Erin Dickson Email & Phone Number

Portsmouth, NH, US

Northern New England

Greater Boston

• Leads a team of 5 Business Development Representatives supporting Wholly Owned Distributor ABONE Boston to grow and develop volume, distribution, and share of Anheuser Busch High End brands, consisting of imports and.
• Leads local High End sales strategy by developing strong plans to successfully launch, establish and grow High End brands. Plans include forecasting, building execution playbooks, providing brand education, and setting.
• Successfully drove the team to deliver +7% YTD High End volume growth first year in role, as well as gaining +689 points of distribution versus LY.

Greater New York City Area

• Created impactful point of sale material for Busch and Natural Light brands to support and strengthen the field execution and representation of the Anheuser Busch value brand portfolio.
• Collaborated with Brand Marketing Team on priorities to create turnkey retail programs that are easily executed by Field Sales Teams, capture retailer buy-in, and drive consumer purchase.
• Worked with Brand Marketing Team and preferred vendors to create value brand wearables and impactful promotional merchandise to enhance the activation and sampling experience in retail accounts.

Greater New York City Area

• Served as a supporting role to the National Marketing Director of all Wholly Owned Distributors (WODs), cascading trade marketing content to the local Marketing Managers in each WOD to secure strong and consistent.
• Performed routine tracking and analysis of trade program execution to help each local WOD team close gaps and achieve their monthly targets.
• Implemented specific signage standards to improve design and create consistency within WOD markets by creating and conducting routine trainings with WOD sign shops.
• Assisted in defining new marketing role within WODs, Trade Marketing Supervisor, creating training guides, coaching the team, and conducting in market audits of the role to improve and refine the process.

Greater St. Louis Area

• Participated in an intensive 3 month talent program to gain a full 360 view of the Anheuser Busch sales operation while gaining fundamental management skills for a future leadership role. One of 15 candidates chosen.
• Worked on and completed a group Capstone project throughout the entire program, presenting results to senior leadership upon program completion.

Boston, Massachusetts, United States

• Called on full sales route of high end, on premise accounts in downtown Boston. Focused on gaining new business by leveraging the Anheuser Busch high end and import portfolio to acquire non-buying accounts.
• Built strong connections with retailers by providing accounts with current point of sale material, planning samplings to support AB products, and serving as a point of contact for any questions or concerns to gain.

Medford, Massachusetts

*Responsible for representing Anheuser Busch brands in off premise accounts through building displays that neatly and creatively showcase product as well as ensure all AB products in those accounts are properly faced and priced. *Build strong relationships with on premise accounts by providing and installing crucial paper and permanent points of sale based.

Medford, Massachusetts

• Interacted and built rapport with consumers at samplings and promotions of Constellation products, reinforcing a positive brand image and an enjoyable consumer experience in on and off premise accounts.
• Required to maintain frequent contact with specified accounts to develop and plan promotional activities, as well as installing necessary points of sale for upcoming events.
• Managed the “Corona Boston” Facebook page. Creating and posting quality content promoting products and samplings to engage with local consumers.

Warwick, RI

*Serve as the model for exceptional customer service within store and salon by working with management to ensure promotion of the store brand name and company sales to meet and exceed all store goals.*Supervise sales floor by training and encouraging sales associates, addressing guest concerns, maintaining loss prevention standards, as well as completing.

Warwick RI And North Haven, CT

* Maximize sales through assisting customers in the purchase of merchandise by handling sales, refund and exchange transactions courteously, anticipating customer needs, and answering questions on price, product features and benefits.* Offer legendary customer service; promote sales and promotional events by assisting with set up of advertising and.

Cranston, RI

* Gained experience in television news operations by shadowing reporters in the newsroom and in the field, and learning the basics of filming, interviewing, writing and editing; learned how to edit VO/SOTs for newscasts.* Assisted in writing news packages, and worked with assignment editors to handle incoming telephone news tips for the NBC affiliate.

Narragansett, Rhode Island

* Served in various roles in a Summer position during High School, to ensure a safe and enjoyable experience for all visitors, including answering questions and reviewing beach rules and regulations; assisted with clerical duties during annual Surf Fest; enforced a green initiative.

Providence, Rhode Island Area

* Assisted in recording donations by entering checks received into a database; edited/recorded sound bites for Rhode Island's Public Radio Station and affiliate of NPR (National Public Radio).* Utilized MS Word to write and send thank you notes to donors, and assisted with promotions and pledge drives.

Bachelor Of Arts (B.A.), Broadcast Journalism

Activities and Societies: Phi Sigma Sigma - PR/Poster Committee Co-Chair, Q30 TelevisionMinor in General Business

Education record