Oversee all marketing and communication initiatives with corporate partners, as well as manage and coordinate all in-kind media partners, influencers and more. Serve as manager for large-scale ad-hoc projects, including ventures such as an organizational rebranding and Ad Council campaign targeting youth vaping.✔ Spearheaded in-kind media partnerships with national partners with services such as digital posters in clinic waiting rooms, health education magazines in hospitals, video PSAs in pharmacies, and more.✔ Established sustainable relationships with celebrity partners✔ Managed a nationwide rebrand which adapted logo and verbal/visual identity through internal and external stakeholder audits, market research, and detailed analysis, as well as internal rollout and external public relations reveal. ✔ Led the national transition to in-house video production with complete oversight from pre-production through post-production.✔ Received the National Staff Excellence Award and managed campaigns which won several PR awards throughout tenure, including a nomination for Best Celebrity Campaign and Health Campaign of the Year.✔ Coordinated development and continued promotion of a mobile app and social community which incorporated owned, earned, and paid media strategies, an anti-smoking campaign which reached 200K consumers.✔ Assisted in leveraging the organizational profile by establishing several key partnerships with likeminded public health organizations.

Originated the role with the task of establishing a website and received creative freedom to define the role as necessary. Oversaw the marketing and communications for four daycare centers, seven summer camps, and four specialty programs. Centralized the enrollment process for all 1K families being served.✔ Established brand guidelines and overcame lack of market prominence by collaborating across 15 diversified programs/locations to streamline operations.✔ Created a media resource center including media backgrounders on all programs and organizational history, efforts which earned high-profile media pick-up.✔ Implemented text messaging services, social media outreach, e-newsletter practices, and an online parent portal to maximize efficiency in parent communication strategies. ✔ Worked with Center Directors to collectively purchase advertising and media buys and reduce individual costs, effectively leveraging advertising dollars by banding together. ✔ Brought graphic design projects in-house, personally designing the annual report and gala materials.

Managed daily operations of the 400-student school system with 50+ personnel. Progressed within the role to include additional oversight of volunteer management, marketing and PR activities, after-school programming, and all community relations. Directed the summer volunteer program which involved 500 volunteers, coordinating with non-profit organizations across the country to deliver optimal updates to the modular campus.✔ Developed an after-school program which utilized community volunteers to teach music, art, sports, and leadership programs for the students.✔ Enrolled 500+ students per year through a multi-tiered marketing and communications campaign and managed the quarterly data intake for the Louisiana Department of Education.✔ Implemented year-round communication tactics such as a text messaging system, weekly newsletters, monthly open houses, and bi-annual parent-teacher conferences.