-Managing the day-to-day calendar for posts across owned social channels, including sourcing and shooting selects, social copywriting and posting on Instagram, TikTok and YouTube primarily-Ideating rollout cadence and strategizing needed posts, as well as sourcing and choosing selects for new product launches-Designing in Figma for cultural moments, educational content, or adding shade names or product names to content as needed-Ad hoc shooting content for Instagram and TikTok (ex. IRL events, UGC-style content, TikTok trends)-Branding and editing videos for our Get Ready With Me (GRWM) series on YouTube-Working closely with the Glossier Creative Team on content needs across social (ex. creating briefs, pulling inspiration, etc.)-Leading outreach to Social Content Creators, including scopes and negotiations-Creating briefs for Social Content Creators, including pulling references and thoughtfully assigning content needs to specific creators who specialize in specific style content-Leading briefing calls with Social Content Creators (and managers), answering any questions about their scope-Organizing day-to-day content, Social Creator Content, GRWM content, and miscellaneous content (ex. OOH capture, cross-functional partner content, etc.) in Google Drive-Connecting with cross-functional teams to support their projects on social-Pulling contacts for all social seeding quantities, then placing + shipping orders and tracking success in Tribe Dynamics-Creating content briefs and and pulling references for cross-functional partners for on-site content capture when I'm not in attendance-In first six months, helped grow Instagram following by 174K (recently hitting 3M in total followers) and TikTok following by 147K

-Managed the social calendar + plan for Instagram, Instagram Stories and TikTok-Wrote captions for posts going up on Instagram, reviewed copy posted on TikTok + LinkedIn-Produced content for Tower 28's own social media channels, website, email + SMS-Produced and edited social-style content for DTC and retail product pages-Facilitated conversations with content creators for organic reposting, paid ads + product page usage-Managed both content creation interns and the team's Community Coordinator-Increased Instagram follower count by 31.7%, impressions by 55%, engagements by 44.5% and total published posts by 172.4% (December '22-June '23 compared to May '22-December '22)-Led TikTok team + increased follower count by 113.6%, video views by 34.7%, engagements by 106.2% and total published posts by 5.9% (December '22-June '23 compared to May '22-December '22)

-Created PR send out lists for upcoming launches and ongoing campaigns-Prospected and seeded new creators in both the makeup and skincare categories -Managed and kept our influencer database up-to-date with addresses, birthdays, favorite products, etc.-Facilitated conversations with creators regarding whitelisting and ad content usage-Reported on KPIs weekly, monthly, and per campaign using Tribe Analytics-Ideated community and influencer event opportunities for upcoming product launches, including the influencer experience, creating guest lists, and sending invitations-Assisted the social media team by tracking user-generated content (UGC) and flagging opportunities for content usage-Created content for both our social channels + DTC and retail product pages

-Assisted with maintaining influencer relations, seeding new creators and PR box send outs-Provided support in event planning for consumer and influencer events including reaching out venues, vendors and coordinating event setup and breakdown-Created content (photos, videos, graphics) for social, web (e-commerce and retailer) and events-Managed customer service and answered customer inquiries via hey@tower28beauty.com-Fostered relationships in our online community, Sensitive Club, on Geneva

-Developed and curated main Instagram feed posts-Created graphics for in-feed and story posts + other social initiatives-Designed newsletters and marketing emails-Wrote social and web copy

-Assisted with content pulling and copywriting across platforms-Built community across platforms by responding to customer service direct messages, replied to comments and reposted content-TikTok video ideation, creation and management-Wrote Tweets and managed the Twitter account

-Created TikTok, Instagram Reels, and Instagram Stories content-Seeded TikTok and Instagram influencers and affiliates-Managed communication with influencers from reach-outs all the way to collecting deliverables-Assisted with creative copy and marketing initiatives

-Led sales at 180+ college campuses across the country.-Managed a team of 20+ Campus Managers from different colleges and universities for the Internal Campus Sales team.-Accomplished $518,840 in apparel sales during the 2020-2021 fiscal year.-Built the University Tees presence at small colleges and universities through developing the Internal Campus Sales program.

-Led a team of other Campus Managers at The Ohio State University.-Held monthly meetings and gave updates to our Business Development Leader.-Mentored new Campus Managers until they became familiar with their position. -Boosted team morale and built our team relationship through planning team outings (ex. dinners, meetings over coffee, etc.)

-Worked with a variety of student organizations at The Ohio State University to create custom apparel through University Tees.-Helped clients through the design process by being the communicator between graphic designers and clients. -Built and maintained relationships with organizations through several semesters and seasons.-Tracked events for clients to ensure they receive apparel on time. -Developed creative designs for campus-wide orders.

-Created content for University Tees social media platforms and website.-Marketed University Tees apparel through my personal Instagram account.

-Interned in the Office of the Chief Information Officer and Office of Distance Education and eLearning.-Worked with several teams on events and campaigns including Orientation, Cybersecurity Days, BuckeyeLove, OSU150, Buckeye Biography, Digital Flagship, Ohio Science Olympiad, U.OSU and Keep Learning.-Helped create, schedule and post content for multiple social media platforms including Facebook, Twitter and Instagram.-Created two Instagram story takeovers to connect OCIO and ODEE to Ohio State students.-Wrote articles about Ohio State technology software, features and updates.-Interviewed and shared stories about Affordable Learning Exchange grant recipients.-Collaborated with Cybersecurity on articles for their platform, Cybersecurity For You. -Provided resources to incoming freshmen at summer orientation and helped with Digital Flagship iPad distribution.

-Increased Maybelline's presence on college campuses through in-person events and social media campaigns.-Represented Maybelline's College Ambassador program at New York Fashion Week 2019. -Created social media content to market the brand on Instagram with in-feed posts and stories.-Planned and hosted in-person events on Ohio State's campus to connect potential customers with Maybelline.-Helped run two-day Maybelline On the Way Tour at the Ohio Union.

-Managed the Alpha Gamma Chapter of Kappa Alpha Theta's online presence through its website and social media.-Curated content for the Instagram account, @ohiostatetheta.-Grew the Instagram platform by 300+ followers in one year.-Highlighted member accomplishments and successes through social media.-Dedicated efforts to accurately depict the chapter by posting photos of many members from different backgrounds.-Marketed philanthropy events through Facebook events and Instagram stories. -Took photos at philanthropy events and service events to share on social media.-Maintained a consistent social media presence throughout the year.-Took photos of the Executive Board and Cabinet for our website.

-Upheld the traditions of Kappa Alpha Theta through ritual practices. -Planned ritual events as listed in the Kappa Alpha Theta Ritual Book.-Helped lead weekly chapter meetings.

-Maintained the safety and security of residence halls by checking in and out guests and through watching the lobby.-Provided support to residents by answering questions, creating temporary key cards, and delivering mail.

-Collaborated with local blogger, Alyson Alconis, to write and post new beauty-related content on her blog bi-weekly.-Updated social media channels like Facebook and Twitter with short, eye-catching posts directing online traffic to the blog.