Erin Richards Email & Phone Number

Houston, Texas, United States

• Outdoor Media Alliance is part of Outdoor Media Group of Companies, the largest Out-of-Home (OOH) media buying agency network in North America. We specialize in planning and buying location-based media for advertisers.
• Provide overall account leadership and manage day-to-day activities for account service and place-based media buying for clients including Restaurant Brands International (RBI – Burger King, Popeyes & Tim Horton’s).
• Responsible for the overall direction, coordination, and evaluation of account personnel, including hiring and training, distributing, planning, assigning, and directing workload
• Manage OMG profitability by assessing necessary personnel levels, income, and expense levels relative on accounts
• Educate OMG personnel and clients about new media, industry trends, relevant opportunities,market conditions as well as any other pertinent information
• Assess media performance to determine the extent to which original objectives are accomplished and measurable results are delivered

Houston, Texas

• The Houston Super Bowl Host Committee was the centralized planning entity for the 2017 Super Bowl local activities and the liaison for the NFL with the City of Houston, Harris County and the local community.
• Directed major projects in concert with outside activation, advertising, marketing, and public relations agencies
• Ensured marketing messages and media obligations worked in synergy with overall efforts of theorganization and followed brand guidelines of both the Host Committee and the NFL
• Managed all Host Committee and NFL required media including video, audio, newspaper, digital, and OOH
• Managed branded collateral including signage, promotional, and printed materials
• Managed traditional and non-traditional marketing efforts around diverse community initiatives (milestone announcements such as 100and 51 days out, Touchdown Tour, Houston LIVE, and Super Bowl LIVE)

Houston, Texas Area

• Clients: Archaeology Institute of America Houston Society | Blue Sky Marketing | Bullpen Marketing | Creative Management Services | Genesys Works Houston | HCC Insurance Holdings, Inc. | Metallic Building Company | Oil.
• Defined strategic brand direction and communicated to senior leadership team powerful advertising and public relations programs
• Conducted in-depth competitive market research to identify trends, new market, and product expansion opportunities
• Created, implemented, and maintained Saurage Research Inc. vision, strategy, and programs forsocial media in alignment with the company’s business objectives
• Responsible for content development (curating and writing) and distribution of segment specific corporate newsletters in the areas of B2B, Brand Strategy, Energy, and Healthcare
• Developed and executed outreach plans, including key distribution channels with an emphasis on direct mail