Erin Dean Email & Phone Number

Bradenton, Fl, Us

Bradenton, Fl, Us

Palmetto, Fl, Us

• Partners with functional and technical leaders to identify and plan capabilities necessary to meet short and long-term business needs• Develops and executes strategic plans in support of critical objectives in a timely and fiscally responsible manner• Sets the overall product vision and strategies for the enterprise product by gaining a thorough understanding of customer and associate needs, both existing and potential, and using that knowledge to provide associates with an unparalleled shopping experience• Drives growth for the business by applying domain expertise to provide thought leadership and translate vision into action• Informs and drives strategic alignment between products to provide a seamless user experience across the enterprise• Drives product development by reviewing performance and directing work efforts of product teams to ensure products are aligned with the company, stakeholder, and end-user priorities• Identifies goals, metrics, and appropriate analytics to measure the performance of the product and its features and continually makes recommendations and refinements to the product based on learnings• Resolves issues within or across product teams that may impair groups from delivery of a quality product to meet strategic, financial, and technical goals• Guides design of products while keeping in mind dependencies and integration with other products across the enterprise• Drives operational excellence to create internal customer satisfaction and meet product metrics while prioritizing customer needs• Understands and articulates the product value creation and business proposition to teams and functional partners• Drives innovation with their team and empowers them to make decisions• Manages and coordinates strategic direction for the team• Provides leadership, mentoring, and coaching to direct reports

Palmetto, Fl, Us

• Evaluate organizational needs and recommend suitable technical solutions• Act as an SME for business management, IT, and software development• Work with and manage 3rd party vendor relationships• Grow and maintain strong cross-functional relationships with all internal teams (business intelligence, creative, digital, product, marketing & IT) as well as external industry and vendor partners• Develop critical relationships with stakeholders• Develop and align multiple business priorities into strategies and plans• Help remove roadblocks, escalate misalignments, and ensure teams are set up for successful execution• Working in close collaboration with partners to drive continuous improvement across the customer experience lifecycle• Define and track organization-level goals and KPIs• Generate ad-hoc and maintain standing reports and dashboards• Identify opportunities to build and improve on strategic marketing, planning, and operations processes

Palmetto, Fl, Us

• Drive personalized omnichannel strategies delivering best-in-class communications that are informed by both quantitative and qualitative measurements.• Partner with stakeholders and resources from across the company to develop and deliver on shared strategies, executing against team/company KPIs• Lead a team in the execution of targeted journeys/workflows and ad-hoc campaigns that help reach goals• Monitor performance and impact of loyalty and other programs; suggest improvements and enhancements. • Provide monthly insights that accurately measure the performance of initiatives. • Develop/refine and lead a team to execute overarching touchpoint strategy for current (retention) customers.• Develop strategies to drive retention and reduce churn.• Manage third parties and internal teams to create and execute marketing programs and user experiences that create loyalty and drive revenue. • Leverage data by partnering with BI to provide ongoing insight into the growth strategy and effectiveness of the retention programs.• Collaborate with the rest of the marketing team to ensure cohesiveness for brand strategy.• Partner with key stakeholders to solve for customer pain points, reduce areas of friction and raise the bar on the customer experience. Use KPIs like net promoter score and surveys to measure the effectiveness of efforts. • Continuously develop team members.

Palmetto, Fl, Us

Palmetto, Fl, Us

• Develop retention campaigns and marketing initiatives to decrease customer churn• Improve existing website functionality to enhance overall user experience by removing impediments during the enrollment process, creating simple navigation bar and links, and improving password reset user interface (UI)• Act as SME for It Works! Website and Product Implementations for Global Market openings: South Korea, Japan, the Philippines and Mexico• Create visual prototypes for user experience and present to a business audience• Serves as liaison between the IT teams and the functional business units by analyzing business and user needs & defining requirements• Construct workflow charts and diagrams• Study system capabilities• Wrote product specifications• Represent the user in the design, development, validation and implementation of appropriate technology solutions• Perform all user acceptance testing (UAT)

Tampa, Florida, Us

• Created a strategy for multi-channel marketing campaigns from inception through delivery• Communicated with departments to provide primary technical resource during the implementation process• Managed the implementation of new clients from enrollment to completion• Analyzed and utilize the automotive dealerships database to yield the best ROI results for their marketing spend

St. Petersburg, Florida, Us

• Windows 2003 Server Migration Project• Worked with development team to create timelines and coordinate remove of old servers• Investigated and analyzed business processes, procedures and system• Developed and prepared project status and management reports

St Petersburg, Florida, Us

• Create program logic, implement credit rules, test and validate “CU Rewards” credit & debit reward programs • Primary testing and implementation of new enhancements and / or products• Investigate technical issues and resolve quickly

Tampa, Fl, Us

• Drove the technical project management of marketing automation• Reviewed gathered requirements, design/development, testing, configuration, and administration from the team• Worked with Business and IT groups to set the direction and define roadmaps that address all solution layers including application platforms, data, integration, etc

Tampa, Fl, Us

• Directed and coordinate All Software Development and Design• Managed a team of five software engineers• Created business requirements: development hours, cost efficiency, key elements and target release date• Managed full project quality control regarding design and user interface• Coordinated release and training to clients

Tampa, Fl, Us

• Directed and coordinate External Software Development and Design• Managed a team of three software engineers• Created business requirements: development hours, cost efficiency, key elements and target release date• Managed full project quality control regarding design and user interface• Coordinated release and training to clients

Tampa, Fl, Us

Created and monitored our Automated Trigger Mail system. Developing templates with variable data for the automotive industry. Overseeing two staff employees. Carefully aligning all clients / dealerships mail budget and all mail pieces. Assisting marketing department with concepts, story boards, creative, quality control and proofing. Act as the liaison between client/customer and marketing department. Give feedback on what campaigns were in demand and what could be shelved for a later date.

Tampa, Fl, Us

Enhanced executive's effectiveness by providing information management support; representing the executive to others. Coordinated the development of a Live Call Center called Live Call Solutions based in Orlando, Florida.

Tampa, Fl, Us

Provided customer support, technical support, planning and optimization for the account, as well as developing a relationship with the customer. Receives direct mail campaigns from existing clients and executes all phases of production including communication and details necessary to successfully process orders through the appropriate production facility in a timely and efficient manner, without disruption, from inception through delivery. Integrating with a dealerships DMS system. Pulling the correct mail criteria, scrubbing lists, running through NCOA and CASS certification.

Tampa, Fl, Us

Met clients or account managers to discuss the business objectives and requirements of the job. Thought creatively to produce new ideas and concepts. Proofread to produce accurate and high-quality work. Worked on layouts and art, getting them ready for print. Worked as part of a team with printers, copywriters, other designers, account executives, web developers and marketing specialists. Sent art pieces to production with use of variable data printing (XMPie). Assisted clients with any necessary creative changes needed and returning back in a timely fashion.

Associate Of Science (A.S.), Graphic Design

Associate Of Science (A.S.), Interior Design / Autocad