Erin Cullen Email & Phone Number

East Lansing, MI, US

Canton, Michigan

Greater Detroit Area

Alabama, Indiana, Michigan, Minnesota, Missouri

Assist regional, national and international synchronized skating organizations in their summer and in-season training. Implement choreography services, technical training and deliver off-ice presentations based on my competitive experiences. Most recently choreographer for St. Louis Synergy Junior, winner of the PSA EDI Award for Best Performance at the.

East Lansing, Michigan

• Collaborate as a part of a small team to achieve national-level content marketing goals. • Work alongside clients, company executives, partner company representatives, advertising firms and designers to create marketing materials and craft broad marketing initiatives.• Manage company’s social media presence, including LinkedIn, Twitter and Facebook.

East Lansing, MI

• Monitor and measure the social media and online conversation surrounding brands, products and initiatives in real time.• Assist in structuring and delivering comprehensive daily, bi-weekly and monthly reports that set forth actionable statistics and figures for advertisers and individual clients alike. • Work with clients, brands and advertisers to.

East Lansing, Michigan

• Worked closely with college faculty, staff and students to create and enforce effective communication strategies leading to brand-establishment on the program, department and college-wide level.
• Coordinated compiled and addressed the digital communication needs of the offices, departments and programs hosted in the college.
• Researched, authored and distributed dynamic content designed for web and social media platforms, with a focus on student recruitment and engagement as well as program and faculty promotion.
• Consulted with communications team on printed materials, including documents for research, public news releases, college advancement materials and special event pieces.

Okemos, Michigan

• Wrote and edited the weekly association e-newsletter.
• Developed, sourced, managed and tracked association’s social media account (Facebook, Twitter, YouTube, Flickr, and LinkedIn).
• Monitored media impact and created media lists for association publication.
• Assisted in organizing, writing, designing and editing content for association communications (e.g., website, brochures, press releases, magazine).
• Served as an editorial assistant for association’s bi-annual publication, Campus Dining Today.

East Lansing, Michigan

• Founding contributor of MSU Figure Skating Club’s social media presence.
• Increased Facebook “Likes” from zero to 265 in a 9-month period.
• Assistant coach and choreographer to the sectionally competitive Spartan Synchronized Skating Open Collegiate team.

Greater Grand Rapids, Michigan Area

• Managed various advertiser databases.
• Organized and reviewed content for news group’s media kits.
• Managed response campaign for 2011 Michigan Summer Travel Guide special section.
• Solicited and collected advertising pieces, purchase orders and materials.

Grand Rapids, Michigan - Kalamazoo, Michigan

• Author of Mlive Shopping Deals blog.
• Created blog marketing strategy integrating Facebook, Twitter & QR codes. Increased Facebook “likes” for blog’s page seven-fold over a two month period.
• Coordinated display ads on Mlive.com.
• Managed “Deal of the Day” social shopping campaigns. S
• Solicited, quoted and collected banner, skyscraper and rectangle advertising purchases on the MLive.com website.

Lexington, Massachusetts

• Founding contributor of the Haydenettes Synchronized Skating Team social media presence.
• Increased Facebook “Likes” from Zero to 1300 over 18 months and Twitter follows from zero to 400 in eight months.
• Organized, wrote, and edited content for organization communications (e.g., website, brochures, F.A.Q’s, media guides).

Rochester, Michigan

Wrote promotional copy for recruitment posters. Designed and maintained multimedia, in-facility displays.

B.A., Advertising

Activities and Societies: 2011 National Collegiate Silver Medalist with the Michigan State Synchronized Skating Team. 2012 Assistant Coach.

Education record

Activities and Societies: National Honors Society, German Club President 2007-2008