Erin Dienst Email & Phone Number

New York, Ny, Us

St Paul, Mn, Us

I lead Integrated Media Governance at 3M, enabling safe and effective marketing processes for over 500+ marketers across several business units and many divisions. My leadership of an internal Governance Committee ensures that our media and marketing strategies are best-in-class while staying on brand and complying with local regulations, including IP and Copyright, Privacy, Trademark, and other company policies. I lead implementation of new technologies and integration with our MarTech stack. With Sprinklr Advertising, I influenced in-house and agency marketers globally to drive over 80% adoption so that paid media data can be viewed in a full-funnel reporting suite for our CMOs.

St Paul, Mn, Us

• Created and implemented an enterprise approach for a center of excellence of paid advertising, inclusive of technology, training and enablement• Designed enterprise paid media governance and operations for brand safety and compliance with global data privacy• Established a global reporting standard across media channels for marketing across 4 business groups and global corporate brand activation

Washington, Dc, Us

• Developed structured paid media marketing plans for Homesnap’s key product lines.• Tested new tactics to drive customer acquisition and revenue in full-funnel strategies through paid social, search, and display.• Designed reporting strategies to generate key insights from marketing analytics.

Washington, District Of Columbia, Us

• Executed and paced full-funnel paid media campaigns for clients in e-commerce, publishing, real estate, health and beauty, issue advocacy and banking, to reach business objectives (lead generation, acquisition, purchases, remarketing, traffic, and more) through paid social (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest) and paid search. • Collaborated with the REQ paid media team to provide full-funnel digital marketing strategies to optimize client goals in the paid advertising space• Monitored and optimized ads to maximize results, ensuring budgets are on pace and KPIs are met

Seattle, Washington, Us

• Designed and executed lead generation and customer retention marketing strategies for cybersecurity consulting firm.• Optimized the company's online presence across social, email, and web to boost recruiting efforts.

• Helped coordinate executive leadership course in disinformation for 16 journalists from Eastern and Central Europe, sponsored by the U.S. State Department.

Cambridge, Ma, Us

• Created, published, and promoted digital content on behalf of higher education nonprofit organization.• Coordinated live interviews with thought leaders and academicians in science, technology, and politics.

Orlando, Fl, Us

• Served on design teams and led communications for conferences in Argentina, Ethiopia, Thailand, and Singapore, each attended by 70–300 organizational leaders from 100+ countries.• Produced monthly newsletter updating organizational constituents on digital transformation efforts.

Orlando, Fl, Us

• Led selection process for new enterprise-level social media tool. Facilitated onboarding for 40+ international marcomm teams resulting in tracking engagement of 5 million followers.• Created and led numerous social media trainings, including online articles and modules, webinars, and live presentations.• Facilitated network of 80+ communications and social media specialists by quarterly meetings, newsletters, webinars.

Orlando, Fl, Us

• Launched campaigns using A/B testing to various audiences in Russia using paid search and paid social toward fulfillment of the team’s objectives and key results. • Developed and launched production of contextualized video content strategy.• Designed user journeys utilizing chatbots, email campaigns, and e-learning platforms.

Orlando, Fl, Us

• Directed social media strategy for the organization’s primary social media accounts and managed a team of content creators.• Grew Facebook audience from 90k to 140k, Instagram from 6k to 14k, and Twitter from 7k to 13k. • Produced quarterly Facebook Live, conducting interviews and showcasing events.• Leveraged data and analytics to drive marketing strategy and measurable outcomes.• Led social media team for biennial staff conference attended by 5k people.• Developed crisis management strategies to mitigate potential reputation risks.• Hosted summer internship program for student interns.

Orlando, Fl, Us

• Mentored students and developed programs for spiritual and leadership development.• Partnered with other nonprofit organizations to provide student volunteers for disaster relief efforts and inner-city programs. • Planned and led service and learning trip to Southern India with student volunteers.• Managed team website and social media to promote student programs offered.

Master'S Degree, Business Administration And Management, General

Master Of Arts - Ma, Global Communication

Bachelor Of Arts - Ba, Digital Technology And Culture