Erin Silvia

Erin Silvia Email and Phone Number

Marketing Leadership | Ecommerce & DTC Expertise | Budget Optimization | Performance Marketing | Growth Marketing | Customer Acquisition | Paid Media @ Naked Wines
Erin Silvia's Location
Denver, Colorado, United States, United States
Erin Silvia's Contact Details
About Erin Silvia

I am a digital marketing professional with deep experience in ecommerce, demand generation and performance marketing, plus a strong background in consumer psychology and behavior. I'm well-versed in the optimization of marketing spend, from budget planning and forecasting to ROI and profit-driven budget management. I thrive in roles where I can turn data into actionable insights and tackle complex business problems. More about me:-I'm a problem-solver, not a box-checker. I like to ask "why" and get to the root of the problem - that's where solutions happen. -I'm data-driven and strive to make decisions based on research, analysis and a little bit of old-fashioned intuition.-I'm a creative and analytical thinker and use both mindsets to tackle business problems.-I'm customer-oriented and focus on enhancing the consumer experience across all touchpoints. -I frequently take on new roles and responsibilities because of my capacity to learn and my innate curiosity.

Erin Silvia's Current Company Details
Naked Wines

Naked Wines

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Marketing Leadership | Ecommerce & DTC Expertise | Budget Optimization | Performance Marketing | Growth Marketing | Customer Acquisition | Paid Media
Erin Silvia Work Experience Details
  • Naked Wines
    Vp Of Growth
    Naked Wines Oct 2024 - Present
    Norwich, England, Gb
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  • Caddis
    Director Of Marketing, Customer Acquisition
    Caddis Nov 2020 - Sep 2024
    Salt Lake City, Utah, Us
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  • Ebags
    Director Of Marketing
    Ebags Jan 2019 - Sep 2020
    Greenwood Village, Co, Us
    Responsible for acquisition & paid marketing strategy. Optimized allocation of 8-figure annual budget to drive profitable ROI & achieve 9-figure sales plan. Manage three person team with ownership of paid social, display, retargeting, SEO, SEM, affiliate & business development. Executive level communication, presentations & reporting.
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  • Ebags
    Senior Marketing Manager
    Ebags May 2018 - Jan 2019
    Greenwood Village, Co, Us
    Responsible for paid social, display, retargeting & SEO performance with 7-figure annual budget, plus partner testing & diversification. Led go-to-market strategy for private label products. Managed two direct reports with ownership of organic social, influencer and brand marketing.
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  • Trelora Real Estate
    Head Of Marketing
    Trelora Real Estate 2017 - 2018
    Denver, Colorado, Us
    Defined & implemented digital lead generation strategies, plus offline marketing like event management & direct mail. Established customer archetypes & journey mapping. Developed collateral & communication to optimize lead conversion and sales enablement. Significant A/B testing of site/landing pages. Responsible for building and managing marketing budget.
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  • Ebags
    Marketing Manager
    Ebags 2016 - 2017
    Greenwood Village, Co, Us
    -Scaled paid social channel from 5 to 7-figure annual budget, achieving profitability targets at 4-5X+ ROI-Oversaw $13M SEO program for 100k+ page site including site architecture & content recommendations
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  • Ebags
    Retention Marketing Specialist
    Ebags 2015 - 2016
    Greenwood Village, Co, Us
    Managed 1.5M subscriber, $20M email program, including content & promotional strategy.
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  • Ftd (Formerly Provide Commerce)
    Seo & Site Experience Specialist
    Ftd (Formerly Provide Commerce) 2014 - 2015
    Chicago, Illinois, Us
    Managed Berries.com SEO program, including on page optimization, link building & content strategy development, plus channel forecasting and performance reporting.
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  • Walmart Ecommerce
    Copywriter, Samsclub.Com
    Walmart Ecommerce 2012 - 2014
    Bentonville, Arkansas, Us
    Created all content for samsclub.com home, category & promotional pages. Increased homepage CTR by +150% through implementation of digital content best practices. Helped develop and implement SamsClub.com style guide.
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Erin Silvia Skills

Digital Marketing E Commerce Marketing Copywriting Seo Content Strategy Marketing Strategy Search Engine Optimization Web Analytics Google Analytics Content Marketing Data Analysis Customer Insight Web Development Digital Strategy Content Management Marketing Research E Commerce Optimization E Commerce Seo Google Adwords Adobe Creative Suite Merchandising User Experience A/b Testing Sem Consumer Behaviour Google Apps Quantitative Research Web Content Management

Erin Silvia Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Strategic Communication
  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Strategic Communication

Frequently Asked Questions about Erin Silvia

What company does Erin Silvia work for?

Erin Silvia works for Naked Wines

What is Erin Silvia's role at the current company?

Erin Silvia's current role is Marketing Leadership | Ecommerce & DTC Expertise | Budget Optimization | Performance Marketing | Growth Marketing | Customer Acquisition | Paid Media.

What is Erin Silvia's email address?

Erin Silvia's email address is er****@****ife.com

What is Erin Silvia's direct phone number?

Erin Silvia's direct phone number is +161970*****

What schools did Erin Silvia attend?

Erin Silvia attended University Of Missouri-Columbia, University Of Missouri-Columbia.

What are some of Erin Silvia's interests?

Erin Silvia has interest in Interior Design, Visual Design, Emerging Technology, Reading, Hockey, User Experience, Marketing Analytics, Data Analysis, Cooking, Ecommerce.

What skills is Erin Silvia known for?

Erin Silvia has skills like Digital Marketing, E Commerce, Marketing, Copywriting, Seo, Content Strategy, Marketing Strategy, Search Engine Optimization, Web Analytics, Google Analytics, Content Marketing, Data Analysis.

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