- Manages day-to-day website edits, layouts, redirects, CMS training and backend access. - Optimizes pages for consistency, accessibility, SEO and page speed. - Analyze web content to create sitemaps and process flows for the website and app.- Co-led the planning, implementation, and execution of the MICA app, ensuring tailored experiences for all target audiences.-Utilizing observations, research, and analytics to ground all work in user-centered recommendations and validate them through testing.-Facilitating workshops to launch, refine or evaluate products and services-Analyzing existing web content and understanding future goals/needs to create sitemaps and better process flows for the app and website.-Collaborating with stakeholders to understand the overall MICA student experience, leveraging data and insights.-Working with vendors to design and personalize app templates and write interface copy to enhance digital and physical experiences.-Creating useful in-app experiences for key events, including Art Walk, Art Market, Orientation, MICA Weekend, Open House, and National Portfolio Day.-Establishing plans to create or eliminate dashboards for various audiences, including prospective students, parents, alumni, transfer students, staff, faculty, Open Studies/YPS students, and visitors.-Building pre-orientation onboarding strategy for freshmen and transfer students.-Using metrics and research to inform and validate work, moderate message boards and communications within the app, and troubleshoot issues as they arise.-Working with external video vendor to produce videos to compliment communications, marketing and admission efforts -Overseeing social media management, developing social media strategies, content calendars, and engagement metrics while identifying new opportunities for amplification and advertising.

• Writing, scheduling, and optimizing daily content across MICA's Facebook, Instagram, Twitter, LinkedIn, YouTube and Snapchat accounts• Working with stakeholders, synthesizing the college’s brand goals, objectives, and digital priorities into a comprehensive digital marketing strategic roadmap • Creating detailed reports setting and measuring social media KPIs and coaching to improve performance•Creating engaging original and user generated content that is a memorable brand story, driving brand awareness and engagement• Hosting social media users group meetings• Training faculty, staff and students on social media best practices • Conducting generative user research to make digital products more effective and less cumbersome • Addressing user pain points by conducting focus groups, surveys, usability testing and other UX methods• Creating and updating social strategy, editorial calendar, guidelines and best practice documents• Monitoring and responding to social media questions and comments (social listening and engagement)• Planning and implementing social media ads on Facebook and Instagram• Updating and monitoring MICA's presence on Google Maps• Collaborating with stakeholders in various departments to ensure program visibility• Updating and evaluating web copy and performing keyword research, ranking, indexed pages, and back links for optimal search engine optimization • Perform ongoing keyword discovery, expansion, optimization, meta-tag creation and link development to execute on-page strategies that support a consistent content theme.• Tracking social media and website metrics using Google Analytics and translating those analytics into actionable insights• Manage planning and production of digital marketing products for undergraduate, graduate and open studies including video, advertising campaigns and placements including ideation, launch, monitoring, and analysis• Working with video firm to create video strategy and coordinate filming

•Develop, organize and manage external and internal SOE websites•Generate interest and convey messages through persuasive multi-media content•Designing web interface updates using HTML and CSS•Stay current with industry trends and integrates new technologies into the website•Manage the SOE Facebook, Twitter, Instagram and Google + pages•Update and keep track of website analytics•Training staff and faculty on social media best practices•Update, moderate and coordinate contributors for SOETalk.com, The SOE blog

• Creating blog posts on makeup and other lifestyle topics• Filming, editing and posting videos on Youtube• Working with PR professionals on campaigns• Featured in Elle, Essence, Today, WPIX and more

• Created engaging content for Nat Geo WILD and various show pages• Monitored all content, answering fan questions • Encouraged tune-in and conversation among readers• Created in-depth monthly reports calculating progress using analytics sites• Coordinated and managed live tweets with show talent• Updated blogs using Wordpress• Managed social media campaigns • Increased Nat Geo WILD Twitter followers by 44%• Increased Nat Geo WILD Facebook followers by 41%

• Customized and added campaign specific landing pages on Franchisee websites• Worked closely with Marketing Services Representative to assist Franchisees with local SEO efforts• Created and optimized online directory listings for Centers• Assisted in updating and replacing all images on national website and all Center websites.• Created industry blog posts• Updated Twitter, Facebook, Google + and Pinterest accounts

Creating monthly columns to share with women how to look their best, create tip sheets with information from bloggers.

• Measured social media metrics• Researched fan engagement• Sent prizes to contest winners• Monitored and posted on Facebook pages• Compiled Foursquare lists and guides • Worked daily with Twitter, Facebook, Pinterest, Instagram and other major social networks

• Blogger outreach• Created events and promotions around the brand• Monitored and updated the brand's Facebook, Twitter, Youtube, Tumblr and blog• Created a monthly newsletter and necessary e-blasts• Created press releases and product info sheets • Answered customer service emails as needed• SEO keyword generation and placement throughout website

Working closely with membership, marketing and finance departments, Updatewebsite and database, market research, other general clerical duties.