Erin Nicholas (Cichon) Email & Phone Number

Naperville, Il, Us

Using market research to uncover insights into who is and what drives the Baking and Decorating category consumer.

Chicago, Illinois, United States

As an Account Manager I work with clients across several different industries to help derive research based answers to their overall creative advertising questions. From early stage ideas to validating in-market research and everything in-between, I help uncover data-driven insights and provide direction on how to optimize and/or continue advertising success. With effective creative, clients can ensure their advertising is working to the best of its ability by ensuring it is capturing attention in-market while also being attributed to the correct brand, enhance overall perceptions and increase overall equity.

Chicago, Illinois

Greater Chicago Area

As a Research Analyst I helped to take a consultant style approach while working with clients to help with their brand and advertising communications particularly through Brand Health Tracking and Copy Testing. My daily tasks were to oversee the start to finish project process of several simultaneous research studies while also using data analysis skills to aid in drawing trends and conclusions from the market. Skills utilized include project management, time management, data analysis, problem solving, collaboration with teams in North America as well as international teams, and client relationship management.• Collaborated with team members to develop unique research solutions to meet client specific brand and advertising objectives• Organized a monthly meeting for 30 colleagues and led the group through a presentation discussing popular and successful components of advertising released by differing brands• Created over 30 reports that transformed research data into stories for clients to make actionable decisions on• Worked with a team of 15 to plan activities and outings to promote company culture and raised over $4,000 for charity

Greater Chicago Area

Ipsos is a market research company that works with clients from a vast variety of companies to provide knowledge and expertise. During my time as an intern at Ipsos I worked in the Brand Health Tracking and Creative Excellence Service Lines. These Service Lines specialize in measuring media and brand expression. Through working at Ipsos I improved upon my ability to learn quickly, help with studies from their start to finish, and build upon my general business acumen such as building office relationships, presenting, and analyzing data. Achievements• Conducted a research study by gathering secondary and primary data through a self-developed study and presented findings to 40 people in the Business Unit• Formatted and input data into five reports to be presented to clients• Established an Excel database for a longstanding client to easily determine trends and previously executed advertising techniques

I was an academic coach for an introductory level accounting class for the Kelley School of Business at Indiana University Bloomington. I worked with students to understand the basic concepts on Financial and Managerial accounting such as how to create a simple balance sheet, statement of cash flows, assess a company's financial situation through ratios, and account for taxes in net income. While working with students I was able to improve upon my understanding of accounting, adapt to different learning styles, and build relationships with students.Achievements•Time-managed a minimum of 3 hours of appointments per week•Worked with students of diverse learning needs and cultural backgrounds•Helped over 40 students achieve better academic results

Dublin, Ireland

Two-Ten Health is a company located in Dublin, Ireland that sells an educational dental software system, Salud, to facilities all over the world. While working at TTH I was able to collaborate with colleagues to help define the product's image, conduct market research on competing products, and aid the construction of the company website.Achievements•Created 3 social media accounts for marketing purposes•Edited and inserted content into the new company website•Conducted daily research on various topics

Wilmington, Illinois

While working at Dr. Yerkes' office, I assisted dental hygienists with patient charts, disinfected all equipment and rooms, and made sure the office stayed clean and presentable. At the dentistry I was able to expand my overall knowledge in the field while working on communication and interpersonal skills with employees and customers.Achievements•Maintained weekly inventory orders•Organized over 500 patient charts•Assisted patients with appointment scheduling and procedure payments

Oswego, Illinois

With Aqua-Guard Management, I was given the opportunity to maintain the safe environment that a neighborhood pool was in. Aqua-Guard is a large company that manages several pools which vary in size. While working with this company I enjoyed the fun yet stable and safe environment my coworkers and I created for ourselves and the residents.Achievements•Ensured safety of guests and employees•Taught swim lessons to children ranging in ages from 3 to 5•Maintained a clean environment and safe pool deck

Marketing And Professional Sales, 3.69/4.00

Activities and Societies: Indiana University Student Foundation, Delta Sigma Pi

4.0

Activities and Societies: Spanish Honor Society, Peer Partners, Best Buddies, Key Club