Erin Smith Email & Phone Number

Wollongong, Nsw, Au

Sydney, Australia

London, United Kingdom

As head of PR at Seymourpowell – one of the world’s leading design and innovation agencies - I am responsible for a global external and internal communications agenda. Reporting directly to the board of directors and working with the new business department, our communications strategy is a broad yet targeted mix of traditional and new media techniques that work to further Seymourpowell’s reputation as an international thought leader and a beacon of innovation. By employing a cocktail of communication techniques Seymourpowell has maintained its reputation as a leader in the design and innovation industry. In my role I was responsible for the following integrated communications tasks: • Working parallel to the new business department to align new business targets with communications opportunities through thought leadership, expert commentary and international speaking opportunities• Media relations across national, consumer and trade press• Press releases, press coverage and product launches • Social media engagement – integrated strategies across LinkedIn, Twitter, Facebook, Pinterest, Instagram, YouTube, Vimeo, Scribed and Slideshare• Digital marketing and communications through the development and regular upkeep of the Seymourpowell website along with strategic blogging and Blogger relations• Events, stakeholder engagement and industry collaboration• Management of a junior team member and external comms agency

London, United Kingdom

As a social media and online community manager at London-based design and innovation company Seymourpowell, I am at the forefront of the digital and social media revolution, running a social media marketing strategy while staying on top of constant and exciting changes in the communications world. I was promoted to this role following 8 months as a marketing and PR executive and report into the head of PR. In this role I am responsible for:- Online community management – including managing the growth of the company’s LinkedIn group, plus utilisation of LinkedIn as a social media tool to secure widespread opportunities; management, contribution and sourcing of online networks and forums; online buzz/trend tracking.- Online content management – including responsibility for the company’s blog, the pipeline of content from contributors, along with ensuring there is a strategic diversity of content and material.- Blogger relations – developing good relationships with key bloggers from identified and agreed sectors in order to push the company’s thought leadership. These sectors marry with the new business goals and positioning of the company that the communications team is working towards.- Managing the company Facebook and Twitter accounts, along with pro-actively tracking trends, opportunities and growing the company’s following on these platforms.- Sourcing and managing online mediums including webinars, podcasts, online surveys and identifying new networks.- Reporting – delivering a monthly report on digital media activity which are included in monthly board reports.

London, United Kingdom

As a marketing and PR executive at London based design and innovation company Seymourpowell I was in a unique position, sitting across the new business and PR functions, helping both disciplines integrate and benefit each other. In this role I was responsible for:- Contributing to the growth of the business through a Marketing and PR plan- Creating bespoke external and internal marketing materials such as News Books, credentials cards, case studies, credentials presentations, proposals, and a comprehensive guide to sustainability in design- Managing our social media initiatives including blog content creation, Linked In groups and networking, Twitter, Facebook and Slide share. - Identifying and creating new business activities through conferences, speaking events, information packs on delegates and companies attending these events- Sourcing and managing these events and speaking opportunities- Writing press releases and liaising and developing relationships with Journalists on an international, national and design trade level- Sourcing media opportunities- Promoting Seymourpowell material through generating integrated blogging opportunities through a comprehensive blogger relations plan- Managing the relationship with our social media consultantsTraining: While working for Seymourpowell I attended the JFDI New Business Skills day along with a media relations course with former Journalist at The Daily Telegraph Alex Singleton.

Surry Hills

As a news journalist at the trade advertising, marketing and media magazine and website AdNews, I was reporting on a dynamic and rapidly evolving media landscape. While an important part of my job was writing, researching and fully understanding the issues, a mutually important aspect of my job was establishing and maintaining industry contacts and relationships. My responsibilities included: - Sourcing and writing stories on news and current issues across my news patches, which included print media such as newspapers and magazines, creative advertising and media agencies in the Queensland state of Australia, while also covering the general Australian media industry- Working to daily and fortnightly deadlines for the AdNews website, daily newsletter and fortnightly print magazine- Establishing and maintaining a network of industry contacts- Writing feature articles and special reports for the print magazine- Organising and sourcing magazine content across several sections- Interviewing leading industry figures- Representing AdNews regularly at industry events and award shows- Staying abreast of current affairs and newsworthy issues.

Surry Hills

I was a sub-editor at Sunday Magazine, a News Limited publication and Australia's widest read and largest circulating weekly. In this role I was responsible for sub-editing a woman's magazine to a weekly deadline. My responsibilities included: Ensuring end copy is reflective of the magazine's house styleEnsuring copy is factually correctEditing copy for grammar, spelling Editing and re-writing copy for length and to fit house styleWriting stand firsts, headlines and cover linesAttending creative brainstorming and issue planning meetingsCoordinating with designers to fix style issuesEditing to daily and weekly deadlines

Redfern

The vast majority of my time as publications officer was spent writing, interviewing subjects and sub-editing. I produced five bi-monthly industry magazines whilst coordinating the production of the national journal Care Professional.Other key responsibilities included:Liaising with members of parliament, academics and social and community sector professionals to ensure timely submission of their articles. I would then sub-edit and submit these articles prior to publicationDaily web management, ensuring content is up to date and web campaigns maintainedUse of InDesign software to produce bulletins and flyersAccount management of sponsors and advertisers

B.A Media And Communications, Journalism, Gender Studies, Government

Activities and Societies: Inter-college representative, The Women's College Players.

Education record