Erin Case Email & Phone Number

Chandler, Arizona, US

Chandler, Arizona, US

Chandler, Arizona, US

San Francisco, California, US

Small business co-owner and Marketing Director for an adventure travel and meet-up organization. Marquee event is our annual Havasupai Falls (Grand Canyon) hiking & camping trip for 300+ attendees, w/meals and activities included. Additional events include a Telluride ski trip, Spring Training events and local meet-ups. - Own strategy & execution for all.

Chandler, AZ, US

• Acquisition marketing for new Infusionsoft Certified Partners.
• Own TOFU marketing including profile development, targeting, and lead gen through advertising and outbound marketing. Manage MOFU email nurtures, content and marketing campaigns.
• Own strategy for website and other digital assets.
• Develop co-marketing partnerships with Influencers for product awareness and Customer growth.

Chandler, AZ, US

• Strategic lead in developing campaigns to increase engagement, and acquire new customers and subscribers across digital channels: Website, Social Media, Search Marketing, Paid Advertising, Email Marketing, Marketing.
• Guide Acquisition Marketing channel managers to ensure marketing initiatives align with consumer insights and delivers on Demand Marketing KPI’s.
• Manage acquisition collaboration efforts with Product, PR, Content, and Conversion Marketing teams.
• Manage the day-to-day activities of all content partnerships for distribution among Acquisition channels.
• Optimization of marketing channels through copy & design, utilizing best practices for conversion and referrals.
• Develop resources and processes to organize marketing assets, and ensure consistency of use and alignment among Acquisition channels. Efforts have been praised and adopted by the larger Demand Generation department.

Chandler, AZ, US

• Developed campaigns and content to acquire new customers and subscribers across all digital channels. Owned marketing strategy, project briefs, messaging and analysis, and ensured channel owners were prepped for launch.
• Built and managed a content distribution and social media plan, and managed team of social media experts.

Phoenix, AZ, US

• Developed and executed digital strategy for B2C social media, email marketing, website, content marketing and search marketing (SEO and PPC) campaigns.
• Developed content strategy and editorial calendars for content marketing campaigns.
• Studied consumer data and engagement behaviors for the purpose of developing highly relevant and engaging content. Leverage key findings to improve and evolve campaigns.
• Wrote, sourced, published and managed creation of content for content marketing campaigns (Pepsi, Disney, Nomadic).
• Established agency’s formal Prizing Strategy process, resulting in a new revenue-generating service offering.
• Managed & analyzed performance metrics across all digital channels.

Huntington Beach, California, US

• Leveraged social platforms, content development, referral & brand advocate campaigns, promotions and social advertising to to extend the reach of clients’ TV and Digital campaigns.
• Developed social media advertising & sponsorship campaigns with media advertisers/major cable networks.
• Established the value of social engagements as a measure of Social Media ROI
• Identified the impact and influence that social media plays on other marketing channels (TV & Search).
• Provided social media strategy services for Angie’s List and Care.com. Consult on other Ocean Media clients, including FreeCreditScore.com, Overstock.com, Ancestry.com and other new business opportunities.
• Constructed the business plan for developing a social media department and introducing social media as a service offering.

Huntington Beach, California, US

• Led team in developing television and digital media strategies, tracking and analyzing media and creative performance, and providing strategic insights and direction to clients.
• Leveraged digital background to help clients improve and track conversion of TV-attributable traffic on their site.
• Directed accounts for Lending Tree, Viking River Cruises and SkinIt.

Tempe, AZ, US

Developed a business expansion strategy that involved creation and development of a West Coast office. Relocated to LA in January 2008 to open and manage the office of Terralever Los Angeles. Responsible for Online Marketing Strategy Development & Execution amongst various marketing channels, including Social Media, Website & Application Development.

Phoenix, AZ, US

Manage AMA Phoenix chapter e-newsletter by curating and producing email newsletter content, building email and managing monthly distribution. Also assisted in event marketing and coordination, including AMA Phoenix Spectrum Awards, monthly luncheons and speaking events.

Phoenix, Arizona, US

• Online Marketing Specialist focused on lead generation, search marketing and other traditional and digital marketing strategies.
• Accountable for all online lead generation, which produced 72% of all customer leads.
• Increased online lead generation by developing, analyzing and optimizing online marketing campaigns.
• Owned and managed all SEO/SEM efforts, resulting in a 60% increase in Page 1 organic presence.
• Developed email marketing campaigns, including light HTML development.
• Drove all public relations efforts, including company recognition for multiple local and national awards.