Cared for family member.

Helped launch an updated version of the Dropbox for macOS app.

Marketing consultant and GTM strategist for early-stage startups and non-profits. Past clients have included Altiscale, provider of Hadoop- and Spark-as-a-Service, and CommunityConnect Labs.

Created partner marketing function for Striim, provider of streaming data integration solutions (iPaaS) for moving data in real-time to the cloud.- Developed GTM plans and content for co-marketing and selling efforts with cloud partners such as Google Cloud, Microsoft Azure, AWS, and Snowflake- Developed co-selling assets such as battlecards, presentations, and datasheets- Created automated campaigns to nurture long-term relationships with partners and influencers

Spearheaded establishment of new enterprise GTM channel, pioneering product marketing strategies, messaging, lead generation plans, sales tools, and buyer personas for global government prospects.- Helped develop a GTM plan and infrastructure for a new industry vertical- Developed and executed growth marketing programs, overachieving lead targets for two solutions @ 695% and 1,800% respectively for Q2, 702% and 541% in Q1- Developed buyer personas, updated messaging and the sales deck, created the first collateral pieces for the segment- Conducted customer interviews to develop compelling messaging for the website, collateral, and sales deck - Led demand generation on cross-functional teams launching two COVID response initiatives, one for governments (deployed by 30+ countries and 25+ US states) and one for colleges and universities (3,800+ schools)

Directed global marketing for SaaS revenue and customer management platform for telcos, media, and entertainment companies delivering streaming content services. Reported to the CEO.

Led the product marketing function and team for SnapLogic, data and application integration platform as a service (iPaaS). - Partnered with Product team on quarterly product launches- Marketing lead for partners including Microsoft Azure and AWS- Led first re-brand/brand awareness campaign, contributing to: 40% increase in website visits, 25% improvement in organic searches, 107% increase in inbound leads within the first six months- Worked with customers and Sales team to create buyer personas and role-specific messages- Created library of use case-specific sales presentations and trained Sales teams- Briefed press and industry analysts- Created customer reference program - secured major published case studies and videos- Facilitated and co-hosted first Customer Advisory Board

Led global demand generation, product marketing and lead-qualification teams for Adobe (Nasdaq: ADBE) EchoSign (now Adobe Sign, part of Document Cloud).- Managed internal and external teams to implement lead scoring and lead nurturing programs- Instigated and managed EchoSign's first global brand awareness campaign, contributing to a 14.7% YOY revenue increase for Adobe Document Services- Hired and managed in-house lead development team- Improved natural and paid search resulting in 3x increase in inbound sales inquiries

VP worldwide marketing for BroadVision (Nasdaq: BVSN), including demand generation programs, product marketing, press and analyst relations, go-to-market strategies, sales enablement, and more. Managed a global team across four countries. Reported to Founder/CEO.

Led global marketing function for venture-backed DevOps industry leader (acquired by CloudBees). Owned marketing budget and managed marketing team and contractors. Reported to CEO.Product Marketing Activities and Responsibilities• Created product messaging and marketing strategies that contributed to 50% year-over-year revenue growth.• Led successful new product launch, including pricing, packaging, positioning and go-to-market strategy, resulting in approx. $1.4M in first year sales.• Conceived of and directed successful user conference, attended by >50% of customer base.Corporate Marketing Activities and Responsibilities• Introduced new corporate identity, logo and brand positioning, championing a new market segment with press and analysts. • Led the team that beat new lead number quotas year after year, while consistently staying on budget.• Championed Web site redesign and started pay-per-click programs resulting in 96% year-over-year increase in Web traffic and 2,000% increase in Google AdWords click-throughs.

Directed go-to-market strategies for SourceForge Enterprise Edition software development solution, including product evangelism, positioning and messaging, and supporting sales teams. • Developed differentiated product value proposition and comprehensive go-to-market strategy and created solution-based whitepapers, datasheets, and presentations.• Drove product roadmap and Market Requirements Document (MRD) based on market analysis and customer needs, including pricing and feature prioritization.• Created, priced, and launched SourceForge On-Demand, an application delivered as a service (SaaS model).