At Aurora Marketing, the Marketing Coordinator drives and delivers all marketing activities. This requires a deep knowledge of our service offering, client base and business development strategy. This is a dual role which supports internal and external marketing including: developing professional marketing plans, establishing new campaigns that drive sales, and building the profile and reputation of the business. Responsibilities include:- Strategy development of comprehensive marketing plans and campaigns- Extensive preparation of marketing and sales tools and collateral- Planning and content creation for digital and social media presence- Extensive writing and editing of copy for internal and external marketing campaigns- Website content creation and management- Blog development and writing, including best practice SEO- Coordination and content creation for communications and newsletters- Monitoring and reporting on the effectiveness of marketing programs- Working closely with graphic design and production coordinators- Tracking customer satisfaction and data analysis.

Freelance writing and editing supporting businesses of all sizes, consisting of: - Writing and editing of blog posts, web copy, newsletters and manuscripts - Content creation for social media - Repurposing copy to maximise value and ensure consistency across platforms - Executing targeted marketing campaigns - Executing tailored branding and positioning strategies.