Erin Anderson Email & Phone Number

New York, Ny, Us

London, London, Gb

London, London, Gb

Managed consumer insights and strategy projects totaling $900k in bookings: owned client relationships and oversaw successful project execution, resulting in 40% of clients returning within 1 yearLed qualitative research projects: managed research teams, moderated consumer interviews, analyzed findings, produced deliverables, and facilitated client discussionsMentored junior team members, including one direct report, in business strategy, research methods, analysis skills, and client relationship managementBrought in $600k in new business by designing strategic research methodologies and developing engaging proposals and pitches

Insights and strategy consultant helping clients understand their customers, optimize their brand, uncover market opportunities, and validate innovation concepts.Designed and executed mixed-method research (primary/secondary, quant/qual) to answer strategy and execution questions for stakeholders on marketing, brand management, innovation, and consulting teams.Brand work examples:Conducted consumer insights research on behalf of companies without internal research resources and expertise.- Luxury food brand strategy: Developed research-backed recommendations for customer experience, product assortment, and business model for a startup in the confectionary space.Methods: focus groups, video diaries, consumer surveys- Functional nutrition innovation research: Operated as lead consumer insights resource for portfolio of nutritional supplement brands. Optimized and validated new brand and product directions (e.g. flavors, formats, ingredients, claims) and evaluated market potential, consumer target, and incrementality of new concepts.Methods: consumer surveys, advanced analytics, competitor researchAgency work examples:Enabled consultancies to add value for their clients, operating as an extension of their team to provide expertise outside their core competencies and/or extra bandwidth on client projects.- Digital agency research: Designed consumer research project to enable digital strategy agency to deliver new kinds of insight to their client and validate recommendations with their client’s customers. Worked in the background to advise on project structure, execute the research, and create client deliverables.Methods: consumer interviews, consumer surveys- Strategy consultancy market research: Worked with a consulting agency on elements of a long-term client project, taking on discrete components of research, synthesis, and deliverable work to alleviate bandwidth constraints on their team.Methods: market/trend analysis, competitor research

New York, Ny, Us

Shaped fund strategy: built investment thesis to identify growth opportunities around emerging consumer trends and growing categories, constructed frameworks to guide investment decisions, generated category-specific strategies for entering four key spaces, identified investment targets.Developed and validated consumer-led product propositions using primary qual and quant research: created research plan and methodology, led focus groups, developed surveys, generated product ideas, assessed commercial potential of concepts.Aligned senior stakeholders around fund strategy, investment recommendations, and product direction; developed investment cases and memos, securing $6mm in funding for ventures.

New York, Ny, Us

Analyzed implications of health & wellness trends and the COVID-19 pandemic on global beverage markets and consumer behavior. Presented findings to senior leadership.Identified growth opportunities and investment targets in priority markets.Supported venture teams in creating research plans and methodologies for validating new product ideas.

Led strategy engagements to uncover multi-billion dollar business opportunities for Fortune 500 consumer goods companies. Developed strategic recommendations based on original research.Scoped, oversaw, and conducted research with consumers and subject matter experts. Analyzed market dynamics of proposed opportunity areas through competitor research and market sizing.Facilitated client working sessions and presented to C-suite leaders.Developed expertise in trends across multiple consumer goods categories, analyzing startup and enterprise activity, consumer behavior, and relevant technological and regulatory developments.

Analyzed quantitative and qualitative survey data, identifying themes and focus areas to strengthen organizational culture. Created PowerPoint deliverables and presented findings to C-level leaders. Facilitated discussions with leadership teams to surface further insights and align on focus areas.Provided implementation support, project management, technical assistance, and best practices to executives and HR leaders at over 120 companies. Created and owned project plans for complex implementations at enterprise organizations.Provided insight into customer needs and behavior to inform business strategy, product roadmap, and resourcing decisions.Worked with product team and software engineers to identify and resolve customer pain points and refine features.Onboarded and trained five new employees.

First hire at startup company. Worked closely with President on all aspects of launching a new health sector product, including supply chain, finances, FDA regulation, sales, and marketing.- Developed core concept and provided extensive creative insight shaping flagship marketing campaign of 2013, which included creation of a microsite with dynamic maps and graphics based on real-time social media data and national survey results. Campaign garnered 200,000 site visits and 3 million interactions. Users spent an average of 4 minutes on the site, and national product sales doubled during the program.- Developed company's strategic communications, including press materials, website copy, ad copy, and social media posts. Collaborated with President and marketing/PR consultants to develop distinctive brand voice and positioning, pitch angles, and marketing strategies. Analyzed results of ongoing and past marketing initiatives using Google Analytics, Facebook Analytics, and Excel.- Researched competitive landscape and market trends to inform growth strategy and content for investor materials.- Designed and implemented inventory tracking and bookkeeping systems; oversaw supply chain, enabling product to grow from direct-to-consumer online sales to serving national chain retailers.