Erin Case

Erin Case Email and Phone Number

Passionate about connecting small businesses with the people & tools to help them succeed. Sr Director of Strategic Partnerships, Sponsorships, and Event Sales @ Keap
Erin Case's Location
Laguna Niguel, California, United States, United States
Erin Case's Contact Details
About Erin Case

Marketing and Sales leader with 20 years agency and in-house experience driving engagement, leads and sales for small businesses up to Fortune 100. I've managed or set the strategy for nearly every type of marketing channel, but my passion lies with helping small businesses clarify their message, generate leads and sales, and get repeat business. Have a small business? I'd love to help you. My favorite ways to help: refining your product or service message to create clarity and drive users to take action, and then put that messaging to work via collateral creation, business automation (sales, marketing, operations, workflows), email marketing, Influencers, event marketing, and a dialed-in sales pitch.

Erin Case's Current Company Details
Keap

Keap

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Passionate about connecting small businesses with the people & tools to help them succeed. Sr Director of Strategic Partnerships, Sponsorships, and Event Sales
Erin Case Work Experience Details
  • Keap
    Sr. Director, Strategic Partnerships
    Keap May 2024 - Present
    Chandler, Arizona, Us
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  • Keap
    Director, Influencer And Franchise Partnerships
    Keap Apr 2022 - May 2024
    Chandler, Arizona, Us
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  • Keap
    Sr Manager, Partner Marketing And Acquisition
    Keap May 2021 - Apr 2022
    Chandler, Arizona, Us
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  • Zenefits
    Sr Manager, Partner Marketing
    Zenefits Oct 2018 - May 2021
    San Francisco, California, Us
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  • Dot Dot Dot, Llc - Travel Adventure & Meet-Up Events
    Small Business Co-Owner, Marketing Manager
    Dot Dot Dot, Llc - Travel Adventure & Meet-Up Events Jan 2013 - Dec 2018
    Small business co-owner and Marketing Director for an adventure travel and meet-up organization. Marquee event is our annual Havasupai Falls (Grand Canyon) hiking & camping trip for 300+ attendees, w/meals and activities included. Additional events include a Telluride ski trip, Spring Training events and local meet-ups. - Own strategy & execution for all marketing (email, automation, social media, content, ecommerce, search marketing, website, offline and partnerships). - Manage CRM, email distribution, marketing automation and ecommerce platform (Infusionsoft). - Develop partnerships with like-minded organizations for mutual benefit - Own direct communication channels with participants, general customer service
  • Infusionsoft
    Sr Partner Marketing Manager
    Infusionsoft Sep 2016 - Oct 2018
    Chandler, Az, Us
    • Acquisition marketing for new Infusionsoft Certified Partners. • Own TOFU marketing including profile development, targeting, and lead gen through advertising and outbound marketing. Manage MOFU email nurtures, content and marketing campaigns. • Own strategy for website and other digital assets. • Develop co-marketing partnerships with Influencers for product awareness and Customer growth.
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  • Infusionsoft
    Sr Manager, Omnichannel Strategy
    Infusionsoft May 2015 - Aug 2016
    Chandler, Az, Us
    • Strategic lead in developing campaigns to increase engagement, and acquire new customers and subscribers across digital channels: Website, Social Media, Search Marketing, Paid Advertising, Email Marketing, Marketing Automation, and Affiliate Marketing. Develop acquisition marketing strategy, project briefs, messaging and analysis. Utilize Marketo and Marketing Automation to design campaign flow.• Guide Acquisition Marketing channel managers to ensure marketing initiatives align with consumer insights and delivers on Demand Marketing KPI’s.• Manage acquisition collaboration efforts with Product, PR, Content, and Conversion Marketing teams. • Manage the day-to-day activities of all content partnerships for distribution among Acquisition channels. • Optimization of marketing channels through copy & design, utilizing best practices for conversion and referrals. • Develop resources and processes to organize marketing assets, and ensure consistency of use and alignment among Acquisition channels. Efforts have been praised and adopted by the larger Demand Generation department. • Omnichannel campaign & promotional performance reporting.
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  • Infusionsoft
    Sr Manager, Digital Distribution
    Infusionsoft May 2015 - Dec 2015
    Chandler, Az, Us
    • Developed campaigns and content to acquire new customers and subscribers across all digital channels. Owned marketing strategy, project briefs, messaging and analysis, and ensured channel owners were prepped for launch. • Built and managed a content distribution and social media plan, and managed team of social media experts.
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  • Nomadic Agency
    Digital Strategy Director
    Nomadic Agency Sep 2012 - May 2015
    Phoenix, Az, Us
    • Developed and executed digital strategy for B2C social media, email marketing, website, content marketing and search marketing (SEO and PPC) campaigns. • Developed content strategy and editorial calendars for content marketing campaigns.• Studied consumer data and engagement behaviors for the purpose of developing highly relevant and engaging content. Leverage key findings to improve and evolve campaigns. • Wrote, sourced, published and managed creation of content for content marketing campaigns (Pepsi, Disney, Nomadic).• Established agency’s formal Prizing Strategy process, resulting in a new revenue-generating service offering.• Managed & analyzed performance metrics across all digital channels. • Researched and identified trends & opportunities for clients in areas of social, digital and online technologies.• Digital Strategy Director on campaigns and projects for PepsiCo, Disney, Ubisoft/Rocksmith, Frito-Lay North America brands, PK Grills and Remington Power Tools.
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  • Ocean Media
    Director Of Social Media
    Ocean Media May 2011 - Aug 2012
    Huntington Beach, California, Us
    • Leveraged social platforms, content development, referral & brand advocate campaigns, promotions and social advertising to to extend the reach of clients’ TV and Digital campaigns.• Developed social media advertising & sponsorship campaigns with media advertisers/major cable networks. • Established the value of social engagements as a measure of Social Media ROI• Identified the impact and influence that social media plays on other marketing channels (TV & Search).• Provided social media strategy services for Angie’s List and Care.com. Consult on other Ocean Media clients, including FreeCreditScore.com, Overstock.com, Ancestry.com and other new business opportunities. • Constructed the business plan for developing a social media department and introducing social media as a service offering.
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  • Ocean Media
    Account Director
    Ocean Media May 2011 - Aug 2012
    Huntington Beach, California, Us
    • Led team in developing television and digital media strategies, tracking and analyzing media and creative performance, and providing strategic insights and direction to clients. • Leveraged digital background to help clients improve and track conversion of TV-attributable traffic on their site.• Directed accounts for Lending Tree, Viking River Cruises and SkinIt.
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  • Terralever
    Account Manager
    Terralever May 2006 - May 2011
    Tempe, Az, Us
    Developed a business expansion strategy that involved creation and development of a West Coast office. Relocated to LA in January 2008 to open and manage the office of Terralever Los Angeles. Responsible for Online Marketing Strategy Development & Execution amongst various marketing channels, including Social Media, Website & Application Development, Online Advertising, Casual Gaming, Email Marketing, and Search Engine Marketing. Also responsible for business development and in-account growth. Account lead and client liaison for several of Terralever's top accounts, including Red Bull, DC Shoes and eHarmony. Additional client projects include Facebook, Microsoft, Apple, Adobe, Nike, JC Penney and Sweet Leaf Tea.Managed and developed Terralever’s relationship as a Facebook Preferred Developer Consultant and Microsoft Developer Partner. For multiple years, responsible for agency marketing efforts, including award submissions, agency participation in networking & industry events, writing press releases and coordinating speaking engagements (which included bringing a Facebook Developer Garage to Tempe).
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  • Ama Phoenix Chapter
    Board Member
    Ama Phoenix Chapter Dec 2003 - Jul 2006
    Phoenix, Az, Us
    Manage AMA Phoenix chapter e-newsletter by curating and producing email newsletter content, building email and managing monthly distribution. Also assisted in event marketing and coordination, including AMA Phoenix Spectrum Awards, monthly luncheons and speaking events.
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  • Cea
    Sr. Marketing Specialist
    Cea Jun 2003 - May 2006
    Phoenix, Arizona, Us
    Online Marketing Specialist focused on lead generation, search marketing and other traditional and digital marketing strategies.• Accountable for all online lead generation, which produced 72% of all customer leads.• Increased online lead generation by developing, analyzing and optimizing online marketing campaigns.• Owned and managed all SEO/SEM efforts, resulting in a 60% increase in Page 1 organic presence. • Developed email marketing campaigns, including light HTML development.• Drove all public relations efforts, including company recognition for multiple local and national awards.
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Erin Case Skills

Social Media Digital Strategy Social Media Marketing Digital Marketing Online Marketing Content Strategy Digital Media Media Planning Facebook Email Marketing Marketing Strategy Seo Strategy Lead Generation Integrated Marketing Mobile Marketing Advertising Content Marketing Media Buying Interactive Marketing Sem Web Marketing Creative Direction Web Analytics Social Networking Content Development Google Analytics Search Engine Marketing

Erin Case Education Details

  • Arizona State University
    Arizona State University
    Minor In Communication

Frequently Asked Questions about Erin Case

What company does Erin Case work for?

Erin Case works for Keap

What is Erin Case's role at the current company?

Erin Case's current role is Passionate about connecting small businesses with the people & tools to help them succeed. Sr Director of Strategic Partnerships, Sponsorships, and Event Sales.

What is Erin Case's email address?

Erin Case's email address is er****@****oft.com

What is Erin Case's direct phone number?

Erin Case's direct phone number is +194950*****

What schools did Erin Case attend?

Erin Case attended Arizona State University.

What skills is Erin Case known for?

Erin Case has skills like Social Media, Digital Strategy, Social Media Marketing, Digital Marketing, Online Marketing, Content Strategy, Digital Media, Media Planning, Facebook, Email Marketing, Marketing Strategy, Seo.

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