Through a full-service CRM agency, I partner with B2C and B2B clients across a variety of industries to identify and implement cross-channel strategic quick wins that focus on the full marketing funnel. Companies that I've collaborated with on growth and retention initiatives include: Nutrafol, Burrow, Maisonette, Cloak, Fast Growing Trees, Shibumi, ABC Carpet & Home, A&E.

Collaborating with B2C, B2B, and D2C clients across multiple industries to create multi-channel acquisition and retention strategies that convert. Services offered: Lifecycle marketing strategy; audits and recommendations for current marketing programs; copywriting and execution across email, SMS, and push.Companies that I've helped with acquisition and retention initiatives include: Seesaw Learning, Cue Health, Simplist

As part of a small growth marketing team, I oversaw the strategy and execution of all email campaigns, including lifecycle marketing, nurture journeys, daily newsletters, events, and product promotions.

At Stride, I lead a team in the planning and execution of lead nurture, activation, and retention email campaigns for one of the leading online public school providers in the US.

As marketing hire #1 at Quimbee, I built a program from the ground up that used data to drive platform adoption, increase LTV, and improve customer retention. Through lifecycle programs crafted to nurture long-term usage, I increased annual-plan upgrades by 45%, and more than doubled re-activations by lapsed customers.

Oversaw all email communications for the top B2B email creative platform in the industry. I was hands-on with all parts of the email process, including strategy, copywriting, testing, and post-send analysis—and I did it all under the intense scrutiny of the world’s top email marketing professionals, aka Litmus’ customers. To oversimplify, I created and sent emails about email to other email professionals (say that 10 times, fast).

As a part-time sales associate, I regularly created engaging customer experiences in both standard and outlet retail stores. - Educated customers about Crate & Barrel’s housewares and furniture options to guide them toward making an informed purchase- Helped customers with purchases, exchanges, and returns- Assisted customers with setting up and purchasing from gift registries.- Kept assigned sections well stocked and changed out product and signage as needed

• Managed B2B and B2C email programs for Vistaprint’s Digital brands, including Webs, a DIY website builder, and Pagemodo, which offers social media marketing tools. Leveraged multiple databases for a variety of email programs, including real-time messages, lifecycle campaigns, and one-off promotional emails. • Acted as main point of contact for email vendor relationships. Oversaw data integration, troubleshooted issues within ESP, and explored new opportunities to leverage tools in order to maximize growth for our email programs.• Implemented continuous email testing to learn what is most effective for email campaigns in increasing opens, clicks and conversions. Testing resulted in a 15% increase in email conversions, and a 17% increase in average order value.• Owned sale process from start to finish, including strategizing discounts, segmentation, campaign length and frequency. Collaborate with content manager and designer on creative assets. • Oversaw Retention Marketing Coordinator’s daily duties and assist them in meeting career objectives and goals through planning and evaluation.• Directeded migrations to 2 email service providers. Gathered requirements for migration, acted as point of contact for all internal and vendor questions, and worked with developers to create hierarchy for work needed.

• Managed daily B2B and B2C email programs for leisure travel marketing company, using the email service provider Silverpop. Performed segmentation and A/B testing, administered final approval testing, analyzed reporting, and developed future testing plans based on that reporting. • Performed A/B testing for B2C campaigns to improve open and click rates. Testing included: subject line; call to action; blast time of day; "From" field; link wording and placement; and using links to video pages. Overall, tests led to a 23% increase in opens and double the click rate.• Executed emails from start to finish, including gathering requirements from stakeholders across different departments, creating HTML templates, overseeing edits and final approval from stakeholders, blasting, and final reporting.• Created HTML landing pages integrated with video for individual B2C email blasts: worked with creative team to create graphics; uploaded and tested videos using Brightcove publishing tool; and performed testing to ensure personalization and links perform correctly prior to publishing.• Served as subject matter expert for internal and external customers on all things email marketing, including deliverability, content, and spam.• Restructured email calendar to maximize email performance by simplifying the scheduling process and creating a hierarchy for email requests.

• Created and implemented content strategy for HipHoods.com, a blog focused on real estate news and issues in Charlotte, NC. • Researched and wrote about upcoming events and real estate issues in the Charlotte area using WordPress; site averages more than 3,000 visitors and 9,000 pageviews a month • Increased SEO through content keywords, crosslinking, metatags; monitor site traffic using Google Analytics• Designed and implemented a site redesign in March 2007.

• As project point of contact, interacted with clients online and in-person to ascertain requirements for and execute projects for online, including creating Web sites and databases.• Worked closely with team members on various projects to ensure that deadlines and all project requirements are met; act as liaison between clients and project workers.• Performed maintenance on EPA’s websites to ensure peak usability and Section 508 compliance.• Coded new pages in HTML and XHTML Strict, using CSS style sheets and Dreamweaver templates.• Created Section 508-compliant PDFs for EPA public sites and intranet.

• Conceived, wrote, and edited all content for Vacation.com’s sites, including AgentNet.com, a members-only extranet, and EZguider, an online travel agency booking tool. • Collaborated with various departments to define, implement and manage efficient procedures and workflows for the web content life cycle, including creation, approval, legal clearance, revision and removal.• Monitored site traffic using WebTrends and Google Analytics and made recommendations based on results.

• Wrote, edited and produced targeted HTML emails under aggressive deadlines, such as monthly newsletters, event promotions and Webcasts.• Managed content update initiatives by liaising with subject experts, setting up deliverable schedules and editing provided content to make it Web consumable.• Worked closely with Web Development team, Public Relations team, and other departmental content owners on targeted website and email promotions.• Worked with international counterparts to ensure all Web sites are within corporate standards. Ensured that all external Web content was accurate, up-to-date, and consistent across 18 worldwide sites.• Worked closely with Web Graphics Designer on page layout, content organization, special features, etc.• Monitored site traffic using Google Analytics.• Managed WebMaster account: responded to and resolved user account issues, plus prioritized, responded to, and executed website update requests.

• Designed promotions and special sections to drive traffic for bizjournals.com’s network of sites (bizwomen.com, bizspace.com, scenedaily.com).• Built multiple pages under deadline using HTML and CSS.• Performed maintenance on existing pages to ensure peak usability.• Interacted with product managers and technical staff to see projects through from beginning to end.