Erin Alvarez Email & Phone Number

Fort Myers, FL, US

Fort Myers, Florida, United States

Atlanta, Georgia, United States

Fort Myers, Florida, United States

• Oversee and manage 20-25 key (agencies’ largest) marketing accounts with multiple services (SEM, SEO, social media, email, print, PR and web)
• Meet regularly with clients to review marketing efforts, understand their business goals and plan for upcoming initiatives
• Review and run reports in Google Ads, Microsoft Ads, Facebook Ads, Google Analytics and call tracking software to spot trends and identify enhancements
• Work closely with the web support team to ensure client websites are functioning properly and are optimized for leads
• Identify upsell opportunities for additional services and/or budget recommendations to increase market share/lead volume
• Brainstorm with the team to identify new ideas, initiatives and recommendations for optimizing the client’s marketing efforts

Fort Myers, Florida Area

• PARR MOTO IS A DIVISION OF THE PARR MEDIA GROUP, INC. DEDICATED TO HARLEY-DAVIDSON® RETAIL MARKETING OPPORTUNITIES AND STRATEGIES.
• Collaborated with and managed team members to develop turn-key marketing assets (digital and in-store) and how-to guidance based on project strategy and objectives
• Worked with internal design team to ensure marketing assets aligned with brand creative guidelines
• Developed quarterly sample marketing plans and tools for retail network to leverage based on their unique needs
• Worked with upper management and client stakeholders to develop and implement monthly communication tools and webinars for retail network from September 2019-April 2020
• Conducted hour-long live webinars to inform retail network on current projects, initiatives and available marketing assets with 200-400 attendees

Estero, FL

• I was hired as a Sales Associate in January 2007 and was promoted three times to my final position as Assistant Manager. My self-motivation, willingness to learn, communication, and leadership skills enabled me to.
• Ensured Sales Associates were properly trained to company standards in order to increase conversion, customer survey scores and increase preferred customers.
• Worked with the mall office to distribute promotional items and participate in various events to create brand awareness and drive traffic.
• Supervised a staff of 5-7 Sales Associates and Floor Supervisors
• Implemented Shrinkage Improvement Plans to decrease shrink from.52% to.12% from June 2012 - January 2013

Estero, FL

• I had the opportunity to intern for Miromar Development Corp’s in-house Marketing Department. I worked closely with Vivian Dawson, Director of Marketing for Miromar, and various individuals within the properties that.
• Created targeted Excel spreadsheets for event mailing lists.
• Obtained Media Kits and information for advertising opportunities.
• Update various sections of websites for each property.
• Worked with Marketing Director on budget forecasting.
• Created a description for future interns on ongoing duties associated with internship.