Erin Richards Email & Phone Number

Houston, Texas, United States

Outdoor Media Alliance is part of Outdoor Media Group of Companies, the largest Out-of-Home (OOH) media buying agency network in North America. We specialize in planning and buying location-based media for advertisers across all business categories and consumer targets.•Provide overall account leadership and manage day-to-day activities for account service and place-based media buying for clients including Restaurant Brands International (RBI – Burger King, Popeyes & Tim Horton’s), PepsiCo, and McDonalds• Responsible for the overall direction, coordination, and evaluation of account personnel, including hiring and training, distributing, planning, assigning, and directing workload•Manage OMG profitability by assessing necessary personnel levels, income, and expense levels relative on accounts• Educate OMG personnel and clients about new media, industry trends, relevant opportunities,market conditions as well as any other pertinent information•Assess media performance to determine the extent to which original objectives are accomplished and measurable results are delivered•Maintain budgets and submit projections of client activity • Develop and maintain vendor relationships at the highest management levels, as well as locally

Houston, Texas

The Houston Super Bowl Host Committee was the centralized planning entity for the 2017 Super Bowl local activities and the liaison for the NFL with the City of Houston, Harris County and the local community. • Directed major projects in concert with outside activation, advertising, marketing, and public relations agencies• Ensured marketing messages and media obligations worked in synergy with overall efforts of theorganization and followed brand guidelines of both the Host Committee and the NFL• Managed all Host Committee and NFL required media including video, audio, newspaper, digital, and OOH• Managed branded collateral including signage, promotional, and printed materials• Managed traditional and non-traditional marketing efforts around diverse community initiatives (milestone announcements such as 100and 51 days out, Touchdown Tour, Houston LIVE, and Super Bowl LIVE)• Partnered with the greater Houston business community, city and county leaders, media partners, and sponsors to create excitement and engagement• Created and managed the program to recruit over 500 local Houston talent to audition forHouston LIVE and acted as the direct point of contact between the production company, the Host Committee, and talent• Directed local artist activations for The Helmet Wall and live art activations at Touchdown Tour events (worked with Mario E. Figueroa, Jr (GONZO247), Sebastian Mrd Boileau, and Jesse Green (Dense83)

Houston, Texas Area

Clients: Archaeology Institute of America Houston Society | Blue Sky Marketing | Bullpen Marketing | Creative Management Services | Genesys Works Houston | HCC Insurance Holdings, Inc. | Metallic Building Company | Oil Services & Trading, Inc. | Pennebaker | Saurage Marketing Research | Shable & Associates | Sunbelt Steel | T&W Builders• Defined strategic brand direction and communicated to senior leadership team powerful advertising and public relations programs• Conducted in-depth competitive market research to identify trends, new market, and product expansion opportunities• Created, implemented, and maintained Saurage Research Inc. vision, strategy, and programs forsocial media in alignment with the company’s business objectives• Responsible for content development (curating and writing) and distribution of segment specific corporate newsletters in the areas of B2B, Brand Strategy, Energy, and Healthcare• Developed and executed outreach plans, including key distribution channels with an emphasis on direct mail• Programmed online market research surveys, coded responses, analysed data, and prepared presentations• Developed an 8-page printed corporate newsletter involving interviewing subjects, writing content, and designing layout• Developed media plans and negotiated $300K - $1MM media buys for clients in the technology and manufacturing industries achieving 20%+ off rate card and coming in 12% - 17% under budget• Developed corporate style guide for an international company with 27 subsidiaries to define stylistic preferences• Developed the value proposition and marketing strategy for a national non-profit corporation to launch and promote a pilot program in concert with the Michael and Susan Dell Foundation