Erin Chen Email & Phone Number

United Kingdom

Greater London, England, United Kingdom

Managed a team of Marketing Managers to acquire leads, reduce CPA and improve leads quality across 6 markets in EMEA. (UK, FR, PL, IT, PT & ES)- Recruited and developed a team of marketing managers based in the UK and France. - Mentored and coached direct reports to achieve business objectives and help with their career development.- Built and led global multi-channel campaign strategies for all markets, including Google Ads, Meta Ads, TikTok, Snapchat, SEO, PR events, flyer, influencers, and partnerships.- Localised global strategy and campaign content with local Marketing, Communications, and Compliance teams.- Built leads acquisition strategies from competitor analysis, target audience segmentation, budget forecast and allocation, messaging and content personalisation, media strategy, implementation, and result measurement. - Initiated and led cross-functional projects, such as global reporting automation and website revamp, with regional and global Marketing, Data, Operations, and Management. Improved reporting efficiency and data accuracy.- Influenced 30+ stakeholders in regional and global teams to align strategy with both global and regional goals.- Established and track KPIs to measure effectiveness of marketing campaigns.- Launched Go-to-Market Playbook 2.0 to shorten 50% preparation time of entering new markets.- Supported sales enablement, leading the B2B marketing optimisation roadmap creation, including Paid Search, Paid Social and CRM to segment audience, target strategic accounts and nurture low quality leads. - Improved digital customer journey, collaborating with Sales team.- Developed, managed, and forecasted marketing budget.

London, England, United Kingdom

Led a team of marketing manager and executive to generate leads via digital channels and offline events in the UK.- Coached and supported direct reports to achieve business goals and career development.- Influenced 30+ stakeholders across the UK business unit and Global teams to align strategy with stakeholders.- Built the Google Ads and Meta Ads A/B tests optimisation roadmap in line with business goals.- Completed marketing assets audit to comply with regulation, GDPR & DATA Privacy. Worked closely with UK Comms & Compliance teams.

United Kingdom

Oversaw 8 UK brands. Acquired over 360K new customers yearly and engaged with existing players.- Managed 8-figure budget(£).- Acquired over 360K new players per year in the UK via digital channels.- Increased profits by 177%YoY.- Launched 2 new brands in the UK to expand market share.- Led a diverse Marketing team of managers and individual contributors (Paid Search, SEO, Social Media, Content, Design and Marketing Data Analytics).- Coached team leaders and individual contributors to achieve business goals and career development. - Developed SEM and social media strategies for 8 brands.- Initiated and led cross-functional projects with wider business to improve products and marketing channel performance, including Marketing, Web, App Dev, Data BI, QA, CRM, Branding, Customer Service, and Compliance.- Supported marketing team with automation tools. Provided trainings to internal users and feedback to dev teams.- Communicated with senior stakeholders across the business to explain complex digital traffic campaign strategy.

United Kingdom

Oversaw 6 UK brands. Acquired over 260K new customers per year in the UK.-Managed a Marketing team of team leaders and individual contributors to generate new customers and engage with existing users.- Acquired over 260K new customers per year in the UK.- Improved CPA by 40% YoY.- Managed 7-figure budget(£) yearly budget.- Launched 1 new brands in UK.- Google Ads, Bing, Apple Search Ads, SEO, ASO, Meta- Competitor analysis, data analysis, web optimisation and A/B testing. - Identified market trends and turned insights into business opportunities to expand market share.- Created processes to manage and distribute complex information across tech and non-tech departments.

United Kingdom

Oversaw 5 brands in the UK. Built and led an in-house team of marketing specialists and data analyst. - Acquired new players in the UK and increase profits via Google Ads, Bing Ads and ASA.- Launched 2 new brands in UK.- Led marketing system migration and online-tracking system projects with Frontend and Backend developers.- Award: CEO award - Exceptional Business Result.

United Kingdom

- Acquired new customers for 3 UK brands via Google Ads.- Daily managed and optimised 3 accounts. Analysed data, created and implemented A/B testing to improve conversion rate.-Landing page optimisation.

Taipei City, Taiwan

Taipei City, Taiwan

Master'S Degree, Marketing Communications

Bachelor'S Degree, Accounting