Erin Mcfarlane Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

Responsible for the leadership, forward strategy, and success of all Tales original programming; providing strategic management over all aspects of content greenlighting, content production, content acquisition, and content publishing; spearheading the launch and scale of a multi-genre, multi-format content library, driving a 600% increase in high-performing programming while providing integral leadership to internal and external writing staff, producers, editors, senior content managers, art directors, freelance creatives, and talent.Launch hundreds of new series across diversified key genres; conceptualizing, spearheading, and scaling new formats of content creation while thoughtfully expediting composition and delivery processes to save thousands of dollars and months of creation time. Lead creation of premises, synopses, treatments, outlines, scripts and show bibles while managing all storyboard sessions and providing fundamental leadership and support to writing staff in order to ensure continued improvement and evolvement across creative personnel and story development. Own and evolve all creative content strategy in partnership with key business development initiatives, organizational goals, external story trends, and data-driven narrative forecasting to continually optimize all present and future programming, while widely expanding viewer base.Expand story development and creative production staff through effective recruitment and acquisition of bestselling authors, award-winning creators, top game designers, and acclaimed scriptwriters from Netflix, Paramount, A24, and Rough House Pictures while simultaneously solidifying lucrative partnerships with industry leaders and organizations including publishers, imprints, literary agencies, studios, and high-value production companies.

Los Angeles, California, United States

Responsible for the management and success of Zazzle’s independent creator community of 950,000; providing strategic leadership to global creatives, brand marketers, developers, senior content managers, production planners, writers, merchandisers, and moderators, evolving the marketplace to seamlessly scale, monetizing key performance indicators, and launching thoughtful programs, projects, and creative content types across multiple channels and platforms in order to solidify year over year growth.Own all communications and communication strategy for the designer community; managing a growing team of content strategists and developing effective roadmaps of content to meet the evolving needs of a global marketplace.Evolve creative content acquisition and the sourcing, solicitation, and onboarding of writers, artists, and creators for the purpose of original programming and content development, spotlighting new creative talent and solidifying scalable strategy. Build integral partnerships with the creative community; providing mentorship and creative guidance through artistic production, meeting regularly as new work is conceptualized, and providing integral support, developmental direction, and evaluation at every stage.

Austin, Texas, United States

Responsible for the growth, reach, and success of the Southwest regions; effectively scaling teams at all levels while providing intentional and inclusive global leadership to hundreds; strategically mapping communications, marketing strategies, and project management initiatives to effectively meet evolving business and content needs.Lead senior managers; providing fundamental support, empathetic leadership, and personalized growth and development goals to facilitate continuous evolvement and allow each individual authentic, sustainable, and scalable improvement, while simultaneously creating an environment founded in feedback, inclusion, and belonging.Pioneer the conception, direction, and execution of formidable brand campaigns; providing training to thousands and delivering in-demand creative concepts to consumers worldwide while exceeding core KPIs.Spearhead evolved processes, hiring pipelines, and management approaches in order to build and scale global and regional teams – successfully recruiting high-achieving leadership and growing headcount by over 40%.

Austin, Texas, United States

Austin, Texas, United States

Responsible for all programming, production, and content creation for the RxWiki, RxWikiTV, dailyRx, dailyRx News, and Digital Pharmacist brands; solely responsible for creative development, talent management, writer mentorship, external communications, and brand management functionality while spearheading further development of reach and viewer strategy.Sources, develops, and oversees all creative pitches, scripts, editorial, and multimedia content for upcoming programming, working in close partnership with producers, directors, internal and external writers, agents, production companies, and Emmy-winning talent, taking all projects from concept to greenlight.Responsible for integral leadership of all in-house creative teams, providing consistent mentorship and evaluation across the editorial, production, art, and operations divisions, while simultaneously cultivating positive relations with the creative community.

Austin, Texas, United States

Responsible for the conceptualization and launch of a video production division for the purpose of implementing a multimedia news product to nationwide viewership, currently syndicated through thousands of affiliate properties internationally.Recruit, hire, and manage all creative staff; effectively leading directors, writers, producers, and talent, while coordinating daily with researchers and executives to propel daily production and programming goals.Spearhead outreach and marketing strategies for organic audience growth and market infiltration, actively scaling reach over 300%.