Erin Demarco Email & Phone Number

Grand Junction, Co, Us

Planet Earth

United States

Secondment to develop and launch Midnight’s social channels

Boulder, Colorado, United States

Sun Valley, Idaho, United States

CrankTank is a digital marketing agency on a mission to profitably bring bike, ski and outdoor brands into digital maturity. I focus on tactical digital marketing activities that increase the rate of conversion (purchase) particularly for brands transitioning to e-commerce. I currently manage...- Ongoing strategy and implementation of fundamental e-commerce automations to engage prospects, grow revenue and increase brand affinity- Full funnel Facebook personalized advertising and re-marketing- Content planning, production, monetization and distribution including blog posts and sales landing pages

Greater Denver Area

I produced the First Annual ROAM Awards, which honors excellence in outdoor photography, film, & written essays. I lead planning and promotion of the online awards contest and in-person awards ceremony hosted by Travis Rice, and drove organizational improvements.- Recommended and implemented Klaviyo as ROAM’s marketing automation tool. Klaviyo was ROAM's top revenue source for the awards campaign.- Defined & implemented UTM parameters to precisely track the top campaign traffic and revenue sources in a centralized place to which we owned the access, Google Analytics.- Collaborated with the creative director and copywriter to plan, script and produce all promotional content for each stage of the sales funnel.- Worked with the COO and web developer to design and optimize a sales landing page and contest entry funnel, integrated with Klaviyo and WooCommerce.- Along with the COO, I led a small team with minimal prior event management experience to produce the ROAM Awards Ceremony, a one night sold-out event including many influential figures in the outdoor industry like Jimmy Chin. - Implemented Asana to clearly assign all activities associated with pre-event coordination and day-of event management.- Conducted a lively and informative team post-mortem to capture quantitative & qualitative data we could use to iterate on and improve future results.

Boulder, Colorado

I led social strategy, growth, coordination & optimization for two distinct brands serving the same market:1) Ben Greenfield, a media brand and host of the Apple Top 20 Health and Fitness Podcast ​“Ben Greenfield Fitness” 2) Kion, the e-commerce subscription supplement company co-founded by Ben Greenfield (BG) in 2017.- Led social content production & strategy for Kion and BG. As a result, I had an early & lasting impact on both brands. I grew and refined BG’s channels by enforcing stricter editorial standards and developed Kion’s IG & FB channels into mature, engaged communities. Kion’s social content performed so well that we replicated it in broadcast newsletters. - Launched an FB group for Kion which rapidly became a highly engaged community for exploring whole health. We created this digital community space to help our customers, be our authentic selves amongst them, to facilitate and forge real relationships with them, how they think, and what they care about. We had the privilege of being a part of their lives. There were 10K+ members and an avg of 12 new posts per day when I left.- Optimized the content monetization strategy for BG, driving 21x more site visits to BenGreenfieldFitness.com from BG’s social channels than previous, directly impacting revenue via organic efforts.- Actively participated in planning Kion’s marketing org chart, assigning team roles and responsibilities.- Smoothly onboarded a junior coordinator using clear, documented SOPs I established, which reduced new hire ambiguity and improved team results.- Transitioned our growing marketing team from content chaos to streamlined and transparent by insisting we commit to iterating on our content production & distribution process in Asana. As a result, we created more content, better content, faster and less stressed out.- Identified influencer relationships and developed our first brand ambassador program based on avatars in conjunction w our Partnerships Manager.

Boulder, Co

- Became our agency’s go-to resource for paid social media by insisting we implement and train our clients on Facebook Business Manager and Facebook Ads Manager. I learned how to install pixel tracking, evaluate pixel data, and make data-driven marketing decisions, resulting in higher conversion rates & improving client trust and retention.- Earned new business for our agency based on the skills I acquired: one client increased their quarterly paid social budget from $500 to $5K based on the performance of a campaign that I developed. Another client opted to add an additional service to their annual retainer based on how I managed their social channels.- Engaged directly with one of our client’s sponsored athletes to acquire 3K new opt-ins for a new segment of our client’s mailing list.- Upgraded monthly client reports with digital and social KPIs that compare MTD / YTD data and trends, increasing client trust.- Developed a branded online and print magazine for a client.

Boulder, Co

Boulder

Boulder & Denver

I spent 8 glorious years during and after college with Apple. I cannot overstate how invaluable my experience was there, how much it shaped my approach to sales, marketing, leadership and culture. One company, 7 years, many hats.Specialist: About 2 weeks after I was hired– I was 20 years old, so green– Ben Zarzana told me that I wasn’t meeting my metrics. After he explained what "metrics" were, I consistently exceeded sales expectations, becoming the first employee at 29th st. to earn a million in sales revenue in the first fiscal year of its opening.Personal Shopping Specialist: Based on sales performance, I was hand-selected for the new Personal Shopping Specialist position, in which I would lead the Personal Shopping pilot program. Personal Shopping raised our Net Promoter Score (NPS) an average of 10 percentage points over 12 months.Mentor: Using the skills and experience I gained from designing the Personal Shopping program, I started doing new hire training. As a mentor for incoming employees, I was consistently recognized for my charisma and in 2010 I won an award for the “Most Inspirational” person on the team.Technician:I energetically closed a crazy amount of tech support reservations while still upholding the unparalleled quality of customer support. I was so in the flow in this role! Fast paced, and I relished building rapport with customers in just 10 mins. I loved adding value to their visit by always teaching them something new, using discovery based hands on learning so that put them in the driver's seat. I was also recognized for having my own innovative ideas. Notably, before there was genius bar concierge, I invented a better system for communicating with the back room from the floor which shortened appointment times and allowed us to help more people. And when I ran our afternoon team mtgs, I always started with 5 mins of silence with the lights off to calm our frazzled nervous systems. Peers were so grateful for this practice.

Boulder, Colorado

Assisted Zero Waste Events coordination with all aspects of diverting waste from the landfill by composting and recycling for large events of at least 1,000 attendees.Learned about the challenges of implementing a county-wide zero waste action plan, especially with regards to reducing waste at city events and events taking place on city owned property such as parks and recreation facilities. Educated event directors on the impact reducing waste can have on creating a positive image for their company or organization.Educated event goers on the features and benefits of composting, recycling and city initiatives to improve waste diversion.Recruited dozens of new volunteers for Eco-Cycle and Zero Waste events which are like “mini zero waste communities” by leveraging social media and utilizing other web-based volunteer recruitment outlets and creating a brand new volunteer newsletter which served to summarize upcoming volunteer opportunities and highlight volunteers from past eventsOrganized volunteers and upcoming events using Google Docs and ExcelPromoted Zero Waste events on Facebook and Twitter, wrote blogs about successful Zero Waste events.Extensive Wordpress website management, revising and updating content, streamlining Eco-Cycle’s voice throughout the website, and creating organized and comprehensive web pages covering the details of planning Zero Waste events.

Nederland, Co

This was mainly a way for me to spend a summer living in the mountains for free! I had so much fun working in this office environment and talking to visitors about conservation and the impact of the research happening at CU Boulder's Mountain Research Station. My top accomplishment and most positive contribution was introducing compost and organic waste collection into the kitchen's waste management strategy. I identified and partnered with a small, locally owned compost facility (a woman's backyard ;) in the small mountain town of Nederland, Colorad, where compost collection and management is challenging. She collected our organic waste and compost materials on a weekly basis from a kitchen serving 20-30 people three meals a day. We diverted tons of waste from the landfill.

Golden, Co

Conservation and Advocacy Intern: Produced several original stories for Inclined, the AAC blog, which brought more credibility to the organization’s mission to protect climbing areas, and highlighted conservation achievements. These stories zoomed in on the conservation achievements of local climbing organizations using funds from the AAC. Formatted and developed content for monthly conservation and advocacy e-newsletter, The GreenPoint. I was also tasked with copyediting and website management using Wordpress. I revised and updated the AAC conservation web pages for clarity, wrote event descriptions, and drafted written marketing materials.My internship at the AAC formally ended, but I continued to serve the organization as a volunteer. I participated in several activities from trails days, to organizing after work rock climbing excursions around Golden, CO for our members. In 2013 I was asked to be the Front Range Section Co-Chair, and was recognized as the 2013 “Volunteer of the Year.”

Bachelor Of Arts (B.A.), Political Science

Activities and Societies: RAP, Honors Program – Smith Hall International Students Institute for Arctic and Alpine Research – Student.

Leadership

Outdoor program in Alaska focusing on building leadership, teamwork and collaboration skills. Summer 2012.