Whether leading an in-house team or as a consultant-for-hire, Erin offers intuitive creative solutions, clarity and direction for the brands she works with. Erin wholeheartedly believes in the power of brand to transform any business – to optimize impact and growth, with ease. She’s adept at delivering highly resonant visual and verbal communication, designed to build a lasting emotional connection between brands and their soulmate customer.In her 15 years collaborating with wellness and lifestyle companies, Erin has honed her ability to hold a strong strategic vision while skillfully guiding creative ideas to life. Highly resourceful and perceptive, she’d dedicated to consciously creating cohesive, consistent and differentiated brand experiences at every touchpoint.Erin believes in the balance of beauty and function, the continuous cycle of defining and refining, and the exchange of energy in every connection and collaboration. She most recently served as Creative Director for CorePower Yoga, and is currently concepting and creating as an independent consultant.