Erin Smith Email & Phone Number

Peabody, Massachusetts, United States

Lynn, MA

Danvers, MA

• Coordinated and executed marketing efforts for nationwide live events
• Organized internal and external campaigns generating qualified leads for use by sales team
• Spearheaded social media efforts for both live events and webinars

• Streamlined marketing processes post-merger with another healthcare publisher thus resulting in increased staff productivity
• Managed a partially-remote team of four Marketing Managers
• Created strategic marketing plans across multiple healthcare industry verticals for print and electronic products, digital events, online learning, and third-party seller channels around increased brand recognition
• Synchronized interdepartmental teams on large-scope projects including product launches and expansions

• Worked in partnership with Product Director and Content Team to ensure smooth product development/rollout and continued audience growth
• Coordinated and executed all marketing efforts for online learning, new and backlist books, and electronic products
• Spearheaded efforts with Product & Content team to turn their content strategy into compelling marketing copy and promotional material

• Collaborated with executive, editorial, and marketing stakeholders to plan, budget, and analyze the results of various direct marketing campaigns
• Researched and selected targeted direct mail lists, identify appropriate design templates, and scheduled each mailing
• Analyzed promotion results for 400+ products across 10 product lines and 4 healthcare markets

• Launched and implemented all marketing efforts behind products within a single market
• Provided support for a team of Strategic Marketing Managers with campaigns and promotions across multiple products and healthcare industry verticals