Erin Brackenridge Email & Phone Number

Buffalo/Niagara, New York Area

With 20+ years in professional program design, executive healthcare and financial roles Erin brings senior-level oversight to operations across 6 LLCs as Vice President for White Sea Holdings. Trained in Agile and Waterfall Project Management through the Project Management Institute (PMI) and Medaille College, Erin specializes in problem solving during difficult times: through acquisitions, expansion, launch, or at the start-up level. With significant career experience in relationship management, service line development, risk management and program oversight, Erin provides a unique perspective of large corporation and small start-up experience to navigate a variety of successful client solutions.Erin currently served as Vice President for White Sea Holdings and oversees business operations for a variety of companies. Erin specializes in meticulous change management and solving tough problems through managed strategy. Collaborating with teams, outreach partners and external network operators to develop and meet milestones, Erin constructs strategies that work to achieve business goals.

Buffalo, New York

• Responsible for the acquisition and retention of Buffalo’s largest physician-led clinical research network • Business development and relationship management for network acquisition, internal and external partners• Start up operations across various business lines, with responsibility for reporting analytics• Marketing and creative oversight• Development of new business service lines including program development and specs

Buffalo, New York

• Campaign development, fulfillment and measurement• Contact center strategy including referral generation, inbound / outbound, HealthGrades, patient care, transport, insurance checks, CRM• Directly responsible for a team of 21 clinical, supervisory and operational associates• Develops risk identification and disease state management tactics supporting health care legislation and ACO designation• Fosters new business via enhanced physician referral channels, and physician relations• Manages staff to implement clinical health-improvement measures across Western New York • Increases access to target services through health screenings, programs, and classes • Identifies opportunities within service lines and creates marketing programs to meet needs• Drives business via acquisition and cross-sell patient marketing techniques• Utilizes social media, direct mail, email, web, print and PR promotional tactics• Supports physicians through onboarding, including specialist-to-primary CME events, and physician-to-community engagements• Creates pathways to reach the chronically underserved and remove barriers to health equity

Stowe, Vt And Jacksonville, Fl

• CRM initiatives; including retention, attrition, lifecycle, onboarding, cross-sell and loyalty • Specialization in promotional e-mail, direct-mail initiatives, and web-marketing tactics• Developed database marketing proficiency to measure targeted, segmented and effective outreach• Created strong marketing plans around opportunities to meet business objectives• Maintained marketing historical records, calendars, schedules, portfolios and results analysis• Created, tracked and evaluated customer metrics through campaign analysis

South Burlington, Vt

Managed donor development, marketing and production activity including copy writing and graphic design. Created and implemented communications strategies for development activities, and company-wide media and public relations. Responsibilities included coordination and board relations for the board of directors, management of donor database (all entries and queries), analysis of data for monthly presentations. Researched, wrote & submitted grants and related grant reports, also cultivated other fundraising channels within the community. Planned, managed and coordinated special community events, and managed a staff of 5 FTE.

Revised, created and distributed external consumer-facing collateral materials to build and develop brand recognition. Created presentations for use at a national conference (2005 HIMSS - Dallas Texas). Managed two corporate events for the IDX GroupCast department.

Created and managed collateral marketing materials for bank-wide internal and external use, including RFP responses, sales calling kits, product brochures and pitchbooks. Supervised revisions and redirection of brand within collateral throughout 2 bank acquisitions. Cut costs + increased uniform look and feel of collateral by implementing a delivery system allowing product, commercial, retail, operations, and relationship management groups to electronically access product brochures, and print on standard brand-compliant stock. Interfaced with lending, product management, and creative teams to develop and meet strategic marketing goals. Directed community projects and sponsorships, regularly managing budgets $800,000+. Completed the commercial track of a competitive 23-week management development program, receiving accredited training in negotiation, sales, accounting, financial products, credit (RMA) and marketing (Huthwaite SPIN marketing program).

Pmi Project Management Professional Program, Project Management

Cum Laude

Master Of Business Administration (Mba), Business, 4.0 Gpa Currently

Business, Management, Marketing, And Related Support Services