Erin Crum

Erin Crum Email and Phone Number

Product Marketing ǀ Strategy Development ǀ Data Analytics & Insights ǀ Brand Management @ Bradshaw Home
Erin Crum's Location
Portland, Oregon, United States, United States
Erin Crum's Contact Details
About Erin Crum

Strategic and performance driven consumer product marketing leader delivering measurable improvements in organizations from start-up to global. Laser focused on building data-driven, customer-first strategies that deliver innovative products and successful results organization-wide. Collaborative leader with an agile approach to building high-performing teams, while mentoring and inspiring for future growth. Strong emotional intelligence and the ability to communicate complex information in easily understood ways. Skilled in Product Development, Strategic Planning, Team Leadership, Consumer Insights, Data Analytics, Portfolio Management, Brand Management, and P&L Ownership.Extensive experience in CPG, B2B and Healthcare Software.

Erin Crum's Current Company Details
Bradshaw Home

Bradshaw Home

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Product Marketing ǀ Strategy Development ǀ Data Analytics & Insights ǀ Brand Management
Erin Crum Work Experience Details
  • Bradshaw Home
    Sr Product Marketing Director
    Bradshaw Home Jun 2024 - Present
    Rancho Cucamonga, California, Us
    Lead product marketing for the glove, lint, sponge, and kitchen tools categories. Drive innovation through new product development, P&L management, and team leadership. From ideation to launch, I oversee the entire product lifecycle, ensuring alignment with business goals and customer needs through insight led, consumer-focused solutions.Manage brands across the spectrum of owned brands (Evercare), licensed brands (Mr. Clean, Clorox and Dawn), and Private Label (Target, Walmart, Dollar General, etc)
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  • Erin Crum Consulting
    Fractional Cmo
    Erin Crum Consulting 2019 - Jun 2024
    Full-stack marketer and fractional CMO helping early to mid-stage B2B companies deliver high-velocity growth through a combination of branding, analytics, insights, and results-driven marketing strategies. Specialties include strategy development, market research & consumer insights, full-funnel go-to-market planning, growth marketing, data analysis and reporting, and team leadership. - QCSS Health: Simplified complex messaging, built brand website, launched full-funnel marketing campaign. - Rhyme: Built demand generation funnel, optimizing ppc ads and marketing automations, and built new sales outreach motions. - Equips: Building high performing SEO and Paid media development through research, analysis and continual iteration & improvement. - GutCheck managing quantitative and qualitative research for clients in CPG and Technology sectorsAdditional Clients Include: Microsoft, Door4, Loud Mouse, Second Keys, Deeper Media, GLG, and ezTaxReturn
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  • Webpt
    Senior Director Of Growth Marketing & Data Insights
    Webpt Jan 2022 - Aug 2022
    Phoenix, Az, Us
    Retained from Clinicient acquisition to build high-performing growth team. - Built first ever full-funnel marketing campaign across all paid and organic channels. - Designed and distilled patient experience research into 360 degree demand-driving, omni-channel content. - Optimized conversion tracking, reporting, and lead-source attribution to understand and optimize efforts.
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  • Clinicient
    Sr. Director Of Marketing
    Clinicient May 2020 - Jan 2022
    Portland, Oregon, Us
    Head of marketing for healthcare SaaS platform designed to simplify care delivery for Outpatient Rehab Providers. Ownership of all functions including demand generation, brand management and strategy, customer insights, marketing data and analytics, KPI tracking, content strategy and SEO/SEM.• Transformed the Clinicient brand, delivering a customer-first experience across all touchpoints with a new website, messaging, value proposition, digital assets. • Revitalized go-to-market strategy, targeting upstream, enterprise prospects by conducting in-depth research on the buyers journey, and distilling findings into engaging and impactful tactics . • Architected performance marketing & demand generation with new conversion funnel, KPI reporting, data-integrity tracking, Marketo to Hubspot transition, behavioral lead scoring, and A/B testing. • Grew marketing pipeline with significant improvement in all marketing metrics, including increasing MQL’s +75%, SAL’s +60%, while decreasing CPC -29% and CPL -69%.
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  • Theradome Inc.
    Vp Of Marketing
    Theradome Inc. 2019 - 2020
    Pleasanton, California, Us
    Head of marketing for rapidly growing eCommerce start-up, leading all brand and marketing initiatives, messaging framework and strategy development, in an ever-evolving competitive landscape.
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  • Bradshaw International
    Sr. Director Of Brand Strategy & Consumer Insights
    Bradshaw International May 2016 - Jul 2018
    Rancho Cucamonga, California, Us
    Developed and managed execution of high-impact marketing strategies, brand building initiatives, digital content, and long-term strategic plans delivering positive ROI. General Manager for Glove Business Unit, spearheading new approach to driving product development by bringing consumer insights, market research, improved data and analytics, disciplined brand management, and rigorous financial analysis to the glove portfolio.
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  • Clean Ones Corporation
    Director Of Marketing
    Clean Ones Corporation May 2011 - May 2016
    Executive team leader for marketing strategy and brand management, driving enterprise wide change from fast follower approach to innovative, consumer-centric company. Built long-term vision for gloves focused on driving brand awareness and appeal through a combination of consumer, trade and digital programs, providing a new, cohesive message across all channels. Collaborated with top-line accounts and sales organization, providing custom insights and solutions and launch of innovative new products.
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  • Fiore Baking Company
    Owner
    Fiore Baking Company Feb 2010 - Sep 2011
    Launched startup baking company, becoming profitable in 1st year of operations. Developed brand vision and objectives, implemented marketing plans: high-impact packaging, website, and collateral designs; compelling public relations and content; and trade materials. Created original, innovative products.
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  • Anheuser-Busch
    Sr Brand Manager, Brand Manager
    Anheuser-Busch Apr 2007 - Jan 2010
    St. Louis, Mo, Us
    As part of the Brewers Collective division, successfully reversed 5-year Redhook sales decline to +4% sales increase with total re-brand, leveraging quantitative and qualitative insights to develop a new positioning, voice and creative campaign that effectively connected the consumers to the brand in a unique and engaging way.
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  • Starbucks Corporation
    Category Manager, Product Manager
    Starbucks Corporation Mar 2005 - Apr 2007
    Seattle, Wa, Us
    Coffee & Beverage Category Manager, Licensed Stores. Launched whole bean coffee region test, resulting in +10% increase in revenue and +17% increase in profit. Test resulted in nation-wide roll-out of new strategy. Promoted from Product Manager to Category Manager.
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  • Henkel
    Associate Brand Manager
    Henkel May 2002 - Mar 2005
    Düsseldorf, North Rhine-Westphalia, De
    Managed all aspects of Dial Liquid Hand Soap & Hand Sanitizer business, with 5% YOY growth.Promoted from MBA Intern, to Assistant Brand Manager, to Associate Brand Manager.
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Erin Crum Skills

Consumer Products Segmentation Product Development Marketing Research Nielsen Iri Strategic Planning Fmcg Marketing Strategy Brand Development Brand Management Marketing Management Cross Functional Team Leadership Forecasting Competitive Analysis Merchandising Customer Insight Market Planning Product Innovation Pricing Strategy Key Account Management Grocery New Business Development Market Analysis Pricing Shopper Marketing Marketing Consumer Behaviour Retail Sales Operations Product Marketing Income Statement Marketing Communications P&l Management Brand Equity Advertising Integrated Marketing Market Research Product Management Business Strategy Strategy Product Launch Ac Nielsen Analytics Global Marketing Positioning Brand Architecture Brand Awareness P&l Packaging Trade Marketing Management Social Media Social Media Marketing Digital Marketing Digital Strategy Digital Media Public Relations Project Management Quantitative Research Google Ads Leadership Presentation Skills Problem Solving Interpersonal Communication Team Management Brand Marketing Consumer Insight Strategy Creation Food And Beverage Growth Strategies Direct Marketing E Commerce Google Analytics Marketing Analytics Direct To Consumer Facebook Ads Manager

Erin Crum Education Details

  • University Of Arizona, Eller College Of Management
    University Of Arizona, Eller College Of Management
    Mba
  • University Of Arizona
    University Of Arizona
    Business Management

Frequently Asked Questions about Erin Crum

What company does Erin Crum work for?

Erin Crum works for Bradshaw Home

What is Erin Crum's role at the current company?

Erin Crum's current role is Product Marketing ǀ Strategy Development ǀ Data Analytics & Insights ǀ Brand Management.

What is Erin Crum's email address?

Erin Crum's email address is er****@****ail.com

What is Erin Crum's direct phone number?

Erin Crum's direct phone number is +150859*****

What schools did Erin Crum attend?

Erin Crum attended University Of Arizona, Eller College Of Management, University Of Arizona.

What skills is Erin Crum known for?

Erin Crum has skills like Consumer Products, Segmentation, Product Development, Marketing Research, Nielsen, Iri, Strategic Planning, Fmcg, Marketing Strategy, Brand Development, Brand Management, Marketing Management.

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