Erin Duncan Email & Phone Number

Neenah, Wi, Us

As a marketing strategist at J.J. Keller & Associates, Inc., I am responsible for the ownership of two content management system (CMS) sites related to supplies product lines. Through Adobe Experience Manager, I am able to effectively maintain both websites with updated content, SEO recommendations, and trend tracking. Each site is used as an asset by the company to drive two-step leads for sales members, with an annual goal of 4,300 leads and warm contacts for my team. The CMS sites also act as drivers for user traffic to the company's retail site, where customer conversions occur.In addition to working heavily on CMS sites, I am also responsible for the content strategy related to business supplies lines. In collaboration with editors, copywriters, and graphic designers, I work to create a variety of new content pieces each month that support industry trends and business initiatives. This content includes whitepapers, compliance briefs, blogs, newsletters, emails, website copy, and checklists. In conjunction with general strategy, I am also responsible for managing the content and growth of a monthly newsletter, which has seen a 30 percent increase in subscribers under my ownership.Along with content management, I am tasked with tracking analytics related to CMS traffic, email performance, and product line sales goals. Through Google Analytics, I am able to report on CMS site traffic, engagement, and conversion. With Acoustic, a customer engagement platform, I track metrics for emails such as send rate, open rate, click-through rate, and overall performance. On a monthly basis, business intelligence (BI) reporting is used to communicate progress toward sales goals on behalf of the product lines my marketing team represents.

Clearwater, Florida, Us

As the digital marketing strategist at QA Worldwide, Inc., I was responsible for the ideation and execution of marketing initiatives as they related to digital platforms and brand presence. These initiatives included managing all social media accounts, creating all company content used in both digital and print marketing, planning and capturing product photography used for all branding, analyzing customer behaviors and tracking their trends, executing the directive for email marketing and all digital customer communications, and collaborating with outside departments to strategize marketing and sales approaches.By developing social media strategy and creating content for TikTok, Instagram, Facebook, and LinkedIn, I successfully increased following across all platforms by an average of 300% in collaboration with my team of three. I also created a digital marketing plan for the company, as well as conducted an in-depth sales analysis with historical data to support strategic decisions. I supported digital advertising efforts and successfully reached target audiences on Facebook, Instagram, and Google. I was responsible for the oversight of strategic initiatives behind the relaunch of our company website in October 2022. As the head of this project, I was tasked with writing SEO targeted copy, capturing and editing product photography, executing WordPress improvements, and communicating with a freelance developer to update programming, resulting in over a 100% increase in e-commerce net sales. In addition, I was responsible for all ongoing website maintenance tasks and the tracking of e-commerce analytics, including customer trends and behaviors. Along with website redevelopment, I continuously refreshed outdated digital and traditional marketing materials to be used throughout the sales cycle.

Riverview, Florida, Us

During my time as an account coordinator at Swim Digital Group, I collaborated with all company departments including graphic production, business operations, and client relations teams to create deliverables for clients in the higher education industry. While working with nine client accounts, I was able to coordinate a variety of digital and traditional marketing initiatives, with the goal of increasing student awareness and retention. A key task of mine was developing creative briefs and ensuring the successful implementation of strategy on behalf of our design team to ensure targeted digital development for social media content, paid advertising, print materials, and consumer communications. I was also responsible for proofreading all copy and editing creative direction to ensure alignment with strategy. In this role, I scheduled and tracked the digital presence of the company and its clients on social media through the use of content creation, planned posting, analytic reporting, and consumer communications to increase audience engagement and user conversions by an average of 30 percent on Twitter, Facebook, Instagram, and LinkedIn.As the coordinator to assigned client projects, I was responsible for the creation and execution of all digital and traditional marketing projects on behalf of client needs. These assignments included the implementation and planning of all email marketing initiatives, the design and coordination of print marketing materials, the creation and tracking of paid advertising campaigns, the oversight and execution of all social media marketing efforts, and the organization of all other strategic communication materials as requested by clients. In this position, I was responsible for recognizing client branding strategy and ensuring its alignment through their marketing presence. This role allowed me the opportunity to develop my skills related to digital marketing strategy, project management, and creative content development.

Athens, Ohio, Us

As a resident assistant, I helped college students at Ohio University adjust to the campus lifestyle. In this role, I was directly involved in planning events, building relationships, enforcing policy, and collaborating on a staff of twenty. During my five years in the position, I was been able to act as a resource for my fellow peers and I feel as though this position has improved the leadership abilities and interpersonal communication skills that I can carry into my career.

Massillon, Oh, Us

When working as a marketing and event intern at Fresh Mark, Inc., I was on a team of six individuals that functioned under the supervision of the marketing department. In this role, I was directly involved in event planning and product samplings that allowed me to engage with over 10,000 consumers of Sugardale products. My position gave me the opportunity to curate content calendars for the company on Facebook, Instagram, Twitter, and Pinterest, all while learning how to utilize social media analytic tools to track trends in the target market. I feel as though my hands on approach to product promotion and the exploration of various digital platforms gave me a base of knowledge needed to enter an industry focused on consumer relations and social media strategy.

When I worked for the Akron Racers as a media and public relations intern, I was able to conduct interviews with players and coaches in the process of producing weekly blogs and post-game press releases. In this role, I was responsible for maintaining the organization website by updating content and developing a user friendly interface. I believe that this position built my confidence, while improving my communication and application of writing skills, which will give me a foundational edge in my job search.

As a student employee through Ohio University Culinary Services, I worked directly under student coordinator leadership and chefs in the preparation and clean-up of the food dispersed to the dining halls around Ohio University and regional campuses. In this role, I was challenged to reach daily goals by taking direction and offering any applicable skills to achieve success. Having assumed a supporting role, this position has given me experience in setting and achieving organization missions while operating under the direction of supervising staff. I believe working as a student employee gave me experience in working under specific direction and deadlines, both skills needed to be successful in a professional setting.

Master Of Business Administration - Mba

Bachelor, Journalism - Strategic Communication | Marketing Minor | Social Media Certificate