Erin Mcfarlane Email & Phone Number

Accomplished and transformative media and global communications leader specializing in multidimensional programming, innovative narrative management, cross-functional content strategy, and the building, scaling, and leadership of large production teams. Strong background in analyzing data to make key creative, brand, planning, and business decisions. Adept in the conceptualization, production, and launch of creative multimedia programming, multimedia content acquisition, newsroom leadership, data-driven publishing across all formats, and elevating content through in-depth market analysis, hands-on project guidance, and fundamental partnerships with the media, industry leaders, shareholders, and cross-functional teams. Proven success in leading multi-million dollar creative teams and initiatives, spearheading content strategies that drive engagement, and expert advocation and positive development of writers, producers, editors, and award-winning talent.- History of leading high-performing global creative development, studio production, and content-driven teams, including the direct inclusive management of directors, producers, writers, bestselling authors, photographers, videographers, senior content managers, art directors, freelance creatives, and Emmy-winning talent. - Production and entertainment consulting background centered on digital publishing, creative programming, and content project management (Food Network, PBS, Clear Fork Publishing). - Led Tales through a 600% increase in high-converting programming created, launching hundreds of new titles and successfully doubling user retention, increasing organizational revenue, and solidifying product market reach within new and existing demographics. - Pioneered the launch and scale of dailyRx, dailyRxNews, and RxWikiTV – digital news publishing brands actively syndicated through thousands of affiliate networks nationwide, grounded in multimedia programming and experiencing over 300% YoY growth.- Led Zazzle’s creative community of 950,000 – pioneering multifaceted brand marketing and product strategies; providing strategic vision and intentional leadership, launching programming, projects, and initiatives that have rapidly increased bookings, reach, and retention.

Listed skills include Community Outreach, Web Content, Creative Writing, Video Production, and 23 others.

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  Roosevelt University

  Broadcast Journalism