Erin Smith Email & Phone Number

Peabody, Massachusetts, United States

Lynn, Ma

Danvers, Ma

• Coordinated and executed marketing efforts for nationwide live events• Organized internal and external campaigns generating qualified leads for use by sales team• Spearheaded social media efforts for both live events and webinars

• Streamlined marketing processes post-merger with another healthcare publisher thus resulting in increased staff productivity• Managed a partially-remote team of four Marketing Managers• Created strategic marketing plans across multiple healthcare industry verticals for print and electronic products, digital events, online learning, and third-party seller channels around increased brand recognition• Synchronized interdepartmental teams on large-scope projects including product launches and expansions

• Worked in partnership with Product Director and Content Team to ensure smooth product development/rollout and continued audience growth• Coordinated and executed all marketing efforts for online learning, new and backlist books, and electronic products•Spearheaded efforts with Product & Content team to turn their content strategy into compelling marketing copy and promotional material

• Collaborated with executive, editorial, and marketing stakeholders to plan, budget, and analyze the results of various direct marketing campaigns• Researched and selected targeted direct mail lists, identify appropriate design templates, and scheduled each mailing• Analyzed promotion results for 400+ products across 10 product lines and 4 healthcare markets

• Launched and implemented all marketing efforts behind products within a single market • Provided support for a team of Strategic Marketing Managers with campaigns and promotions across multiple products and healthcare industry verticals