Erin Balsa work email
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Hi! 👋 I'm Erin. First and foremost, I'm a mom to my three amazing kids. When I'm not changing diapers and stepping on Legos, I'm helping sales-led B2B SaaS startups create bold content that emphasizes the essence of who they are as a brand. I also write a daily email called Boldface where I share ideas, examples, templates and practical advice to help B2B marketers create more impactful content.Over the years, I've had the opportunity to write for many well-known brands like Hubspot, G2, Drift, Intuit, and monday.com. And I've been trusted to create narrative-led content strategies for B2B SaaS startups that sell complex, enterprise-ready tech, including The Predictive Index, Showpad, Intellum, People.ai, and Uniphore.Also, I've been a marketing advisor to Navattic for almost two years now, helping the team with launches, messaging, live events, virtual events, survey design, and more.👀 See how I work with clients: https://hausofbold.com/💻 Check out my self-paced courses: https://erinbalsa1.gumroad.com/👄 Get my free daily email: https://hausofbold.com/newsletter/What I've achieved in the past 13 years:→ I helped The Predictive Index increase high-intent hand raiser leads by 102%.→ I helped Intellum increase pipeline with two original research reports and supporting content.→ I helped Navattic acquire paying customers via content creation (emails, LinkedIn, and live events).As a creator:→ Created a research report course with 220 students (rated 4.9/5 stars)→ Started and hosted a global top 10% podcast: The Notorious Thought Leader→ Partnered with 10+ B2B SaaS brands (like Zapier, Riverside, and Marketer Hire) to create sponsored content, resulting in website traffic, demo requests, and product signups. "An ace up my sleeve! Erin is adept at architecting a playground of content for your self-serve buying teams to navigate and helping you build an empowered content team. I highly endorse her!"- Rowan Noronha, Former VP of Product Marketing at Showpad"Erin connects the dots. She takes action. She builds repeatable processes. There's no other content marketer I'd rather work with."- Robyn Hazelton, Former VP of Marketing at Intellum
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FounderHaus Of BoldBoston, Ma, Us -
Marketing AdvisorNavattic Jan 2023 - PresentNew York, Ny, Us -
Content Marketing ConsultantHaus Of Bold Jan 2022 - PresentBoston, UsI build and help execute narrative-led content strategies for sales-led B2B SaaS startups that sell complex solutions to large buying teams.Clients include monday.com, Showpad, Intellum, Uniphore, SurveyCTO, People.ai, Accord, and GoodTime.io.Learn more and read client testimonials at: hausofbold.com
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Marketing DirectorThe Predictive Index Jan 2021 - Jan 2022Westwood, Ma, UsThe Predictive Index is an Inc. 5000 B2B SaaS startup in the HR tech/human capital management space. I led the Content Studio and managed a 12-person team made up of editorial, graphic design, media production, and digital learning professionals. In 2021, PI added 2,400+ new clients and 500 new PI partners—with content playing a central role in acquisition, onboarding, activation, and retention. We also increased our high-intent hand raiser leads by 102% in 2021. -
Head Of Content MarketingThe Predictive Index Mar 2019 - Jan 2021Westwood, Ma, UsI grew the content team from 1 to 8 full-time employees and built an iterative, flexible content strategy that helped us hit our aggressive marketing goals month over month. Our creative content campaigns drove millions in revenue during this time period. One research report, The 2020 Remote Work Report, helped us close 114 opportunities and $680k.
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Content Marketing ManagerThe Predictive Index Aug 2018 - Mar 2019Westwood, Ma, UsAs a content team of one, I was responsible for building and maintaining a content calendar, building initial processes, assigning work to freelancers, editing copy, and writing copy. I also worked with the executive team to write the 50-page Ultimate Guide to Talent Optimization and talent optimization market map. We used these assets to launch a new discipline (talent optimization), and rebrand our product (talent optimization platform), helping us grow from seed to Series A ($50M).
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Editor, Writer & Content StrategistErin Balsa Content Marketing Oct 2012 - Dec 2021Now doing business as Haus of Bold. Visit www.hausofbold.com for details. -
Managing Editor, Content MarketingBrafton Inc. Feb 2017 - Aug 2018Boston, Ma, UsBrafton is the largest content marketing agency in the United States.I was promoted to lead the Boston editorial department, overseeing all content managers, editors, and writers. In addition to managing writer resources (to the 30-minute unit), I sourced and screened talent, trained all new employees on content marketing best practices, and traveled to meet with clients. I also wrote for the Brafton blog and edited copy to build our authority as trusted a content marketing partner. -
Section Editor, Content MarketingBrafton Inc. Apr 2015 - Jan 2017Boston, Ma, UsI managed a team of 15 full-time content marketing writers. In addition to coaching my team and assigning work, I edited copy for 100+ clients including SMBs, early-stage startups, and Fortune 500s.
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Assistant EditorProvidence Media Nov 2011 - Oct 2012Pawtucket, Rhode Island, UsProvidence Media publishes four monthly lifestyle magazines. I edited four print magazines per month, which entailed: - Community-based listening to understand trending topics- Planning issues and coming up with good stories to tell- Managing the editorial calendar- Assigning work to freelance writers- Writing cover lines, headlines, and articles- Editing copy (I did all first round edits)- Proofing copy -
Educational Team LiaisonCollaborative For Educational Services Sep 2009 - Oct 2011Northampton, Ma, UsI led IEP meetings for incarcerated students ages 18-22 and advocated for out-of-district students in DYS and DMH placements. In summer, I taught at DYS facilities. -
Co-FounderGirls Of Gold Mar 2009 - Jun 2011I co-founded a scrap gold buying business. We purchased broken, unwanted gold jewelry at gold buying parties and re-sold it to a smelter. -
Case ManagerKennedy-Donovan Center Feb 2007 - Feb 2009Foxboro, Ma, UsI supervised individual home share placements. -
Assistant ManagerJustice Resource Institute Jan 2005 - Jan 2007Needham, Ma, UsI managed direct care workers at Meadowridge Academy, a residential school for students with behavioral difficulties and complex trauma histories. -
ManagerRandstad Usa Aug 2004 - Nov 2004Atlanta, Ga, UsI managed signature gatherers in Hillsboro County and Pinellas County during the 2004 election. -
Long Term Substitute TeacherProvidence Public Schools Jan 2003 - Jun 2004Providence, Ri, UsI taught all grade levels and all subjects (yes, even gym) at schools across the city of Providence.
Erin Balsa Skills
Erin Balsa Education Details
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Bryant UniversityMarketing -
University Of Massachusetts DartmouthEnglish & Education
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Nottingham Trent UniversityStudy Abroad
Frequently Asked Questions about Erin Balsa
What company does Erin Balsa work for?
Erin Balsa works for Haus Of Bold
What is Erin Balsa's role at the current company?
Erin Balsa's current role is Founder.
What is Erin Balsa's email address?
Erin Balsa's email address is eb****@****dex.com
What is Erin Balsa's direct phone number?
Erin Balsa's direct phone number is +140178*****
What schools did Erin Balsa attend?
Erin Balsa attended Bryant University, University Of Massachusetts Dartmouth, Nottingham Trent University.
What are some of Erin Balsa's interests?
Erin Balsa has interest in Children.
What skills is Erin Balsa known for?
Erin Balsa has skills like Editing, Blogging, Press Releases, Writing, Copy Editing, Social Media, Content Marketing, Team Management, Employee Training, Content Strategy, Journalism, Search Engine Optimization.
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