Erin Mcfarlane

Erin Mcfarlane Email and Phone Number

Head of Content @ Interactive Films
Los Angeles, CA, US
Erin Mcfarlane's Location
Los Angeles Metropolitan Area, United States
Erin Mcfarlane's Contact Details

Erin Mcfarlane personal email

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About Erin Mcfarlane

Accomplished and transformative media and global communications leader specializing in multidimensional programming, innovative narrative management, cross-functional content strategy, and the building, scaling, and leadership of large production teams. Strong background in analyzing data to make key creative, brand, planning, and business decisions. Adept in the conceptualization, production, and launch of creative multimedia programming, multimedia content acquisition, newsroom leadership, data-driven publishing across all formats, and elevating content through in-depth market analysis, hands-on project guidance, and fundamental partnerships with the media, industry leaders, shareholders, and cross-functional teams. Proven success in leading multi-million dollar creative teams and initiatives, spearheading content strategies that drive engagement, and expert advocation and positive development of writers, producers, editors, and award-winning talent.- History of leading high-performing global creative development, studio production, and content-driven teams, including the direct inclusive management of directors, producers, writers, bestselling authors, photographers, videographers, senior content managers, art directors, freelance creatives, and Emmy-winning talent. - Production and entertainment consulting background centered on digital publishing, creative programming, and content project management (Food Network, PBS, Clear Fork Publishing). - Led Tales through a 600% increase in high-converting programming created, launching hundreds of new titles and successfully doubling user retention, increasing organizational revenue, and solidifying product market reach within new and existing demographics. - Pioneered the launch and scale of dailyRx, dailyRxNews, and RxWikiTV – digital news publishing brands actively syndicated through thousands of affiliate networks nationwide, grounded in multimedia programming and experiencing over 300% YoY growth.- Led Zazzle’s creative community of 950,000 – pioneering multifaceted brand marketing and product strategies; providing strategic vision and intentional leadership, launching programming, projects, and initiatives that have rapidly increased bookings, reach, and retention.

Erin Mcfarlane's Current Company Details
Interactive Films

Interactive Films

View
Head of Content
Los Angeles, CA, US
Employees:
4
Erin Mcfarlane Work Experience Details
  • Interactive Films
    Head Of Content
    Interactive Films
    Los Angeles, Ca, Us
  • Interactive Films
    Content Director
    Interactive Films Aug 2024 - Present
    Los Angeles, California, United States
  • Tales
    Head Of Content
    Tales Aug 2021 - Dec 2023
    Los Angeles, California, United States
    Responsible for the leadership, forward strategy, and success of all Tales original programming; providing strategic management over all aspects of content greenlighting, content production, content acquisition, and content publishing; spearheading the launch and scale of a multi-genre, multi-format content library, driving a 600% increase in high-performing programming while providing integral leadership to internal and external writing staff, producers, editors, senior content managers, art directors, freelance creatives, and talent.Launch hundreds of new series across diversified key genres; conceptualizing, spearheading, and scaling new formats of content creation while thoughtfully expediting composition and delivery processes to save thousands of dollars and months of creation time. Lead creation of premises, synopses, treatments, outlines, scripts and show bibles while managing all storyboard sessions and providing fundamental leadership and support to writing staff in order to ensure continued improvement and evolvement across creative personnel and story development. Own and evolve all creative content strategy in partnership with key business development initiatives, organizational goals, external story trends, and data-driven narrative forecasting to continually optimize all present and future programming, while widely expanding viewer base.Expand story development and creative production staff through effective recruitment and acquisition of bestselling authors, award-winning creators, top game designers, and acclaimed scriptwriters from Netflix, Paramount, A24, and Rough House Pictures while simultaneously solidifying lucrative partnerships with industry leaders and organizations including publishers, imprints, literary agencies, studios, and high-value production companies.
  • Zazzle
    Senior Manager, Designer Operations & Strategy
    Zazzle Oct 2020 - Aug 2021
    Los Angeles, California, United States
    Responsible for the management and success of Zazzle’s independent creator community of 950,000; providing strategic leadership to global creatives, brand marketers, developers, senior content managers, production planners, writers, merchandisers, and moderators, evolving the marketplace to seamlessly scale, monetizing key performance indicators, and launching thoughtful programs, projects, and creative content types across multiple channels and platforms in order to solidify year over year growth.Own all communications and communication strategy for the designer community; managing a growing team of content strategists and developing effective roadmaps of content to meet the evolving needs of a global marketplace.Evolve creative content acquisition and the sourcing, solicitation, and onboarding of writers, artists, and creators for the purpose of original programming and content development, spotlighting new creative talent and solidifying scalable strategy. Build integral partnerships with the creative community; providing mentorship and creative guidance through artistic production, meeting regularly as new work is conceptualized, and providing integral support, developmental direction, and evaluation at every stage.
  • Stitch Fix
    Regional Supervisor
    Stitch Fix Mar 2018 - Oct 2020
    Austin, Texas, United States
    Responsible for the growth, reach, and success of the Southwest regions; effectively scaling teams at all levels while providing intentional and inclusive global leadership to hundreds; strategically mapping communications, marketing strategies, and project management initiatives to effectively meet evolving business and content needs.Lead senior managers; providing fundamental support, empathetic leadership, and personalized growth and development goals to facilitate continuous evolvement and allow each individual authentic, sustainable, and scalable improvement, while simultaneously creating an environment founded in feedback, inclusion, and belonging.Pioneer the conception, direction, and execution of formidable brand campaigns; providing training to thousands and delivering in-demand creative concepts to consumers worldwide while exceeding core KPIs.Spearhead evolved processes, hiring pipelines, and management approaches in order to build and scale global and regional teams – successfully recruiting high-achieving leadership and growing headcount by over 40%.
  • Stitch Fix
    Team Manager
    Stitch Fix Feb 2016 - Mar 2018
    Austin, Texas, United States
  • Digital Pharmacist Inc.
    Director Of Production & Development
    Digital Pharmacist Inc. Feb 2015 - Feb 2016
    Austin, Texas, United States
    Responsible for all programming, production, and content creation for the RxWiki, RxWikiTV, dailyRx, dailyRx News, and Digital Pharmacist brands; solely responsible for creative development, talent management, writer mentorship, external communications, and brand management functionality while spearheading further development of reach and viewer strategy.Sources, develops, and oversees all creative pitches, scripts, editorial, and multimedia content for upcoming programming, working in close partnership with producers, directors, internal and external writers, agents, production companies, and Emmy-winning talent, taking all projects from concept to greenlight.Responsible for integral leadership of all in-house creative teams, providing consistent mentorship and evaluation across the editorial, production, art, and operations divisions, while simultaneously cultivating positive relations with the creative community.
  • Rxwiki
    Creative Producer & On-Air Reporter
    Rxwiki Jun 2012 - Feb 2015
    Austin, Texas, United States
    Responsible for the conceptualization and launch of a video production division for the purpose of implementing a multimedia news product to nationwide viewership, currently syndicated through thousands of affiliate properties internationally.Recruit, hire, and manage all creative staff; effectively leading directors, writers, producers, and talent, while coordinating daily with researchers and executives to propel daily production and programming goals.Spearhead outreach and marketing strategies for organic audience growth and market infiltration, actively scaling reach over 300%.

Erin Mcfarlane Skills

Community Outreach Web Content Creative Writing Video Production News Writing Media Production Adobe Creative Suite Social Media Marketing Department Management Event Planning Communication Production Managment On Camera Reporting Social Networking Microsoft Office Social Media On Air Experience Production Coordination Health Journalism Powerpoint Public Speaking Microsoft Excel Customer Service Facebook Editing Drupal Leadership

Erin Mcfarlane Education Details

Frequently Asked Questions about Erin Mcfarlane

What company does Erin Mcfarlane work for?

Erin Mcfarlane works for Interactive Films

What is Erin Mcfarlane's role at the current company?

Erin Mcfarlane's current role is Head of Content.

What is Erin Mcfarlane's email address?

Erin Mcfarlane's email address is er****@****zle.com

What schools did Erin Mcfarlane attend?

Erin Mcfarlane attended Roosevelt University.

What skills is Erin Mcfarlane known for?

Erin Mcfarlane has skills like Community Outreach, Web Content, Creative Writing, Video Production, News Writing, Media Production, Adobe Creative Suite, Social Media Marketing, Department Management, Event Planning, Communication, Production Managment.

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