Erin Swartz Email & Phone Number

Nashville, Tn, Us

Nashville, Tn, Us

Eagan, Mn, Us

Brand - Marketing - Project Management - CreativeDuring my tenure at the Minnesota Vikings I led a brand rebuild that resultedin the “Skol” brand. I built the in-house creative agency, True North, whichproduces all advertising and creative work for the team. I was the lead formajor brand marketing initiatives like the redesigned logo and uniforms,establishing a brand vision for a new stadium and practice facility, andcreating the Minnesota Vikings Museum.• Brand & Creative: Lead all brand and creative strategy includingadvertising, copywriting, art direction, media buying, performance marketing and commercialproduction. • Strategic Analysis & Planning: Create marketing strategic plan toadvance Vikings brand mission, market share and expand brand tostrategic growth markets.• Team Building & Collaboration: Lead department that oversees allmajor, cross departmental projects; building collaboration, adherenceto strategic pillars and brand consistency. Servant leader with a focuson building and elevating skillsets.• Business Leadership: Created an in-house marketing agency from theground up, which is now the agency of record for the Vikings, as well ascorporate partners and affiliated companies.• Brand Alignment: Consult with corporate partners to identify crossoverbetween their products and the Minnesota Vikings brand to createmutually beneficial campaigns and brand experiences for customersand fans.• Experiential Marketing: Designed immersive brand experiencelocations, ensuring that the Vikings brand essence was reflected intheir respective homes - U.S. Bank Stadium, Twin Cities OrthopedicsPerformance Center and Minnesota Vikings Museum.

Eagan, Mn, Us

Eagan, Mn, Us

Founded In Minneapolis, Now Wfa!, Us

Working in the agency world gave me the experience of representing andmanaging multiple brands simultaneously. I led a team that oversaw the dayto-day business relations of over 50 accounts.• Traveled with acquisition team to major and emerging markets tocreate new partnerships with clients and media entities.• Managed a team of account executives to execute daily client requestsand deliverables.• Planned, developed and managed budgets for media buys andadvertising production.• Negotiated media buys, production contracts and trade partnershipsto maximize profitability.• Worked on innovation team to create new products and marketingprograms for our agency clients.

Burbank, Ca, Us

The Walt Disney Company used their Radio Disney network of stations as alocal, grassroots branding opportunity. I learned from the best in the businesshow to maintain brand consistency and deliver immersive brand experiences.• Created, advertised and executed dozens of Disney branded eventsthroughout the Minneapolis – St. Paul market, allowing our targetaudience to experience the magic of the Disney brand closer to home.• Worked with advertisers to understand their business objectives andcreated mutually beneficial brand experiences for Radio Disney fans.• Managed and trained an event staff to deliver hundreds of consistenton-brand interactions with the target audience.• Met with local businesses to deliver sales presentations, fostering newcorporate partnerships and increased revenue.• Coordinated and managed the details of annual partner contractsensuring we met our obligations and exceeded expectations for anenduring partnership