Erin Azar Email & Phone Number

Crawfordsville, Indiana, Us

St. Louis, Missouri, Us

Leading CX platforms and digital transformation technologies at Belden. Defining the transformation roadmap, outlining supporting programs, and evangelizing the vision. Managing a talented team to deliver on the digital vision for Belden.

Vienna, Austria, At

Leading key product lines at Emarsys, responsible for P&L, product vision, product roadmap, and subject matter expertise in mobile technology. Keynote speaker at key conferences including: eTail East, Women in Retail and Emarsys Revolution. Managing development teams and defining requirements to drive efficient dev sprints and lead UX discovery. Working closely with customers to capture industry needs, adoption of product capabilities and drive MVP to GA product releases. Global role leading internationally dispersed team, supporting clients worldwide, and building a strong voice for mobile capabilities in Emarsys.

Vienna, Austria, At

Manage and support mobile product line and business operations including; product leadership in roadmap and dev scrums, vendor and partner relationships, product marketing, product roadmap, mobile product launch, product business and technical direction and requirements, product pricing, positioning. Direct mobile product go-to-market planning and deliverables.

New York, Ny, Us

RAPP /EVOKE (Omnicom Group agency) Dubai, UAE · 2015 – 2015 Integrated digital agency of Omnicom GroupAccount DirectorClients included: SAP, Porsche, Air Miles, and HiltonLeading multiple accounts with varied marketing deliverables, projects ranged from marketing strategy, mobile and web content planning and creation, mobile app design, CRM programs, email marketing, awareness campaign design, press ads and development of physical collateral. Position demanded strategic as well as hands-on deliverable management. • Led Porsche’s CRM program, developing strong client/agency relationship. Led RFP for new printer/production company and managed migration to selected partner without disruption to Porsche’s very active and high quality CRM program. • Grew Air Miles account from project-based account to retainer account, tripling the annual revenue. Worked closely with RAPP Managing Director to identify and successfully secure new opportunities to grow revenue and expand core services to client. • Helped secure large SAP campaign through extremely creative and practical campaign concepts and persistent client pursuit. Worked alongside talented and strong agency team to collaboratively achieve success. • Managed diverse team of Account Managers and Account Executives. Nurtured a cohesive, supportive and positive team environment.

Dubai, Ae

Leading technology initiatives across several businesses. Very resourceful and diversified role using experience in IT project management, product leadership, agile development guidance, and all facets of digital marketing. Focus on customer interactive experience with brands including apps, CRM system integration, and digital marketing platforms. Position required IT project management, tech innovation and marketing expertise. Identifying and leading programs that bring our brands competitive advantages including CRM, digital experience, social media leadership, influencer marketing, email campaigns, digital campaigns, websites, banner ads, SEO, online partners. • Creating email marketing program, selected platform, led implementation, and guided best practices for marketing and contact data management. Built successful and predictable revenue from intelligent, targeted email marketing. • Leading selection and business requirements and use case definition of CRM platform.• Developing first digital marketing program at company. Negotiating all media relationships and annual digital media buys with average discounts of 40%.• Creating partnerships with key online booking sites and exclusive Concierge services. Creating promotions and programs that drove increased bookings and gaining coverage across 8 major websites and apps, driving daily bookings, increasing venues visibility and SEO rankings.• Developing first digital marketing program at company. Negotiating all media relationships and annual digital media buys with average discounts of 40%.

Performing strategic consulting activities that include designing marketing strategies for company services and new product lines, creating business plans, developing end-to-end marketing plans, communications plans, and touch-points strategy. Guiding marketing execution and rollout initiatives including developing partnerships, consulting on market opportunities and appropriate brand positioning, service offerings, and pricing. Leading the development of 3 websites and all traditional marketing collateral design. Spearheading account management and client servicing activities for key clients. Developing new business through writing RFPs and partnering with targeted business leaders and networking at senior management and C-levels. Identifying growth opportunities and aggressively connecting to potential clients on behalf of customers.

Leading marketing initiatives across clients including digital innovations, ecommerce, and enterprise corporate websites. Business development for key accounts. Liaising with senior level clients to support and achieve their regional brand goals. Identifying and managing relationships with strategic partners for production of digital assets, including setting Service Level Agreements, rates negotiations, project delivery, and issues escalation and resolution. Managing marketing projects, including managing resource and milestone deliverables, briefing creative design, and final delivery. Identifying new opportunities through building strong and supportive client relationships.• Pitched and won major multinational client accounts in an extremely competitive market. Won pitches by using truly unique, creative, and modern approaches to marketing their brands.• Managed the design and development of the Virgin Megastore (Middle East & Africa) website and website launch initiatives. • Conducted and presented in-depth market research and customer analysis to guide the development of new brand identities across 2 key accounts, leading to the client abandonment of misguided initiatives by retained advertising agencies.

Technical platforms and capabilities included leading rollout of global website CMS with Arabic, English, and French for Nokia. Leading Nokia's CRM, marketing automation platform and mobile messaging platform implementation and program enablement, including integrations with PIM and messaging middleware. Key accounts included Nokia, Visa, Canon. Promoted from CRM Director to Digital Marketing Director within 1 year.Responsible for growing the department from 5 full time employees to 22 full time employees + 2 partner support firms, while increasing our revenue by 600%. Revamping project management processes and team organization to create more efficient resource usage and tighter scope control and re-negotiating all client contracts to achieve better returns and through scope control. Managing all CRM and digital marketing initiatives for clients across Middle East and Africa region including CRM programs, mobile marketing platforms, website management and new website development, PIM, website management, website traffic and usage analytics, internal digital training collateral, newsletters, dynamic presentation and multimedia props. Managing Nokia’s Middle East & Africa website (all content in English, Arabic, and French). • Led the development and deployment of major Nokia CRM platform and program, which was used as the model market to guide rollout across subsequent Nokia global markets. • Led the development and deployment of email marketing system.• Directed all digital and mobile marketing campaigns, including an award winning campaign for mobile app in the Middle East and highest user engagement online campaigns cited as Nokia highest standards campaign.• Initiating the development of localization guidelines to streamline the design of Nokia’s website and banner campaign collateral allowing for shorter deployment and considerably less rework and cost for end-markets.

Herndon, Virginia, Us

Liaising with subject matter experts at client companies (Rolls Royce, Boeing, Raytheon, Lockheed Martin, BAE) to guide the gathering and understanding of system requirements. Prioritizing requirements with product managers in an effort to meet all clients’ competing requirements on releases. Defining system features and system enhancements to ensure products are reacting to evolving market needs. Systems included SAP Ariba, Salesforce and custom built security platforms.• Rolling out a formal system specification process and IBM’s Requisite Pro software for system requirement recording and management and launching formal internal requirements documentation format, process and standards.

Us

Promoted from Lead Developer to Product Development Manager within 1 year.Leading managerial, logistical, and technical efforts for the Associant web software line. Managing the software development team, including contributing to their employee evaluations, motivating team to meet aggressive deadlines, reviewing code, fielding development questions, and guiding the developer's critical problem solving skills. Working with management to review market opportunities and product growth opportunities. Managing program development team. Coordinating sales, producers, and clients product expectations, while ensuring the product remains suited for the target market. Working closely with clients to understand product uses and positioning and design product marketing plans. Managing projects in accordance with Software Development Lifecycle standards. Working with development team to define new product features and product functionality decisions.

Masters, (It) Systems Analysis

Mba, Focus In Marketing

Bachelor’S Degree