Responsible for strategizing network solutions for new and existing clients and managing provider network expansion in western region of the U.S. through collaboration with regional and national sales team.

Executive management team member for state’s largest free-standing psychiatric hospital system encompassing 175 inpatient beds and outpatient services at two facilities. Responsible for strategic business and marketing planning and implementation and market positioning. Serve as brand champion, communication guru and customer service leader. Craft and manage all marketing initiatives.*Created and led organizational rebranding and overhaul of all communication venues. Developed sustainable reporting structures to track business development activity, ROI and enhance target marketing initiatives. Launched and managed customer service program, which was subsequently implemented nationwide. *Orchestrated reputation revamp at one hospital and built census at start-up sister facility. Increased census over 40% resulting in 90-95% occupancy and over $30M in booked revenue by spawning innovative centralized assessment and referral call center, increasing market awareness and visibility and driving additional business lines.*Landed coveted exclusive behavioral health business partnership with medical/surgical hospital system offering best payer mix in the state. Integral member of implementation team helping create unique business model to improve payer mix and drive increased revenue.*Developed and marketed innovative telemedicine psychiatric services delivery mode for medical/surgical entities enabling control of psychiatric patient traffic from primary referral sources.

Marketing, communications and public relations consultant for public and privately held companies specializing in medical healthcare and high-tech industries. Served as communications counselor to clients and provided strategic planning, development and execution of product/service pre-launch, launch and post-launch. Implemented a broad spectrum of communication efforts, including: *Strategic counseling and planning *Branding efforts*Marketing research*Consumer education campaigns*Creation of marketing/sales collateral pieces*Direct mail/email*Video scripting and production*Event planning and trade show coordination and deployment*Professional and employee relations*Media planning and execution (traditional and social mediums)*Media relations*Media monitoring and issues analysis*Media training*Video/radio news scripting and production*Copywriting/editing

Executive management team member responsible for creating, planning and directing company’s marketing and communication initiatives including web site, advertising, public relations, direct mail, print collateral, interactive mediums and online magazine.

International service provider of medical billing and coding, call center service bureau, accounting, medical/legal transcription, CAD, data processing/typesetting and software development with marketing operations in U.S. and fulfillment operations in India and Pakistan. Resided in India for two years.

Implemented and managed Physician and Service Referral Call Center for 440-bed medical center, with emphasis on enhanced community awareness/image, improving payer mix and creation of centralized information center focused on sales/marketing. Assisted with marketing and advertising campaigns including conducting presentations for gaining staff and doctor support.