Erin Del Ponte, Mba Email & Phone Number

Fargo, Nd, Us

Brand champion and leader for this 55 year old vitamin, mineral and supplement brand. Serve as member of Executive Leadership Team, overseeing brand marketing, creative, content creation and loyalty/subscriptions. Drive change within the organization to prioritize brand awareness and full funnel marketing approach to create a more cohesive and impactful customer journey. Develop promotional and special activations to support business priorities. Initiate analysis and support decision-making around ongoing marketing investments to optimize return. Act as a steward for accurate attribution and incrementality of investments.

Lehi, Utah, Us

Led planning, development and execution of branding and marketing initiatives for incubated brands Hohm (essential oils) and Auria (beauty). Created streamlined processes to effectively deploy plans with cross functional teams. Developed and oversaw the branding and marketing efforts for DTC, Amazon, domestic and international marketplaces and retail. Worked cross functionally to build and execute tactics that generated growth and reached the highest marketing and advertising exposure. Built, monitored and reported on budgets and marketing performance.

Oak Creek, Wi, Us

Served as a general manager overseeing strategy, p&l, budgets, sales and operations for global markets. Evaluated expansion opportunities in new international markets. Developed go-to-market strategy for Asia, Europe, Mexico and South America. Recruited and led sales teams located in Canada and China, responsible for 9 distributors and 5000+ retailers.Founded and led Stella & Chewy’s Women’s Affinity Group (SWAG).

Oak Creek, Wi, Us

Led ecommerce strategy, operations and marketing efforts to drive sales for key online partners, including Amazon and Chewy.com. Drove online business strategy for merchandising, content development, new products, marketing and promotions. Developed and negotiated joint business plans with key accounts. Responsible for ecommerce p&l and demand forecasts.Expanded brand into international markets by developing, maintaining, and enhancing partner relationships to support international strategies and plans to meet business goals. Defined the commercialization strategy for Stella & Chewy’s, setting a vision for the impact of the brand on the pet food category in each market.

New Berlin, Wi, Us

Developed marketing strategies and efficient revenue-generation for BirthdayExpress.com. Led team of digital marketing managers for paid search, SEO, email, social, affiliates, content and display channels to develop, execute and evaluate integrated marketing campaigns. Worked cross-functionally with internal teams to ensure effective execution and operation of marketing activities and site experience. Oversaw and guided $17 million budget for digital and offline channels. Negotiated licensed property contracts, amendments and renewals; monitored contractual obligations. Proposed, created and managed co-marketing campaigns with licensing partners.

New Berlin, Wi, Us

Led a team of marketers responsible for managing customer acquisition channels including SEO, SEM, affiliates, 3rd party partnerships, display, comparison shopping engines and direct mail. Developed and implemented profitable customer acquisition marketing strategies to increase sales across BirthdayExpress.com, CostumeExpress.com, 1stWishes.com, CelebrateExpress.com and BuyCostumes.com. Managed corporate-wide online and offline monetization programs.

New Berlin, Wi, Us

Drove customer engagement, retention and lifetime value through direct mail/catalog and email channels. Oversaw customer retention and reactivation efforts for 5 websites: BirthdayExpress.com, CostumeExpress.com, CelebrateExpress.com, FirstWishes.com and BuyCostumes.com. Developed and cultivated strategic partnerships for co-marketing endeavors.

New York, New York, Us

Managed the product development and promotion strategy for RDA-Milwaukee’s rapidly growing $2.1 million digital book business. Ensured that RDA brands and licensor brand standards were upheld across online and offline touch points. Conceived and executed promotion and product strategy for ShopTasteofHome.com, generating $2 million annually.

New York, New York, Us

Led the Book Marketing team in strategy, development and promotion of subscription and one-off print and digital products. Administered and approved budgets for individual product lines and promotion channels. Directed new product research efforts. Presented and recommended new product concepts and business plans to senior leadership for testing and development.

New York, New York, Us

Promoted to role within 1 year. Develop product and marketing strategies for a $42 million direct-to-consumer book marketing business. Manage a marketing team responsible for new product development, product pricing, promotion planning and customer retention. Coordinate with e-commerce team to develop a strong online presence for all book programs. Work with editorial and production teams to profitably develop new products. Collaborate with marketing research team to conduct primary research on new products. Oversee P&L, forecasting and budget preparation process for the entire Book Marketing division.

New York, New York, Us

Mba, Marketing Emphasis

Bachelor Of Arts (Ba), Speech Communications