Erin C. Email & Phone Number

Oakland, CA, US

San Francisco Bay Area, US

Westlake, Texas, US

• Led strategic initiatives at Charles Schwab, focusing on the enhancement of the Advisor Services website and streamlining processes across technology platforms.
• Spearheaded a comprehensive redesign of the Advisor Services website, overseeing the project lifecycle from conception to execution. Resulted in the successful delivery of a modernized, user-friendly platform, driving.
• Managed a complex Content Management System migration of over 300 public-facing website pages to Drupal. Ensured a smooth transition while upholding website integrity and functionality.
• Developed and implemented an Operational Risk Framework for Advisor Services Marketing, introducing standardized processes to enhance risk management and ensure compliance with regulatory standards using Workfront.
• Championed the strategic implementation and widespread adoption of Workfront across Advisor Services Marketing. Led efforts to optimize workflows, refine features, and standardize data fields, collaborating closely.

Pleasanton, California, US

• Collaborated with a diverse cross-functional team comprising writers, designers, web producers, and developers to curate and uphold engaging webpage experiences on workday.com.
• Oversaw the successful management and rollout of a sophisticated lead-generation value-estimator tool in collaboration with a team of developers and marketing optimization specialists.
• Played a pivotal role in executing and maintaining a meticulously targeted digital-led program, leveraging customer journey mapping and data analytics to achieve precision targeting across various digital channels.
• Initiated and executed targeted campaigns to elevate Brand and Product visibility on specific landing pages, ensuring a cohesive and seamless experience for customers throughout the Workday ecosystem.

Chicago, Illinois, US

• Led and optimized social media marketing campaigns, strategically driving brand awareness and boosting engagement across multiple social channels.
• Pioneered the implementation of the bank's inaugural Social Selling Program for sales representatives, resulting in the generation of qualified leads and securing multimillion-dollar new client acquisitions within the.
• Successfully negotiated and onboarded third-party vendors for content management and compliance monitoring, including Spredfast, Radian6, Hearsay Social, and Adobe Social. This initiative led to substantial cost.

Neuilly Sur Seine, Ile De France, FR

Oversaw marketing campaign requests and implemented updates on sephora.com to promote products, ensuring alignment with brand guidelines and marketing objectives.

San Francisco, California, US

Orchestrated enterprise-wide marketing initiatives aimed at enhancing customer engagement and driving conversions across digital and email channels.

San Francisco, California, US

Collaborated on marketing initiatives to promote lines-of-credit to small businesses. Assisted in planning, executing, and analyzing the effectiveness of direct mail campaigns and local field marketing events to drive engagement and conversions.