Erin Thornton Email & Phone Number

Greater New York City Area

Lead cross-Walt Disney Company efforts to drive maximum marketing and content support for both key ESPN priorities (NFL, NBA, College Football, etc.) as well as key Walt Disney Company initiatives (movie releases for Walt Disney Studios/Marvel/LucasFilm/Pixar, Parks and Resorts, Disney+, etc.)Leverage consumer insights to reach key audience segments for ESPN, determining the best Disney platforms to drive greatest effective impact and develop strategies to meet KPIs.Quarterback the collaboration process across the matrix of stakeholders impacted by Synergy efforts, including Marketing, Programming, and Production partners at ESPN as well as throughout the Walt Disney Company.

Greater New York City Area

Greater New York City Area

Manage brand identity, positioning, and advertising campaigns for X Games.Oversee production of multi-media campaigns for X Games. Attend shoots, provide creative direction, and ensure final creative is delivered accordingly. Collaborate with Sales to meet complex sponsorship requirements while maintaining integrity of the brand.Manage multi-million dollar production budget.Manage Marketing Coordinator's workflow and career development.

New York, New York

Managed brand identity, positioning, and advertising campaigns for College Football and College GameDay.Wrote creative briefs for College Football and College GameDay and present to agencies using research insights to shape strategy.Oversaw production of multi-media campaigns for College Football properties. Attend shoots, provide creative direction, and ensure final creative is delivered accordingly. Collaborated with Sales to capitalize on numerous co-branded opportunities while maintaining integrity of the brands.Managed multi-million dollar production budget.Oversaw social media efforts for College GameDay, leading a team that propelled the GameDay Facebook fan base beyond 1MM likes. Collaborated with Production to integrate live tweets into the show for real time consumer engagement. Developed unique social media campaign and microsite, GameDay Vote, that allowed fans to vote to bring a commercial shoot to their campus. The initiative generated 900M votes and further strengthened the relationship between College GameDay and fans.Utilized media planning background to gain buy-in from internal stakeholders on new creative strategy for 2012 College Football promotions. Demonstrated how media would deliver established GRP benchmarks to drive tune-in to key games.Managed Associate Marketing Manager and 2 indirect reports, Marketing Coordinator and Social Media Coordinator.

Oversaw media plans for Marketing and Affiliate Marketing departments from briefing to execution, collaborating daily with brand management teams and media agencies. Brands include NFL, NBA, College Football, College Basketball, Golf.Balanced the execution of multiple campaigns simultaneously, ensuring creative was delivered to spec and by deadlines.Used knowledge of media vehicles (TV, digital, mobile, radio, OOH, social media, grassroots efforts) to develop effective plans for campaigns with various targets, establishing appropriate communication goals and ensuring selected media meets or exceeds them.Planned and allocated inventory for over 25 ESPN owned media assets. Strategically supported promotional priorities with no media budget using owned assets. Developed database to track all planned and actualized promotional inventory. Analyzed actualized data to determine best media plans for future promotional priorities. Generated post mortem media evaluations for cross-departmental stakeholders. Worked with Affiliate Marketing to produce pressure marketing media plans in an effort to increase distribution of networks. Additionally, produced media plans promoting the launch of networks on new affiliates.Collaborated with Research on cross-media research projects to determine best media mixes for our campaigns.Supervised and direct workflow for Media Coordinator and 3 TV schedulers.

Greater New York City Area

Ms, Sports Business, Concentration Marketing And Media

Ba, Sociology