Champions Riot’s mission of being "the most player-focused game company in the world" across multiple disciplines, including global direct-to-player Communications, Community Management, Editorial, Events, Influencer Management, and Social Media with the goal of strengthening player relationships and deepening the sense of community around the globe and across all of Riot's IP.Building and leading the first-ever global business unit of roughly 40 employees focused on direct to player engagement and tasked with increasing developer-to-player communications, including team values, yearly objectives, craft strategies, and working agreements in support of all games, entertainment, and esports properties

Social Media Influencer and Content Creator, specializing in live and on-demand family-focused videos, with experience hosting, marketing campaign coordination, and kids' content.

Leads the strategy and implementation of campaigns across the Community, Creator, and Influencer Marketing teams to serve Twitch's creators through innovative opportunities that elevate the Twitch brand, drive awareness, educate users, and provide an industry-leading, global entertainment experience through "Community-First" collaboration with internal teams to ensure product cycles and marketing campaigns accurately service user needs.

Focus on strategy and campaign execution across the Creator Marketing and Community Marketing teams to drive value for Twitch's content creators across the entire creator journey with insight-driven, community facing narratives that highlight the mutual benefits of streaming on Twitch through campaigns that drive positive brand perception and awareness, engagement, and retention for with users.

Focusing with a "Community-First" mentality, serve as the liason between Twitch users and creators and internal teams to ensure product cycles and marketing campaigns accurately service their needs, develop and maintain marketing initiatives to attract, educate, reward, and maintain users, and provide event support and logistics at the highest level for user experience.

Served as an advocate for the growing Twitch community and streamers by bringing their issues forward at product and business planning levels by serving as their voice internally, developed and grew the Twitch community through various social campaigns, assisted in establishing programs to educate and incentivise of users, created unique community programs for each publishers, nonprofits, and community teams, worked with Twitch broadcasters to get feedback, insights, and data to better improve the Twitch experience, provided support for Partners and creators through event campaigns (such as meet and greets, collector card programs, and parties), and formalized the Community Meet-Ups program to continue growing local markets as a grass-roots level.

Beginning with a goal of researching and understanding performance of Minecraft (and other non-esports content), grew minutes-watched and community interaction on Twitch, introduced Partner programs such as mixers, meet and greets, and collectible giveaways, and started formalizing community programming as as avenue to increase streamer growth.