Erin Crum Email & Phone Number

Rancho Cucamonga, California, US

Lead product marketing for the glove, lint, sponge, and kitchen tools categories. Drive innovation through new product development, P&L management, and team leadership. From ideation to launch, I oversee the entire product lifecycle, ensuring alignment with business goals and customer needs through insight led, consumer-focused solutions.Manage brands.

Full-stack marketer and fractional CMO helping early to mid-stage B2B companies deliver high-velocity growth through a combination of branding, analytics, insights, and results-driven marketing strategies. Specialties include strategy development, market research & consumer insights, full-funnel go-to-market planning, growth marketing, data analysis and.

Phoenix, AZ, US

Retained from Clinicient acquisition to build high-performing growth team. - Built first ever full-funnel marketing campaign across all paid and organic channels. - Designed and distilled patient experience research into 360 degree demand-driving, omni-channel content. - Optimized conversion tracking, reporting, and lead-source attribution to understand.

Portland, Oregon, US

• Head of marketing for healthcare SaaS platform designed to simplify care delivery for Outpatient Rehab Providers. Ownership of all functions including demand generation, brand management and strategy, customer.
• Transformed the Clinicient brand, delivering a customer-first experience across all touchpoints with a new website, messaging, value proposition, digital assets.
• Revitalized go-to-market strategy, targeting upstream, enterprise prospects by conducting in-depth research on the buyers journey, and distilling findings into engaging and impactful tactics.
• Architected performance marketing & demand generation with new conversion funnel, KPI reporting, data-integrity tracking, Marketo to Hubspot transition, behavioral lead scoring, and A/B testing.
• Grew marketing pipeline with significant improvement in all marketing metrics, including increasing MQL’s +75%, SAL’s +60%, while decreasing CPC -29% and CPL -69%.

Pleasanton, California, US

Head of marketing for rapidly growing eCommerce start-up, leading all brand and marketing initiatives, messaging framework and strategy development, in an ever-evolving competitive landscape.

Rancho Cucamonga, California, US

Developed and managed execution of high-impact marketing strategies, brand building initiatives, digital content, and long-term strategic plans delivering positive ROI. General Manager for Glove Business Unit, spearheading new approach to driving product development by bringing consumer insights, market research, improved data and analytics, disciplined.

Executive team leader for marketing strategy and brand management, driving enterprise wide change from fast follower approach to innovative, consumer-centric company. Built long-term vision for gloves focused on driving brand awareness and appeal through a combination of consumer, trade and digital programs, providing a new, cohesive message across all.

Launched startup baking company, becoming profitable in 1st year of operations. Developed brand vision and objectives, implemented marketing plans: high-impact packaging, website, and collateral designs; compelling public relations and content; and trade materials. Created original, innovative products.

St. Louis, MO, US

As part of the Brewers Collective division, successfully reversed 5-year Redhook sales decline to +4% sales increase with total re-brand, leveraging quantitative and qualitative insights to develop a new positioning, voice and creative campaign that effectively connected the consumers to the brand in a unique and engaging way.

Seattle, WA, US

Coffee & Beverage Category Manager, Licensed Stores. Launched whole bean coffee region test, resulting in +10% increase in revenue and +17% increase in profit. Test resulted in nation-wide roll-out of new strategy. Promoted from Product Manager to Category Manager.

Düsseldorf, North Rhine-Westphalia, DE

Managed all aspects of Dial Liquid Hand Soap & Hand Sanitizer business, with 5% YOY growth.Promoted from MBA Intern, to Assistant Brand Manager, to Associate Brand Manager.

Mba

Bsba, Business Management