Erin Deighton applies Design Thinking and Innovation processes to support new product and brand development in complex and changing markets. Collaborating with diverse stakeholders to deliver design strategy and innovate new services and user experiences.Using Consumer insights and design research to identify new consumer opportunities and experiences, with one eye on the future to identify shifts in behaviours and needs. Looking for new ways in which play can be applied to enhance social and interactive experiences, crossing boundaries between digital and physical playscapes. Always interested and engaged in activities around the design industry.It's important to support each other in the design, engineering and manufacturing community so that information, knowledge and wisdom are spread amongst all members, such that we can achieve better and richer results for all to enjoy.Specialties: Design Thinking - tools, methods and application; Consumer Insights; Concept Development; Product Development; IP Development; Innovation Processes, Strategy, Facilitation; Inspiration, Cool Hunting, Mentoring and Teaching