- Crafting the brand guide for a national nonprofit to share with its 150+ chapters and 30,000+ members- Writing usage guidelines for branding elements including logo variations, color, typography, and name- Strengthening brand identity and awareness by ensuring consistency across media designed by the national team and documenting style and licensing instructions to guide all future brand decisions

- Conducting comparative assessments to understand areas of growth for Michaels’ new online marketplace - Defining opportunities within the customer experience to guide user journeys and support the product roadmap- Identifying selection trends to determine product and storefront features for platform optimization- Formulating recommendations to increase buyer conversion rates and seller acquisition

- Coordinated program logistics for the organization’s 2 largest annual events including the Southwest Venture Forum and the Dallas 100™ Entrepreneur Awards Gala, recognizing and encouraging entrepreneurial success- Designed presentation material to honor the top 100 fastest-growing privately-held companies in North Texas at the 2022 Dallas 100™ Gala which hosted 720+ attendees- Created the event program, invitations, and additional collateral for the 2023 Dallas 100™ Gala- Edited draft communications for the Assistant Director, such as department e-newsletters and email blasts

- Completed a 15-week consulting project with the world’s largest airline whose goal is to more directly engage corporate customers to create brand affinity that drives preference over market competitors- Collaborated with 4 team members to design pitch deck with final recommendations for client; created actionable solutions, mockups for digital tactics, and crafted an implementation document for a pilot program - Led weekly meetings with 14 departments to gain an understanding of the client service lines and industry to better craft innovative strategies that addressed the client’s goals and created value for the company

- Gained experience working 29 hours per week for eight weeks at The Samaritan Inn homeless shelter in Marketing/Communications Department- Composed advertising campaigns, filmed and edited promotional videos, developed infographics and marketing materials, wrote social media posts, coordinated fundraising and advocacy events- Invited as one of 10 interns out of ~400 total to serve on a student discussion panel for prospective interns, to encourage students to explore and apply for nonprofit positions