growth campaigns and email journeys for the Direct and Brand Marketing emails- Worked cross functionally to drive SEO improvements, resulting in a 14% increase in website traffic- Cross-functional team member among IT and creative marketing for demand generation campaign landing pages, email and communication templates, and branding promotions- Creation of Sales Enablement content and tools to help the sales team align with our campaigns and digital marketing

Master Of Business Administration (Mba), Analytics

Doing Business In World Regions Course In Seoul, South Korea

Bachelor Of Science (Bs), Marketing