Erin Alkire Email & Phone Number

Seattle, Wa, Us

Boston, Ma, Us

Copywriter @ Amazon Go

Milwaukee, Wisconsin, Us

Created persuasive, conversion-oriented copy for Wantable, driving customer actions through direct response strategies, A/B-tested paid social ads, CRO-focused landing pages, and data-driven creative iterations while maintaining brand voice across all platforms

Denver, Co, Us

Denver, Co, Us

Crafted copy for B2B audiences at all touch points—web, email, social, print and event experiences—while collaborating with Brand team and stakeholders

Managed and crafted web and social content. Collaborated with photographers, influencers, web designers and leadership teamWins:★ Owned 2022 social calendar, from establishing strategy and tone to writing and designing posts, ultimately creating brand awareness for this food and beverage startup

Seattle, Washington, Us

Owned customer-centric B2B and B2C cross-channel concepts and content for ad campaigns, product launches, customer acquisition and social seriesWins:★ Crafted social content for Zillow Premier Agent, Zillow’s B2B brand, that surpassed engagement rate benchmarks by almost 500% (engagement rate target: 1.98% engagement rate actual: 11.65%, +488%)★ Conceptualized educational and escapism content for social channels, targeting various personas of buyers, giving credibility to the brand as a subject matter expert in every step of the home buying process★ Designed user flow content for a program launch that impacted agents’ relationship with the brand, preventing potential backlash and turnover by communicating the nuanced benefits and the positive impact on their business★ Created templates alongside designer and creative director used by the social team for autonomously posting on-brand content for Facebook, Twitter, Instagram, which greatly improved quality and brand presence★ Simplified the monthly multiple newsletter writing process by creating functional templates, complete with all info and best practices used by writers, allowing them to focus on creativity while meeting business goals★ Initiated an onboarding process, creating how-to documents, enabling new team members to focus on their immediate roles more quickly

Seattle, Wa, Us

Launched two Amazon Home brands from scratch, Rivet and Stone & Beam by crafting brand books, product descriptions, web content and packaging copyWins: ★ Created a template for writing hundreds of product descriptions, streamlining production while meeting productivity and quality goals for brand launch★ Quickly learned guidelines for private label brands and seasonal campaigns to write for Wickedly Prime, Amazon Family, Amazon Echo and holiday gift guides

Salt Lake City, Ut, Us

Crafted concepts and wrote e-commerce copy for web, mobile, push notification and email for high-profile brand campaignsWins: ★ Established weekly proofreading session, allowing writers to group edit and review the site pre-launch, leading to a higher quality of content

Salt Lake City, Ut, Us

Estes Park, Colorado, Us

Bozeman, Mt, Us

Lead and created marketing content, from bi-weekly blogs, press releases, post cards and social content to email marketing, TV and radio scripts and UX contentWins: ★ Wrote the first marketing materials to establish the brand in the payment processing industry, including a TV commercial script that aired nationally

Writes product, social, web, UX and email content for established Etsy sellers, startups and everything in betweenRecent clients: Amazon, Wantable, Unicorn Distillery, Lily & Roe Co., AlwaysPupsWins: ★ Managed Unicorn Distillery's social calendar, from establishing strategy and tone to writing posts, ultimately creating brand awareness★ Wrote new product copy for AlwaysPups' Amazon store, increasing search value and driving traffic